Powering Up In-Store Merchandising by ProQuest


For example, theft may become a problem if a display offers models that can be handled and used. Tool manufacturers can provide innovative solutions, such as designing clasps that keep batteries attached to display tools while still giving the customer a full range of motion to try out the display model. Similarly, chances of potential customers hurting themselves during testing can be addressed by the careful design of the display and adequate warnings at the point of use.

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