Nintendo Co., Ltd.: SWOT Analysis & Company Profile by BusinessReview

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									Nintendo Co., Ltd.

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Nintendo Co., Ltd.: SWOT Analysis &
Company Profile


Reference code: BRTC053CP10-Q4

Published: Aug 2010




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Nintendo Co., Ltd. - SWOT Profile                                                   Page 1
Nintendo Co., Ltd.

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Nintendo Co., Ltd. - Company Overview

Nintendo Co., Ltd. (Nintendo), a Japan based company, develops, manufactures, markets, and distributes interactive
entertainment products. The company offers products such as software and hardware for home video game systems,
karuta, playing cards, and other gaming related products. In addition, Nintendo manufactures hardware products such as
home console video game and handheld video game systems. Nintendo‟s consoles include GameCube and Wii systems
while its hand held systems include Nintendo DS and GameBoy. It operates it business under one category, the electronic
entertainment products. The company operates through 26 subsidiaries and four associated companies across North
America, South America, Asia, Australia and Europe. Nintendo is headquartered in Kyoto, Japan.


Financial Performance

The company reported revenues of JPY 1,434,365 million during the fiscal year ended March 2010. The company's
revenue declined at a compounded rate of 7.39% during the period 2008-2010 with a year on year decline of 21.99% over
fiscal year 2009. During the fiscal year 2010 its operating margin was 24.86% as against the operating margin of 30.2% in
fiscal year 2009. During the fiscal year 2010 the company registered a net margin of 15.94% as against the net margin of
15.18% in the fiscal year 2009.




Nintendo Co., Ltd. - Key Facts

Nintendo Co., Ltd., Key Facts

                                  11-1 Kamitoba Hokotate-cho,
                                                                    Ticker Symbol, Stock           7974 (The Tokyo Stock
Corporate Address:
                                  Kyoto-shi, , 601-8116, Japan      Exchange                       Exchange)



Telephone                         + 81 75 6629600                   No. of Employees               N/A



Fax                               N/A                               Financial Year End             March



URL                               www.nintendo.co.jp                Revenue (in JPY Million)       1,434,365.00


                                  Technology and
Industry                                                            Revenue (in USD Million)       15,321.14
                                  Communications


                                  Australia, Japan, New Zealand, Republic of Korea, Taiwan, Belgium, France, Germany, Italy, Spain,
Locations                         United Kingdom, Canada, United States, Brazil, Mexico

Source: Annual Report, Company Website, Primary and Secondary Research




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Nintendo Co., Ltd. - SWOT Profile                                                                                          Page 2
Nintendo Co., Ltd.

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Nintendo Co., Ltd. - Business Description

Nintendo Co., Ltd. (Nintendo) is a Japan-based gaming company. The company develops, produces, markets, and
distributes interactive entertainment products, software and hardware. Its principal business activity includes the
production of hardware products such as home console video game and handheld video game systems.

The company operates under a single business category - the design, development, sale and marketing of electronic
entertainment products.

The company offers products such as gaming consoles, hand held consoles, gaming software, and other products such
as playing cards and karuta.

The company‟s hand-held devices product comprises primarily of the Nintendo DS and the GameBoy console. For the
fiscal year ended March 2010, the company sold 27.11 million Nintendo DS units across the globe, and 128.89 million
units till date. Key gaming titles sold by the company include Pokemon and Legend of Zelda.

The company‟s console product consists mainly of the Nintendo Wii. The company sold 20.53 million consoles during the
fiscal year ending March 2010, and 70.93 million units till date. Major gaming software titles sold by the company were Wii
Sport Resort, Wii Fit Plus and Super Mario Bros, with worldwide sales of 16.14 million, 12.65 million and 14.7 million units
worldwide.

For the fiscal year ended March 2010, the electronic entertainment generated JPY 1,431,500 million yen, while the other
products segment generated JPY 2,700 million.

The company conducts its business through its 26 subsidiaries and four affiliated companies across the Europe, Asia-
Pacific, and North America and South America. The company operates in the US, Canada, the UK, Spain, Germany,
France, Italy, and Australia, among several other regions. Some of the principal subsidiaries of the company include
Nintendo of America Inc., Nintendo Benelux B.V., Nintendo of Europe GmbH, Nintendo Australia Pty. Ltd., Nintendo
Software Technology Corporation, and Retro Studios, Inc.

Geographically, the company operates its business across four major segments, namely, Japan, Americas, Europe, and
Other. For the year ended March, 2010, the revenue generated from Americas represented 44.7% of the total revenue,
followed by Europe (33.5%), Japan (16.13%), and Other (5.63%).




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Nintendo Co., Ltd. - SWOT Profile                                                                                  Page 3
Nintendo Co., Ltd.

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Nintendo Co., Ltd. - Major Products and Services

Nintendo develops, manufactures, and markets interactive entertainment products. Key products offered by the company
include the following:

Nintendo Co., Ltd., Major Products and Services
Products:

Game consoles

Video Games

Hand held consoles

Console accessories

Brands:

GameCube

GameBoy

GameBoy Advance

GameBoy Color

Nintendo64

DS Nintendo

DS Lite

Nintendo Wii
Source: Annual Report, Company Website, Primary and Secondary Research




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Nintendo Co., Ltd. - SWOT Profile                                                                            Page 4
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Nintendo Co., Ltd. - History

Nintendo Co., Ltd., History

    Year                Event type                                                     Description


                                                The company collaborated with NTT East and NTT West to support Nintendo‟s Wii
   2007      Others
                                                console by providing internet service.


   2007      New Products/Services              The company released its „Wii Fit‟ home fitness game in 2007.


   2006      New Products/Services              The company launched Wii.


                                                The company released Nintendo DS Lite, a smaller and lighter version of the Nintendo
   2006      New Products/Services
                                                DS equipped with a brighter screen.


   2005      New Product Approvals              Wireless fidelity (Wi-Fi) Connection was launched by the company.


   2004      New Products/Services              The company released its new mobile console.


                                                The company launched a new version of its handheld gaming console, the GameBoy
   1998      New Products/Services
                                                Color.


   1996      New Products/Services              The company launched Nintendo 64, the first 64-bit games system.


   1984      New Products/Services              The company developed its coin-operated video game 'VS System'.


                   
								
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