Hindustan Unilever Limited: SWOT Analysis & Company Profile by BusinessReview

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Business Review’s Hindustan Unilever Limited contains a company overview, key facts, locations and subsidiaries, news and events as well as a SWOT analysis of the company.

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									Hindustan Unilever Limited

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Hindustan Unilever Limited: SWOT
Analysis & Company Profile



Reference code: BRCP109CP10-Q4

Published: Nov 2010




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Hindustan Unilever Limited - SWOT Profile                                           Page 1
Hindustan Unilever Limited

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Hindustan Unilever Limited - Company Overview

Hindustan Unilever Limited (HUL) is one of India’s largest fast moving consumer goods companies. It is a subsidiary of
Unilever. The company along with its subsidiaries, is engaged in the production and distribution of soaps and detergents,
personal products, beverages, foods, ice creams, exports and others products such as chemicals and agri products. The
major brands of the company include Lux, Hamam, lifebuoy, Dove, RIN, Surf, Wheel, Sunlight, Vim, Fair & Lovely, Clinic
Plus, Sun Silk, Close-up, Pepsodent, Lakme, Brook Bond and others. The company has 13 subsidiary companies and
over 37 manufacturing plants located across India. The distribution network of the company consists of 2,000 suppliers
and associates and 4,000 redistribution stockiest and covers 6.3 million retail outlets. HUL sells its products in about 100
countries worldwide. The company is headquartered in Mumbai, Maharashtra, India.


Financial Performance

The company reported revenues of (Rupee) INR 181,082.40 million during the fiscal year ended March 2010, a decrease
of 14.10% from 2009. The operating profit of the company was INR 27,204.70 million during the fiscal year 2010, a
decrease of 10.35% from 2009. The net profit of the company was INR 21,566.30 million during the fiscal year 2010, a
decrease of 13.89% from 2009.




Hindustan Unilever Limited - Key Facts

Hindustan Unilever Limited, Key Facts

                                  165/166 Backbay Reclamation,
                                                                    Ticker Symbol, Stock       500696 (Bombay Stock
Corporate Address:
                                  Mumbai, , 400 020, India          Exchange                   Exchange)



Telephone                         + 91 22 39830000                  No. of Employees           15,000



Fax                               + 91 22 22871970                  Financial Year End         March



URL                               www.hul.co.in                     Revenue (in INR Million)   181,082.40



Industry                          Consumer Packaged Goods           Revenue (in USD Million)   3,706.91



Locations                         India

Source: Annual Report, Company Website, Primary and Secondary Research




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Hindustan Unilever Limited - SWOT Profile                                                                             Page 2
Hindustan Unilever Limited

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Hindustan Unilever Limited - Business Description

Hindustan Unilever Limited (HUL) is a subsidiary of Unilever. The company is involved in the manufacture and distribution
of home and personal care products, foods and beverages. It exports products to Europe, Asia, the Middle East, Africa,
Australia, and North America. HUL employs about 15,000 people.

The company operates its business through seven reportable segments, namely, Soaps and Detergents, Personal
Products, Beverages, Foods, Ice Creams, Exports and Others which include chemicals and agri products.

HUl through its Soaps and Detergents segment offers fabric wash, household care products, and personal wash products.
It sells its products under Rin, Surf, Wheel, Sunlight, Vim, and Soaps like Lux, Hamam, Lifebuoy and Dove brands. During
the fiscal year 2010, Soaps and Detergents segment contributed 47% towards the company’s total revenues.

Under the Personal Products segment, the company offers hair care, skin care, tooth paste, deodorants and color
cosmetics products. The major brands in this segment include Fair & Lovely, Clinic Plus, Sun Silk, Close-Up, Pepsodent,
Lakme and Dove. The company has joint venture Kimberly Clark Lever Pvt. Ltd, with Kimberly Clark Corporation, USA to
sell the infant care and feminine care products. During the fiscal year 2010, Personal Products segment contributed 28%
towards the company’s total revenues.

The company through its Beverages, Food, and Ice Cream business segments offers a range of food and beverage
products such as tea, coffee, jams, sauces, impulse and take home ice creams, ice beverages, soups, flour products, rice,
oil, ingredient products and many more. HUL’s key brands within these three business segment include Kissan, Knorr,
Brook Bond, Lipton, Brook Bond Bru, Annapurna, Kwality Wall’s, Bertolli and many more. During the fiscal year 2010, the
Beverages segment contributed 12.1% towards the company’s total revenues of the company, followed by Foods
contributed 4%, and Ice Cream segment contributed 1%.

HUL’s Exports segment is involved in the transportation and supply of home and personal care, foods and beverages,
marine, castor, rice and leather products worldwide. During the fiscal year 2010, Exports segment contributed 5.7%
towards the company’s total revenues.

Similarly, the company through its Others segment offers chemicals, agri seeds, property development, water business
etc. and the operations of Nepal Lever Limited, Nepal. During the fiscal year 2010, Others segment contributed 2%
towards the company’s total revenues.

The company has strong R&D capabilities and does most of its research activities in Bangalore and Mumbai with stronger
integration with Unilever Global R&D. The R&D programmes are focused on delivering bigger, better and faster
innovations with a robust pipeline of radically new technologies with innovative consumer propositions in the areas of
water treatment, health and hygiene, laundry, skin care, tea, ice cream and ayurveda.

The company operates over 37 manufacturing plants located across India and has a strong distribution network,
comprising over 2,000 suppliers and associates and 4,000 redistribution stockiest and covers 6.3 million retail outlets
reaching the urban population and about 700 million consumers.

Recently, the company launched Brooke Bond Sehatmand, a tea with vitamins, in the states of Uttar Pradesh, Madhya
Pradesh, Bihar, Jharkhand and Chhattisgarh.




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Hindustan Unilever Limited - SWOT Profile                                                                        Page 3
Hindustan Unilever Limited

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Hindustan Unilever Limited - Major Products and Services

Hindustan Unilever Limited is an India based fast moving consumer goods company. Its key products include the
following:

Hindustan Unilever Limited, Major Products and Services
Products:

Soaps and Detergents:

Fabric wash

Household care products

Personal wash products

Detergents

Personal Products:

Hair care

Skin care

Tooth paste

Deodorants

Color cosmetics products

Foods:

Processed Foods

Ice-Creams

Modern Foods

Beverages:

Tea

Coffee

Brands:

Lux

Lifebuoy

Liril

Hamam

Breeze

Dove

Pears

Rexona

Surf Excel

Rin

Wheel

Fair & Lovely

Ponds

Vaseline

Aviance

Sunsilk Naturals

Clinic

Pepsodent




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Hindustan Unilever Limited - SWOT Profile                                                                       Page 4
Hindustan Unilever Limited

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Closeup

Lakme

Axe

Rexona

Brooke Bond

Lipton

Kwality Wall's

Kissan

Annapurna

Knorr

PureIt

Sehatmand
Source: Annual Report, Company Website, Primary and Secondary Research




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Hindustan Unilever Limited - SWOT Profile                                           Page 5
Hindustan Unilever Limited

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Hindustan Unilever Limited - History

Hindustan Unilever Limited, History

   Year                  Event type                                             Description


                                            The company licensed L
								
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