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NEC Electronics Corporation: SWOT Analysis & Company Profile by BusinessReview

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Business Review’s NEC Electronics Corporation contains a company overview, key facts, locations and subsidiaries, news and events as well as a SWOT analysis of the company.

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									NEC Electronics Corporation

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NEC Electronics Corporation: SWOT
Analysis & Company Profile


Reference code: BRTC115CP10-Q4

Published: Jan 2011




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NEC Electronics Corporation - SWOT Profile                                          Page 1
NEC Electronics Corporation

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NEC Electronics Corporation - Company Overview

NEC Electronics Corporation (NEC Electronics) is a Japan based semiconductor manufacturing company. It is primarily
involved in research, designing, developing, manufacturing, selling and servicing of semiconductors for various industries
across the globe. The company’s key products include micro controllers, microprocessors, linear ICs, decoders, Mobile
LSI, display driver, RF & microwave devices, among others. The company’s products find applications in various
industries including automotive, industrial and consumer electronics. Its customer base includes Nokia Siemens
Networks, Samsung Electronics, Canon, Seiko Epson, Fuji Film, Victor Company of Japan, HP and SANYO Electric. The
company principally operates in Japan, Hong Kong, China, Singapore, Taiwan, Germany, Malaysia and the US. NEC
Electronics is headquartered at Kawasaki in Japan.

In December 2009, the company introduced four new 8-bit LCD Micro controllers with Integrated Metrology Engine for
Smart Electricity Meters.


Financial Performance

The company reported revenues of (Yen) JPY 546,470.00 million during the fiscal year ended March 2009, a decrease of
20.54% from 2008. The operating loss of the company was JPY 82,833.00 million during the fiscal year 2009, as
compared to an operating loss of JPY 2,837.00 million during 2008. The net loss of the company was JPY 82,625.00
million during the fiscal year 2009, as compared to a net loss of JPY 15,995.00 million during 2008.




NEC Electronics Corporation - Key Facts

NEC Electronics Corporation, Key Facts

                                  1753 Shimonumabe, Kawasaki, ,
                                                                    Ticker Symbol, Stock       6723 (The Tokyo Stock
Corporate Address:                211-8668, Japan                                              Exchange)
                                                                    Exchange



Telephone                         + 81 44 4355111                   No. of Employees           22,207



Fax                               N/A                               Financial Year End         March



URL                               www.necel.com                     Revenue (in JPY Million)   546,470.00


                                  Technology and
Industry                          Communications
                                                                    Revenue (in USD Million)   5,217.89


                                  China, Hong Kong Special Administrative Region of China, Japan, Malaysia, Republic of Korea,
Locations
                                  Singapore, Taiwan, Germany, United States

Source: Annual Report, Company Website, Primary and Secondary Research




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NEC Electronics Corporation - SWOT Profile                                                                             Page 2
NEC Electronics Corporation

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NEC Electronics Corporation - Business Description

NEC Electronics Corporation (NEC Electronics) is a Japan based semiconductor company. It mainly focuses on
designing, developing, manufacturing and selling semiconductors. The company specializes in developing system LSIs. It
is also into the production of Opto and RF & Microwave devices. It has direct presence in strategic locations around the
worldwide through its subsidiaries.

The company has classified its operations under three business segments, namely, SoC Business Unit, Microcomputer
Business Unit and Discrete and IC Business Unit

The company’s System on Chip Business Unit, otherwise known as SoC unit, is into developing ASSP (application
specific standard product) and ASICs (application specific integrated circuit). Through these products, the company helps
its customers in digital consumer segment in developing and launching products in a shorter time period. Major products
offered in this segment include EMMA series of graphics-processing system LSIs for digital consumer electronics, system
LSIs for printers and digital cameras and chips for game consoles. During the fiscal year 2009, the revenue generated by
the SoC unit amounted to JPY 222.53 billion, down 11.5% in comparison to the fiscal year 2008.

NEC Electronics’ Microcomputer Business unit provides general-purpose microcontrollers and microcontrollers, mainly for
the global automotive sector. The business focus is on flash microcontrollers, which can be reprogrammed by the
customer, as required. These products are widely used in various applications including home electronics, AV equipment
and industrial machinery. The company’s Microcomputer business unit concentrates on multi-core microcontrollers as
well, which are expected to become a major technology in the future. During the fiscal year 2009, the revenue generated
by the Microcomputer Business Unit amounted to JPY 141,837 million, a 21.3% decrease in comparison to the fiscal year
2008.

The company’s Discrete and IC Business Unit is primarily engaged in developing and manufacturing display drivers,
analog ICs, discrete and compound semiconductor devices. The Discrete and IC business unit generated revenues of
JPY 157,362 million during the fiscal year 2009, a 29.1% decrease in comparison to 2008.

NEC Electronics also reports sales by market applications, namely, Communications, Computing and peripherals,
Consumer electronics, Automotive and industrial, Multi-market ICs, Discrete, optical, and microwave devices, and others.
During the fiscal year 2009, the revenue generated by the Consumer Electronic segment amounted to JPY 119.330 billion
followed by Discrete, optical, and microwave devices (JPY 92.999 billion), Automotive and industrial (JPY 91.492 billion),
Computing and peripherals (JPY 87.237 billion), Multi-market ICs (JPY 70.478 billion), Communications (JPY 60.199
billion) and Other (JPY 24.735 billion).

Currently, the company has 21 subsidiaries located across various nations. Some of its key operating subsidiaries include
Shougang NEC Electronics Co., Ltd., P.T. NEC Semiconductors Indonesia, NEC Electronics Taiwan, Ltd., NEC
Electronics (China) Co Ltd., NEC Micro Systems, Ltd, and NEC Semiconductors Singapore Pte Ltd.

NEC Electronics has been continuously involved in various research and development activities with other members of
the Group and NEC System Devices Research Laboratories. In the recent past, the company unveiled a remarkable
innovation in process technology and packaging. In the process technology, the company is focusing on device
miniaturization. The company collaborates with companies such as Toshiba and Sony in developing diverse technologies.

The company has classified its geographical presence under four segments, namely, Asia (excluding Japan), Europe, the
United States of America and Japan. During the fiscal year 2009, the revenue generated by the Japan segment was JPY
301.617 billion followed by Asia (JPY 131.747 billion), Europe (JPY 74.468 billion) and United States of America (JPY
38.638 billion).

Recently, NEC Electronics developed a new design platform partnership with Dialog Semiconductor to enable prototyping
of audio/video portable devices and smartphones with NEC Electronics.




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NEC Electronics Corporation - SWOT Profile                                                                       Page 3
NEC Electronics Corporation

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NEC Electronics Corporation - Major Products and Services

NEC Electronics Corporation (NEC) is a Japan based semiconductor company. The company’s key products include:

NEC Electronics Corporation, Major Products and Services
Products:

Microcontrollers and Microprocessors

Product Lineup

Technologies

Design Support

Documentation

Development Environment

Discrete:

MOSFET

Bi
								
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