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Business Review’s Audi AG contains a company overview, key facts, locations and subsidiaries, news and events as well as a SWOT analysis of the company.
Audi AG _________________________________________________________________________________ Audi AG: SWOT Analysis & Company Profile Reference code: BRAT014CP10-Q4 Published: Jul 2010 Business Review John Carpenter House 7 Carmelite Street London EC4Y 0BS United Kingdom Tel: +44 (0) 20 7936 6400 Fax: +44 (0) 20 7336 6813 ___________________________________________________________________________________________ Audi AG - SWOT Profile Page 1 Audi AG __________________________________________________________________________________________ Audi AG - Company Overview Audi AG (Audi) is a Germany-based company engaged in the business of designing, developing, production and sales of premium automobiles throughout the world. The company under the control of its parent company Volkswagen AG, develops, manufactures and markets cars and engines. The Audi Group comprises the Audi and Lamborghini brands. The company has its production facilities in Germany, China, India, Italy, Hungary and Belgium. The company also involves in manufacturing vehicles and engines for its parent company. The company is headquartered in Ingolstadt, Germany. Financial Performance The company reported revenues of (Euro) EUR 29,840.00 million during the fiscal year ended December 2009, a decrease of 12.74% from 2008. The operating profit of the company was EUR 1,605.00 million during the fiscal year 2009, a decrease of 42.10% from 2008. The net profit of the company was EUR 1,300.00 million during the fiscal year 2009, a decrease of 40.31% from 2008. Audi AG - Key Facts Audi AG, Key Facts Auto-Union-Strasse, Ingolstadt, , Ticker Symbol, Stock Corporate Address: 85045, Germany NSU (XETRA) Exchange Telephone + 49 841 890 No. of Employees 57,723 Fax + 49 841 8932524 Financial Year End December URL www.audi.comcombranden.html Revenue (in EUR Million) 29,840.00 Industry Automotive Revenue (in USD Million) 50,288.24 Locations China, India, Belgium, Germany, Hungary, Italy Source: Annual Report, Company Website, Primary and Secondary Research ___________________________________________________________________________________________ Audi AG - SWOT Profile Page 2 Audi AG __________________________________________________________________________________________ Audi AG - Business Description Audi AG (Audi) is one of the leading premium car designer and producer based in Germany. The company is 99.55% held by Volkswagen AG. Audi offers a range of premium passenger, SUV's and sports cars under the brand name of Audi and Lamborghini. The company sells its products all over the globe through exports. Audi in coordination with its subsidiaries operates in single business segment of manufacturing Cars. The company has its manufacturing facilities located across Ingolstadt & Neckarslum in Germany, Brussels in Belgium, Bratislava in Slovakia, Changchun in China and Aurangabad in India. Audi‘s Ingolstadt plant is engaged in the manufacturing of A3, A3 Sportback and the A4 Sedan and Avant models, as well as the new A5 Coupe and the ultra-sporty S3 and S5 Coupe versions. At Neckarsulm, Audi manufactures the A4 Sedan, A6 Sedan, Avant and allroad quattro, S6 Sedan and Avant models, as well as the A8 luxury sedan, A8 W12 and S8 versions. The company's German plant provides a range of Audi models which include: A2, A3, A4, A6, A8 and TT and the sports models Audi S4, S6, S6 Avant and Audi S8. The Audi R8 mid-engine sports car and the RS 6 Avant are built by quattro GmbH (a wholly owned subsidiary) at Neckarsulm. The company is engaged in the manufacturing of Skoda (A4 &A6) Sedan through its manufacturing facility located across Aurangabad in India. The company's Belgian subsidiary, AUDI Brussels S.A. /N.V builds the A3 Sportback and the VW Polo on behalf of Volkswagen AG. This manufacturing facility will be solely responsible for the production of new Audi A1 from 2010. Its subsidiary, Audi Hungaria Motor Kft. develops and builds engines for Audi and other Volkswagen Group companies (Seat and Skoda), as well as for third parties, at its manufacturing facility in Hungary. For the year ended December 2009, Audi Hungaria sold 32,603 vehicles. The company's subsidiary Automobili Lamborghini S.p.A. in Italy builds the Gallardo Coupe, Gallardo Spyder, Gallardo Superleggera, Murcielago LP640 Coupe, Murcielago LP640 Roadster and Reventon super sports cars. The company is also into the production of Lamborghini Gallardo and Lamborghini Murcielago supercars at Sant’Agata Bolognese, in Northern Italy. Further, Audi holds a 10% stake in FAW-Volkswagen Automotive Company, Ltd. which produces Audi cars in China. In Italy, Volkswagen Group Italia S.P.A., a subsidiary of Automobili Lamborghini Holding S.p.A., sells vehicles of the Audi brand and of other Volkswagen Group brands. For the year ended 2009, Volkswagen Group Italia sold 194,116 vehicles. The Audi Vertriebsbetreuungsgesellschaft, another subsidiary of the company, is engaged in offering the dealers support, marketing and sales services for the Audi sales organization in Germany. In addition, the company provides financial services to its customers through Audi Leasing and Audi Bank. For the fiscal year 2009 the company sold over 1,145,360 cars; of which,949,729, were Audi branded, 1,515 Lamborghini and 194,116 cars were of various other Volkswagen brands. In terms of geography, the company has segregated its operations across Germany, Rest of Europe, Asia-Pacific, North America, Africa and South America. For the fiscal 2009, operations across Germany, Asia-Pacific, North America, Africa and South America accounted for 29.2%, 15.6%, 9.6%, 0.8% and 0.6%, of the total revenues, respectively. Approximately 44.2% of its revenues are from Rest of European segment. ___________________________________________________________________________________________ Audi AG - SWOT Profile Page 3 Audi AG __________________________________________________________________________________________ Audi AG - Major Products and Services Audi AG is one of the leading premium automotive companies in the world. It products' include Audi AG, Major Products and Services Products: Cars Sport Cars Services: Financial Services Brand: Audi Lamborghini Source: Annual Report, Company Website, Primary and Secondary Research ___________________________________________________________________________________________ Audi AG - SWOT Profile Page 4 Audi AG __________________________________________________________________________________________ Audi AG - History Audi AG, History Year Event type Description The company established its wholly-owned subsidiary Audi (China) Enterprise 2009 Corporate Changes/Expansions Management Co. Ltd. in Beijing, China. Audi AG was awarded the 'Automotive Lean Production Award', jointly sponsored by 2009 Corporate Awards the trade publication AUTOMOBIL-PRODUKTION and the management consultants Agamus Consult in September 2009. The company acquired Brussels production plant from its parent company an
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