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26th June 2008, Dubai Outlet Mall by pptfiles


									    Summer proves golden for DGJG’s raffle draw
Dubai, July 8, 2008: Over two weeks since the start of DSS, shoppers are finding
jewellery shopping an exciting and rewarding experience with many eagerly participating
in Dubai Gold & Jewellery Group‟s raffle draws that could see them win over AED 1
million in gold and jewellery vouchers.

Over 300 jewellery outlets across Dubai are taking part in the promotions that offer all
customers purchasing AED 300 worth of gold or jewellery during DSS, the chance to win
daily AED 10,000 and weekly AED 50,000 worth of jewellery vouchers.

One of the recent winners, Mrs. Nisha Venu commented, “I got the most surprising call
from DGJG while I was leaving for my holiday, telling me I had won AED 10,000 worth of
gift vouchers. I was so surprised; it is my best summer ever!”

Another surprised winner is Mrs. Madhu Ramesh who just moved to Dubai from Muscat.
“My new home has proven lucky for me. I have always heard of people winning fabulous
prizes in Dubai, now I am one of those lucky ones. When I filled in the raffle coupon, I
did not think I would win anything. This is my first win in Dubai and I will always cherish
this, “Ramesh added.

The holiday season is prompting many to spend their money on jewellery as gifts to take
home for loved ones.

“Many of Dubai‟s expatriates spend most of their summer holidays abroad and DSS with
its best bargains is one of the best times to buy jewellery, “said Swapna Nair, General
Manager, DGJG.

Since the gold prices have remained around US$ 900-950 level, retailers have not seen
steep drop in sales since May this year. Dubai‟s jewellery trade, which is mostly fuelled
by demand from the Arab world and India, is experiencing brisk sales since the
beginning of DSS.

About Dubai Gold and Jewellery Group (DGJG)

Formed with the support of the Dubai Department of Economic Development in 1996, the Dubai
Gold and Jewellery Group (DGJG) is a trade association with over 700 members representing all
sectors of the trade, including bullion trade, manufacturing, wholesale and retail. The Group has
since then evolved into a prestigious trade body committed to developing and sustaining Dubai‟s
status as the „City of Gold‟. It also leads the campaign to position Dubai as „The Jewellery
Destination of the World‟.

DGJG represents the interests of the trade through liaising with government organizations. Its
Board of Directors include representations from Dubai Customs and DSF committee. The Group
also works closely with international organizations like the World Gold Council, the World
Diamond Council, the International Gemological Institute (IGI), High Diamond Council (HRD) and
CIBJO (The World Jewellery Confederation).

For further info, please contact: Lisa George/Riham Musleh, ASDA’A Public Relations,
Dubai, UAE. Tel: 04 3344550. E-mail:

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