Introductory Module (similar to first mod‐ ule of NDS course)
Covers key ideas behind niche marketing Benefits compared to “regular” internet marketing niche Idea of leaving passions behind Avoiding “untapped” markets Creating unique brand Creating unique product Choose existing profitable market Action steps: same as module #1 homework i.e go to B&N, write out 20 niche + product ideas, pick 2-3 to focus on. Competition theory … the 5,5,5 model Using Clickbank to find “markets” and competition Using niche publications/ magazines for finding competitors products Studying the competition Explanation of gravity and positioning in CB marketplace Using simple Google search tools to find info on competitors sites i.e types of content, number of pages, number of backlinks, sources of backlinks. Studying PPC ads for consistent advertising Spfyu.com = tool for determining PPC spend and keywords Determining what types of products sell best Can you create a unique spin on existing product? Can you create a “follow up” to existing product? Can you create a simpler/ cheaper version of expensive existing product? Using keyword tools to find sub-markets and assessing their popularity Adwords tool, Google trends, Wordtracker, KWBrowse Finding the community Look for related forums, discussion boards, facebook and myspace groups. Ask questions, listen to answers What are major talking points, problems etc… How can you create a product to solve these? Look for PPC spend values Set up simple pages with Adsense and/or affiliate offers Create “free report” to give away for optin. Surveying Prospects Use survey as ethical bribe after optin Find out biggest problems Ask what products if/any they have tried before Find out what they liked/ disliked about product, what they would like to see in a product (Surveymonkey.com is free) Find your main competitors and buy their product Go through and pick out key ideas Can you improve on them? Choosing product format. Start with simple ebook (low ticket front end product) Create more advanced video tutorials for upsell Expert interviews Continuity program/ newsletter? Putting digital products on CD/DVD for higher perceived value. Kunaki.com = print on demand fulfillment Free report and/or audio interview Mini-training series Leads into front end product(s) Upsell to higher ticket items Consider having multiple front end products – repurpose content for specific sub-sub-markets within niche e.g. “how to train poodle”, “how to train labrador” etc… (will make it much easier when it comes to targeting specific customers through SEO and PPC) Again, “borrow” competitors salesletters Pick out bullet points Look at their “story” – can you make a better one? Different guarantees, offers etc… Using audio, video etc… Copywriting basics (for those that want to do it themselves) Basic elements of good copy (AIDA or whatever) How to write email copy
Choosing a market
Choosing your market within the niche
Determining profitability
Gathering content/ ideas for the product
Creating product funnel
Creating copy/website
Creating the “character” i.e. pseudonym
How to come up with your “story”
How to create "speak‐ ing copy" for videos Where to look for outsourcing How to find writers Transcribing interviews Site designers Graphic designers Outsourcing product and copy creation Set up blog to funnel traffic to mini-site salesletter Create lots of content based on SEO research Have optin form on blog Create similar content to that found on competitors site … only make it better (SEO optimization)
Cheater's Guide to Internet Marketing
Creating content site
Go back to forums, communities. Give review copies if agree to testimonial Use feedback to tweak product as necessary Getting testimonials
Getting product approved Set up affiliate tools page Have mini training series to educate affiliates Setting up product on Clickbank Finding potential long term partners Start with competition with existing user base How to find contact information through WHOIS etc Find partners from offline publications Creating the JV offer …“what’s in it for me?” Different promotion methods for launch with partners Straight email shot Interview/webinar with offer
Finding partners to launch
Creating buzz for products Creating pre-launch content Building a pre-launch list Creating your story behind launch Turning launch into an event Creating social proof through blogs with comments etc Product launch tactics Get partners to promote on thankyou pages, as unadvertised bonuses (use free content), special discounts, AR follow-ups etc.
Integration with other marketers
Recruiting affiliates Giving your affiliates the right tools Showing them where/how to promote Creating mini-sites for them Create newsletter content for them Create optin pages for them Create videos to add to blogs etc
Training your affiliates
Email marketing
Creating content for autoresponders Building relationships with list Cross-promoting other partners products Surveying for future product ideas I figured we could teach a lot of stuff on getting traffic besides just the JV partners etc and go indepth into some of the systems that I use which could kick ass in small niche markets! This is just an overview of some of the stuff we could put in, depending on how much or little you want to cover.
SEO & Traffic …. Keyword Research – more in-depth than before, focus more on SEO keyword research as opposed to just looking to determine market popularity. On-page SEO – optimizing the site for chosen keywords Off page SEO – what Google wants Article marketing – creating different content for blog and article directories, spinning content, interlinking etc. Also use sites that we found competitors links on. Blogs – what plugins to use, how to use RSS to syndicate content and get backlinks, commenting on related blogs (Look for “Top Commentator” blogs) Buying text links, forum links Social bookmarking – Bookmarking posts, articles, videos etc.. Social media sites – repurpose content for Squidoo, HubPages etc PPC – setting up a Google Adwords campaign. Testing and Tracking – adding and testing different salesletter elements to increase conversions etc… Offline advertising.