Britannia Industries Limited _________________________________________________________________________________ Britannia Industries Limited: SWOT Analysis & Company Profile Reference code: BRCP178CP10-Q4 Published: Oct 2010 Business Review John Carpenter House 7 Carmelite Street London EC4Y 0BS United Kingdom Tel: +44 (0) 20 7936 6400 Fax: +44 (0) 20 7336 6813 ___________________________________________________________________________________________ Britannia Industries Limited - SWOT Profile Page 1 Britannia Industries Limited __________________________________________________________________________________________ Britannia Industries Limited - Company Overview Britannia Industries Limited (Britannia) is one of the leading bakery products manufacturers in India. The company, along with its subsidiaries, is engaged in the production and marketing of biscuits, breads, cakes, as well as dairy products such as cheese, butters and milk. These products are sold under the brand names of Good Day, Treat, 50-50, Pure Magic, Tiger, Milk Bikis, MarieGold, NutriChoice, Tiger Creams, and Berry Cherry among others. The company operates manufacturing plants in Mumbai, Kolkata, Delhi and Uttarakhand. Britannia has operations in India, Mauritius, United Arab Emirates and Sri Lanka. Britannia is headquartered in Kolkata, West Bengal, India. Financial Performance The company reported revenues of (Rupee) INR 38,343.78 million during the fiscal year ended March 2010 (fiscal 2010). Its revenue increased at a compounded annual rate of 16.82% during the period 2008-2010 with a year on year increase of 10.82% over fiscal year 2009. During the fiscal year 2010, its operating margin was 2.83% as against an operating margin of 5.67% during the fiscal year 2009. Moreover, during the fiscal year 2010, the company‟s net profit margin was 2.69% as against a net profit margin of 4.38% during the fiscal year 2009. Britannia Industries Limited - Key Facts Britannia Industries Limited, Key Facts 5/1/A Hungerford Street, Kolkata, Ticker Symbol, Stock 500825 (Bombay Stock Corporate Address: , 700 017, India Exchange Exchange) Telephone + 91 33 22870505 No. of Employees 2,010 Fax + 91 33 22872501 Financial Year End March URL www.britannia.co.in Revenue (in INR Million) 38,343.78 Industry Consumer Packaged Goods Revenue (in USD Million) 784.93 Locations India, Sri Lanka, United Arab Emirates Source: Annual Report, Company Website, Primary and Secondary Research ___________________________________________________________________________________________ Britannia Industries Limited - SWOT Profile Page 2 Britannia Industries Limited __________________________________________________________________________________________ Britannia Industries Limited - Business Description Britannia Industries Limited (Britannia) is India-based food manufacturing company. It manufactures, and sells bakery and dairy products in India as well as exports them to the international market. The company markets its products under the brands Treat, Tiger, 50-50, Good Day, Pure Magic, Milk Bikis, NutriChoice, MarieGold, Tiger Creams, Berry Cherry and others. Britannia employed 2010 people as of 31 March 2010. The company conducts its business under Foods business segment which comprise of bakery products and dairy products. Under the bakery products category, the company offers biscuits, bread, cakes, and rusks. Similarly, it offers cheese, dairy whitener, curd, butter and ghee under the dairy products category. The company introduced various new and renovated products across its main brands like , Veg Cakes, the Nutrichoice Health Starter Kit, NutriChoice 5 Grain Biscuits, NutriChoice Digestive Biscuit , TIGER BANANA. Further, the company under NutriChoice brand launched SugarOut 3 in three delicious variants namely Litetime, Chocolate cream, and Orange cream. Similarly, under the Treat brand the company launched Fruit Rollz in four fruit flavours namely Juicy Apple, Strawberry Surprise, Tangy Orange and Delicious Dates. In India, the company‟s manufacturing plants are located in Kolkata, Delhi, Mumbai, and Uttarakhand. Britannia also exports its products to the US, Ghana, Saudi Arabia, Oman, Qatar, UAE, Bahrain, Kuwait, Seychelles and Singapore. The company operates through various subsidiaries, which include International Bakery Products Limited, J B Mangharam Foods Private Limited, Manna Foods Private Limited, Ganges Vally Foods Private Limited, Sunrise Biscuit Company Private Limited, Britannia and Associates (Mauritius) Private Limited (BAMPL) and Britannia and Associates (Dubai) Private Co. Limited (BADCO). Other subsidiaries include Britannia Lanka Pvt. Ltd, Daily Bread Gourmet Foods (India) Private Limited (Daily Bread), Al Sallan Food Industries Company SAOG (Al Sallan), and Strategic Food International Co. LLC (SFIC), among others. Daily Bread is involved in the business of premium bakery products while BAMPL is a holding company of BADCO, a Jebel Ali Free Zone company, which in turn holds strategic investments in SFIC and Al Sallan. Dubai based SFIC and Al Sallan are regional players in the biscuits, wafers and cookies segment and export their products across the world. SFIC is engaged in manufacturing biscuits and wafers in the Middle East. It offers a variety of products under the brand Nutro. Al Sallan is engaged in the production of cookies, rolls and chocolates. Its products are sold under the brand name Baker's Pride. The company's joint ventures include Britannia Dairy Private Limited (BDPL) and Britannia New Zealand Holdings Private Limited. Klassik Foods Private Limited and Nalanda Biscuits Company Limited are associate companies. Britannia Dairy Private Limited (BDPL) is a joint venture with M/s Fonterra Co-operative Group Limited, located in New Zealand principally engaged in the marketing of dairy products, including cheese, dairy whitener, curd, butter and ghee under the Britannia Milkman brand. Recently, the company acquired the complete beneficial interest in Strategic Food International Co. LLC, Dubai (SFIC) located in Dubai, UAE where the company has a sizeable presence. Further, the company launched the Nutro brand in refreshing new packs and made significant brand investments in the Gulf Cooperation Council (GCC) region. Additionally, the company entered Kuwait and the Kingdom of Saudi Arabia with reputed distributors. ___________________________________________________________________________________________ Britannia Industries Limited - SWOT Profile Page 3 Britannia Industries Limited __________________________________________________________________________________________ Britannia Industries Limited - Major Products and Services Britannia Industries Limited is one of the largest biscuit manufacturing companies in India. The company's key products and brands include the following: Britannia Industries Limited, Major Products and Services Products: Bakery Products: Biscuits Bread Cakes Rusks Dairy Products: Cheese Dairy Whitener Dahi Butter Ghee Brands: 50-50 Pure Magic Good Day Treat Tiger Milk Bikis MarieGold NutriChoice Tiger Creams Berry Cherry Source: Annual Report, Company Website, Primary and Secondary Research ___________________________________________________________________________________________ Britannia Industries Limited - SWOT Profile Page 4 Britannia Industries Limited __________________________________________________________________________________________ Britannia Industries Limited - History Britannia Industries Limited, History Year Event type Description The company entered into an agreement with Big Banyan, Coonawarra and Mandala Valley Wines, to offer the newly launched range of flavoured cheese cubes as a 2009 Contracts/Agreements complimentary along with every purchase of Big Banyan, Coonawarra, or Mandala Valley Wines. The company acquired 49% equity and preference share holding in Britannia New Zealand Foods Private Limited (BNZF) from M/s. Fonterra Brands (Mauritius) Holdings 2009 Acquisitions/Mergers/Takeovers Limited, Mauritius. After the acquisition, the BNZF has been renamed as Britannia Dairy Private Limited (BDPL). Britannia launched iron fortified Tiger Banana biscuits, Good Day Classic Cookies, Low 2008 New Products/Services Fat Curd and renovated MarieGold.
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