Barco N.V.: SWOT Analysis & Company Profile by BusinessReview


Business Review’s Barco N.V. contains a company overview, key facts, locations and subsidiaries, news and events as well as a SWOT analysis of the company.

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									Barco N.V.


Barco N.V.: SWOT Analysis & Company

Reference code: BRTC240CP10-Q4

Published: Oct 2010

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Barco N.V. - SWOT Profile                                                           Page 1
Barco N.V.


Barco N.V. - Company Overview

Barco N.V. (Barco) is one of the leading providers of visualization products, worldwide. The company designs, develops,
and sells visualization products for medical imaging, infrastructure & utilities, media & entertainment, traffic &
transportation, education & training and corporate AV, defense & security markets. Its visualization products include
display monitors, projectors, multi-projector displays, light emitting diode (LED) solutions, lighting products, and image
processing solutions, among others. Barco also offers work stations, servers, sensors, and software. Barco has presence
in over 90 countries across the world. The company‟s manufacturing and R&D facilities and sales offices are located in
strategic locations across the Europe, America and Asia-Pacific. Barco is headquartered in Kortrijk, Belgium.

Financial Performance

The company reported revenues of (Euro) EUR 638.07 million during the fiscal year ended December 2009, a decrease
of 12.03% from 2008. The operating loss of the company was EUR 68.92 million during the fiscal year 2009, as compared
to an operating loss of EUR 17.79 million during 2008. The net loss of the company was EUR 59.92 million during the
fiscal year 2009, as against a net profit of EUR 18.26 million during 2008.

Barco N.V. - Key Facts

Barco N.V., Key Facts

                                  President Kennedypark 35,
                                                                    Ticker Symbol, Stock
Corporate Address:                                                                               BAR (Euronext Brussels)
                                  Kortrijk, , 8500, Belgium         Exchange

Telephone                         + 32 56 233211                    No. of Employees             3,243

Fax                               + 32 56 262262                    Financial Year End           December

URL                                          Revenue (in EUR Million)     638.07

                                  Technology and
Industry                          Communications
                                                                    Revenue (in USD Million)     886.21

                                  Australia, China, India, Japan, Malaysia, Republic of Korea, Singapore, Taiwan, Belgium, Czech
Locations                         Republic, Denmark, France, Germany, Italy, Netherlands, Norway, Poland, Russian Federation,
                                  Spain, Sweden, Turkey, Israel, United Arab Emirates, Canada, United States, Brazil
Source: Annual Report, Company Website, Primary and Secondary Research


Barco N.V. - SWOT Profile                                                                                               Page 2
Barco N.V.


Barco N.V. - Business Description

Barco N.V. (Barco) is a leading provider of visualization products. The company provides hardware and software solutions
that combine all aspects of the imaging chain - from image acquisition and processing to image display and management.
It has its manufacturing, R&D, sales, and other facilities at strategic locations across the Europe, America and Asia-
Pacific. Major markets for the company‟s products include medical imaging, media & entertainment, traffic &
transportation, infrastructure & utilities, defense & security, education & training and corporate AV. The company has
about 3,200 employees.

Barco operates its business through four reportable segments, namely, Security & Monitoring segment, Media &
Entertainment segment, Medical Imaging segment, and Avionics & Simulation segment.

Under its Security & Monitoring segment, the company provides innovative visualization solutions, video solutions, large-
screen visualization platforms for common-operational-picture, deployable computers and command & control
workstations that provides rugged COTS solutions. These are critical in real-time collaborative work environment for
monitoring, response dispatching and co-ordination, access/ flow control, recording and overall systems control for 24/7
operations. Barco's visualization solutions also support controllers, operators and aircrews in making air traffic safer and
more efficient. The company offers VTS systems for vessel traffic services. Its highway sensors, vehicle GPS systems
and other intelligent transportation systems support the operators to quickly dispatch emergency response vehicles,
anticipate traffic delays and divert traffic to alternate routes in a very efficient manner. During the fiscal year 2009, the
company‟s Security & Monitoring contributed 31% of the company‟s total revenues.

The company‟s Media & Entertainment segment principally provides Light Emitting Diode (LED) and Liquid Crystal
Display (LCD) solutions such as display, content scheduling and display management software solutions to corporate
image, retail, out-of-home communications and spectacular markets. Barco's visualization solutions are used by
Broadcast companies for monitoring and studio needs including TV shows or news studios, broadcast or distribution
monitoring rooms, screening, training or post production environments. Barco Digital Cinema business offers solutions
ranging from digital mastering to premier quality feature film screenings, and from alternative presentations in the
auditorium to advertising and information displays. It also provides premier large format display solutions to rental and
staging companies across the world. It provides large screen display and innovative, immersive and 3D projection
solutions. Its sports display solutions designed for sports facilities range from large format indoor LED displays and
outdoor LED displays to fascia-boards, scoreboards and timing devices. During the fiscal year 2009, Barco‟s Media &
Entertainment segment contributed 38% of the company‟s total revenues.

Under its Medical Imaging segment, the company offers a comprehensive range of solutions for radiological, surgical and
clinical imaging. It has developed an in-house diagnostic luminance back-light, which is used in multi-modality medical
imaging. During the fiscal year 2009, the Medical Imaging segment contributed 18% of the company‟s total revenues.

The company‟s Avionics & Simulation segment provides display solutions for aircraft and specialized projection solutions
for simulations. It provides network-centric projectors and display management software, which adds, clear, life-like
images in corporate presentations. During the fiscal year 2009, Avionics & Simulation segment contributed 13% of the
company‟s total revenues.

The company has classified its geographic operations under three regions, namely, Europe, Middle East, Africa (EMEA),
Americas and Asia-Pacific. During the fiscal year 2009, EMEA accounted for 44.4% of the company‟s total revenues,
followed by Americas with 32.3%, and Asia-Pacific with 23.3%.

Recently, Barco acquired FIMI, one of the leading providers of dedicated modality monitors, patient monitoring and mobile
point of care devices to enhance its display offerings. Also, the company acquired Element Labs, a LED video systems
expert based in Santa Clara, California, US. The company also unveiled host of new products including AX displays - a
new line of airborne mission displays designed for applications in rugged cabin environments.


Barco N.V. - SWOT Profile                                                                                           Page 3
Barco N.V.


Barco N.V. - Major Products and Services

Barco N.V. is a global technology company that designs and develops visualization products. The company‟s major
products and services include the following:

Barco N.V., Major Products and Services

Display Monitors:

Air traffic management display

Avionics display

Widescreen LCD displays

Medical displays

Reference monitors

Rugged displays


Digital cinema projector

Event venue projectors

Fixed install presentation projectors

Rear projection systems

Simulation & training projectors

Stereoscopic projectors

Digital Lights:

LED - creative modules

LED - integrated solutions

LED - modular tiles


Air traffic management software

Avionics applications

Broadcast monitoring

Control room software

Display management software

Medical ad
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