24 December 2010
**Audio grabs available from www.mediagame.com.au with thank you messages from
The Salvation Army’s Major Peter Sutcliffe and Kmart’s Guy Russo**
A record 464,812 gifts donated for people in need this Christmas
5 million gifts distributed over 23 years
Christmas will be a bit brighter this year for hundreds of
Breakdown of giving in each
thousands of Australians in need thanks to those who
gave so generously to the 2010 Kmart Wishing Tree
Appeal – Australia’s largest Christmas gift appeal. A
State Gift tally
record 464,812 gifts were donated to this year’s Appeal –
Northern Territory 3,776
an increase on last year’s record of 405,000, bringing the
New South Wales 120,945
total gifts collected during the Appeal’s 23 year history to Queensland 79,744
over five million. South Australia 50,365
Across the country, all states and territories received Tasmania 9,546
more gift donations than in 2009 apart from Tasmania. Victoria 93,108
Western Australia 53,546
Appeal spokesperson, Major Peter Sutcliffe from The
Salvation Army said the gift donations would go a long Business donations: 38,001
way to ensuring families in need won’t go without this
“Australians have really made a magnificent effort to support this year’s Kmart Wishing
Tree Appeal. Any gift, no matter how big or small, is sure to bring joy to someone in
need this Christmas.
“On behalf of The Salvation Army, I’d like to thank all those who have donated to the
Appeal. Your generosity will have a positive impact on people’s lives.”
“Without Kmart, and the public’s great support of its Wishing Tree Appeal, Christmas
would have been bleak for many Australian families,” Major Sutcliffe concluded.
Kmart Managing Director, Guy Russo said he was encouraged by Australians’ desire to
help shoulder hardship by lending a hand to those in need.
“On behalf of Kmart I would like to express my sincere thanks and gratitude to everyone
who donated to this year’s Appeal. Over the past two decades, the Appeal has grown
tremendously, in most part because of the loyalty and passion of our donors.
“To our donors, thank you for putting your trust in us. Together with the Salvos we will
ensure your contribution puts a smile on someone’s face this Christmas,” Mr Russo
“We are so proud to be part of an Australian Christmas tradition, and will cherish that
role in Christmas’ to come,” he concluded.
The Appeal collects gifts on behalf of The Salvation Army who distributes them to
children and families that would otherwise go without on Christmas morning.
For further information please contact:
Kadi Morrison – Credo Communications
Tel: 0439 421 961
The Salvation Army – Major Peter Sutcliffe
Tel: 0407 034 680
Kmart – Tracie Walker
Tel: 0419 984 964