Trinity Mirror plc: SWOT Analysis & Company Profile

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					Trinity Mirror plc


Trinity Mirror plc: SWOT Analysis &
Company Profile

Reference code: BRMD031CP10-Q4

Published: Aug 2010

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Trinity Mirror plc - SWOT Profile                                                   Page 1
Trinity Mirror plc


Trinity Mirror plc - Company Overview

Trinity Mirror plc (Trinity Mirror) is one of the UK’s largest newspaper publishers. The company publishes national and
regional news papers as well as provides advertising services. It also operates newspaper companion portals and hyper-
local websites. Trinity Mirror’s product portfolio comprises five national newspapers, more than 150 regional newspapers
and over 500 digital products. The national newspapers of the company include the Daily Mirror, the Sunday Mirror, The
People, the Daily Record and the Sunday Mail. The company's regional newspapers include the Liverpool Daily Post, the
Daily Post Wales, the Evening Chronicle, the Birmingham Mail, the Coventry Telegraph and the Paisley Daily Express.
Trinity Mirror is headquartered in London, the UK.

Financial Performance

The company reported revenues of (British Pounds) GBP 763.30 million during the fiscal year ended January 2010. Its
revenues recorded a declining compound annual rate of 11.35%, during the period, 2007-2009, and year-on-year (Y-o-Y)
decrease of 12.44% over the fiscal year 2008. During the fiscal year 2009, its operating margin was 11.398% as against a
negative operating margin of 10.14% during the fiscal year 2008. Moreover, during the fiscal year 2009, the company’s
net profit margin was 3.83% as against a negative net profit margin of 6.78% during the fiscal year 2008.

Trinity Mirror plc - Key Facts

Trinity Mirror plc, Key Facts

                                  One Canada Square, London, ,
                                                                    Ticker Symbol, Stock       TNI (London Stock Exchange
Corporate Address:
                                  E14 5AP, United Kingdom           Exchange                   (LON))

Telephone                         + 44 20 72933000                  No. of Employees           6,500

Fax                               + 44 20 72933405                  Financial Year End         January

URL                                  Revenue (in GBP Million)   763.30

Industry                          Media                             Revenue (in USD Million)   1,192.66

Locations                         United Kingdom

Source: Annual Report, Company Website, Primary and Secondary Research


Trinity Mirror plc - SWOT Profile                                                                                   Page 2
Trinity Mirror plc


Trinity Mirror plc - Business Description

Trinity Mirror plc (Trinity Mirror) a UK based newspaper publishing company. It is engaged in the business of publishing
online and printed newspapers in the UK. The company along with its subsidiaries offers several categories of weekly and
daily newspapers in regional and national markets. Trinity Mirror also offers its news and information services through its
network of several websites, mobile sites, hyper local sites, and advertising services. It employs more than 6,500 people.

The company operates its business through two operating segments, namely, Regionals and Nationals.

The company through its Regional business segment publishes a wide portfolio of newspapers and operates companion
websites. This segment comprises six regions, namely, North West, North East, Midlands, South Wales, Scotland and
South. Some of the prominent newspapers published by the segment include the Journal, the Evening Gazette, the
Sunday Sun, the Western Mail, the Surrey Herald, and the Harrow Observer. The digital portfolio of the segment includes
newspaper companion websites, hyper local sites, mobile sites and classified sites. The company also publishes a
network of specialist jobsites such as gaapweb, totallylegal, totallyfinancial, planetrecruit, secsinthecity, and a property
website, Smartnewhomes. As of December 2009, this segment published more than 120 newspapers and operated over
400 websites. During the fiscal year 2009, Regional segment contributed 40% to the company’s total revenues.

Nationals segment of the company comprises two business divisions, namely, UK Nationals and Scottish Nationals. UK
Nationals is involved in the publication of three newspapers, the Daily Mirror, the Sunday Mirror and The People, while the
Scottish Nationals engages in the publication of the Daily Record and the Sunday Mail. This segment also operates a
digital portfolio consisting of newspaper companion websites, interactive services and mobile sites. During the fiscal year
2009, Nationals segment contributed 60% to the company’s total revenues.

The company's manufacturing network consists of eight printing presses in UK. It offers advertising services through its
Regional as well Nationals businesses. The company's Regional advertising services are offered by Arma; UK Nationals
division operates under Mirror Group Advertising; while SDR & SM Advertising operates the Scottish Nationals division.
The company also holds the contracts for various newspaper groups such as Dunfermline Press, Johnston Press, Kent
Messenger Group, Newsquest and Tindle Newspapers Ltd Group.

Geographically, the company classifies its business under three operating segments, namely, United Kingdom and
Republic of Ireland, Continental Europe and Rest of World. During the fiscal year 2009, the United Kingdom and Republic
of Ireland segment contributed 99.17% towards the total revenues of the company, while the Continental Europe and the
Rest of World contributed 0.71% and 0.12%, respectively.

Recently, the company extended its business by acquiring GMG Regional Media, from Guardian Media Group plc. Trinity
Mirror also entered into an agreement with Nova International to be the new media partners of the Bupa Great Run
events, British Gas Great Swim events and "Take to the Streets" campaign.


Trinity Mirror plc - SWOT Profile                                                                                  Page 3
Trinity Mirror plc


Trinity Mirror plc - Major Products and Services

Trinity Mirror plc is engaged in newspapers and magazine publishing. Its key products and services include the following:

Trinity Mirror plc, Major Products and Services

Daily Newspapers

Regional newspapers




Information on Websites


Interactive Media



Daily Mirror

The Sunday Mirror

The People

Daily Record

Sunday Mail


Liverpool Echo

Liverpool Daily Post

Newcastle Journal

Evening Chronicle

Western Mail

Birmingham Mail

Birmingham Post

Coventry Telegraph

Paisley Daily Express
Source: Annual Report, Company Website, Primary and Secondary Research


Trinity Mirror plc - SWOT Profile                                                                                 Page 4
Trinity Mirror plc


Trinity Mirror plc - History

Trinity Mirror plc, History

   Year               Event type                                                  Description

   2009     New Products/Services            The company launched and 3am websites.

                                             The company launched regional cash-back websites and a new online business
   2009     New Products/Services
                                             directory called Local Mole, which connects local users with local businesses.

   2009     Asset Disposal                   The company sold the Whitchurch Herald newspaper to the NWN Media group.

                                             The company announced the transfer printing of the North West newspaper titles to
   2008     Contracts/Agreements             Trinity Mirror Oldham and the subsequent closure of the Liverpool press site at the end
                                             of 2009.

                                             The company launched 13 mobile sites, for a combination of the Group's regional and
   2008     New Products/Services
                                             national newspapers.

                                           The company acquired the recruitment website Career Engineer, property websites
   2008     Acquisitions/Mergers/Takeovers What House (Globespan) and Zoomf and the award-winning online web design and
                                           development co
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