Indesit Company SpA: SWOT Analysis & Company Profile

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					Indesit Company SpA

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Indesit Company SpA: SWOT Analysis &
Company Profile



Reference code: BRCP113CP10-Q4

Published: Jul 2010




Business Review
John Carpenter House
7 Carmelite Street
London EC4Y 0BS
United Kingdom
Tel: +44 (0) 20 7936 6400
Fax: +44 (0) 20 7336 6813




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Indesit Company SpA - SWOT Profile                                                 Page 1
Indesit Company SpA

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Indesit Company SpA - Company Overview

Indesit Company SpA (Indesit) is principally engaged in the manufacturing of household utilities and white goods. The
product portfolio includes washing machines, cookers, dishwashers, hobs, tumble dryers and fridges. The company
markets its products under various brand names including Indesit, Scholtes and Hotpoint Ariston. Indesit has 16
production plants, located in Italy, Poland, the UK, CIS, Turkey and China, while the commercial branches are 24, located
worldwide. The company sold 12.5 million units of appliances in 2009. Its subsidiaries include Indesit Company Norge
Ltd., Indesit Company Bulgaria Ltd., Indesit Company Domestic Appliances Hellas Mepe, Indesit Company Oesterreich
GmbH and Indesit Company Singapore Pte. Ltd. The company is headquartered in Ancona, Italy.


Financial Performance

The company reported revenues of (Euro) EUR 2,613.00 million during the fiscal year ended December 2009, a decrease
of 17.18% from 2008. The operating profit of the company was EUR 118.60 million during the fiscal year 2009, a
decrease of 15.65% from 2008. The net profit of the company was EUR 34.50 million during the fiscal year 2009, a
decrease of 37.84% from 2008.




Indesit Company SpA - Key Facts

Indesit Company SpA, Key Facts

                                  Viale Aristide Merloni 47,                                     IND (Italian SE (Mercato
                                                                    Ticker Symbol, Stock
Corporate Address:                                                                               Continuo Italia))MERR (Italian
                                  Fabriano, , 60044, Italy          Exchange                     SE (Mercato Continuo Italia))



Telephone                         + 39 0732 6611                    No. of Employees             16,294



Fax                               + 39 0732 662501                  Financial Year End           December



URL                               www.indesitcompany.com            Revenue (in EUR Million)     2,613.00



Industry                          Consumer Packaged Goods           Revenue (in USD Million)     3,629.17


                                  China, Singapore, Austria, Belgium, Bulgaria, Czech Republic, France, Germany, Greece, Hungary,
Locations                         Italy, Luxembourg, Netherlands, Poland, Portugal, Romania, Russian Federation, Spain,
                                  Switzerland, Turkey, United Kingdom
Source: Annual Report, Company Website, Primary and Secondary Research




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Indesit Company SpA - SWOT Profile                                                                                      Page 2
Indesit Company SpA

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Indesit Company SpA - Business Description

Indesit Company SpA (Indesit), formerly known as Merloni Elettrodomestici, is engaged in manufacturing of household
utilities and white goods. Wide range of products offered by the company includes washing machines, cookers,
dishwashers, hobs, tumble dryers and fridges. All these products are sold under the brands, namely, Indesit, Scholtes and
Hotpoint Ariston. The company operates through four reportable segments, which include Cooking, Cooling, Washing and
Services.

The Cooking segment comprises cookers, ovens, microwave ovens, extractors and hobs. The cooking unit offers various
products such as gas, electric, free-standing, built-in and other types of cookers and ovens. These products are mainly
produced in Thionville (France), Blythe Bridge (UK), Albacina (Italy) and Lodz (Poland). This segment reported revenues
of EUR 550.9 million during the fiscal year ended December 2009, a decrease of 21.3% from 2008.

The company, through the Cooling segment, is engaged in offering refrigerators and freezers, which are marketed under
the Ariston and Indesit brand names. This segment reported revenues of EUR 755.6 million during the fiscal year ended
December 2009, a decrease of 20% from 2008.

The Washing segment comprises washing machines, washer-dryers, dryers and dishwashers. The company
manufactures around five million washing machines annually. Its dryer production facility is located in Yate, the UK. This
segment reported revenues of EUR 1,097 million during the fiscal year ended December 2009, a decrease of 15.3% from
2008.

The Services segment comprises after-sales assistance for customers, the sale of extended warranties and transport.
This segment reported revenues of EUR 209.5 million during the fiscal year ended December 2009, a decrease of 1.6%
from 2008.

The company has 16 factories, located in Italy, Poland, UK, CIS, Turkey and China, while the commercial branches are
24, located worldwide. Indesit operations are spanned across various geographic regions, which include Western Europe
(Italy, France, Belgium, the Netherlands, Great Britain, Germany, Spain, Portugal and other smaller countries), Eastern
Europe (CIS, Poland, Romania, Bulgaria, Hungary,Czech Republic, Slovak Republic and other smaller countries) and
Other Countries (Turkey, South America, North America, Africa, Australia, the Middle East and the Far East). In the fiscal
year 2009, the company generated 718 million revenues from the UK and Ireland, followed by Western Europe (559
million), Italy (460 million), Eastern Europe (376 million), Russia (372 million) and International (128 million).

The company operates through several subsidiaries including Indesit Company UK Ltd, Indesit Company Norge Ltd,
Indesit Company France Sa, Indesit Company Ceska s.r.o., Indesit Hausgerate Vertriebsges.m.b.H. and others.

Recently, the Board of Directors of the company has approved a plan to consolidate the Group’s industrial operations in
Italy involving investments of EUR 120 million in Italy and transfer of certain product lines from northern to central-
southern Italy.




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Indesit Company SpA - SWOT Profile                                                                              Page 3
Indesit Company SpA

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Indesit Company SpA - Major Products and Services

Indesit Company SpA (Indesit), based in Fabriano is one of Europe’s biggest makers of home appliances. Its key products
and brands include the following:

Indesit Company SpA, Major Products and Services




Products:

Washing Machines

Washer Dryers

Refrigerators

Cookers

Dishwashers

Brands:

Indesit

Hotpoint Ariston

Scholtes
Source: Annual Report, Company Website, Primary and Secondary Research




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Indesit Company SpA - SWOT Profile                                                                           Page 4
Indesit Company SpA

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Indesit Company SpA - History

Indesit Company SpA, History

    Year                Event type                                                    Description


                                                The company acquired General Domestic Appliance Holdings Ltd (Hotpoint) from
   2008      Acquisitions/Mergers/Takeovers
                                                General Electric (GE) and Argentron SA.


                                                The company's Moon Washing Machine won Product of the Year award in the year
   2008      Corporate Awards
                                                2008.


                                                The company won the Grand Clio Awards for the “Mondo Sommerso”, a TV
   2007      Corporate Awards
                                                commercial for its Aqualtis washing machine, in 2007.


   2006      Others                             In the year 2006, the company sold its interest in Merloni Progetti to Fineldo.


   2005      New Products/Services              The company launched Aqualtis washing machine in the year 2005.


   2005      Others                             In the year 2005, Indesit sold its entire investment in MPE, an associate, to Fineldo.


				
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