Acxiom Corporation: SWOT Analysis & Company Profile by BusinessReview

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Business Review’s Acxiom Corporation contains a company overview, key facts, locations and subsidiaries, news and events as well as a SWOT analysis of the company.

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									Acxiom Corporation

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Acxiom Corporation: SWOT Analysis &
Company Profile


Reference code: BRTC220CP10-Q4

Published: Nov 2010




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Acxiom Corporation - SWOT Profile                                                   Page 1
Acxiom Corporation

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Acxiom Corporation - Company Overview

Acxiom Corporation (Acxiom) is engaged in providing information management solutions, which assist its clients in solving
their marketing problems. It develops several large business intelligence and marketing databases. The company
operates its business through two segments, namely, Information Services and Information Products. The various
services provided by the company comprise of marketing solutions, integrated digital marketing solutions, customer
recognition solutions, customer data integration solutions, IT infrastructure outsourcing, risk management, and
professional consulting. It offers its services principally to financial services, insurance, information services, direct
marketing, media, retail, consumer packaged goods, technology, automotive, health care, and telecommunications
industries. The company has its operations across the US, Europe, Australia, and China. The company is headquartered
in Little Rock, Arkansas, the US.


Financial Performance

The company reported revenue of USD 1099.23 million during the fiscal year ended March 2010. Its revenue declined at
a compounded annual rate of 10.88% during the period 2008-2010 with a year on year decrease of 13.89% over fiscal
year 2009. During the fiscal year 2010, its operating margin was 8.99% as against an operating margin of 7.27% during
the fiscal year 2009. Moreover, during the fiscal year 2010, the company’s net profit margin was 4.05% as against a net
profit margin of 2.94% during the fiscal year 2009.




Acxiom Corporation - Key Facts

Acxiom Corporation, Key Facts

                                  1 Information Way, Little Rock,
                                  Arkansas (AR), 72203, United      Ticker Symbol, Stock
Corporate Address:                                                                             ACXM (NASDAQ)
                                                                    Exchange
                                  States


Telephone                         + 1 501 3421000                   No. of Employees           6,400



Fax                               + 1 501 3423913                   Financial Year End         March



URL                               www.acxiom.com                    Revenue (in USD Million)   1,099.23


                                  Technology and
Industry                          Communications


                                  Australia, China, Hong Kong Special Administrative Region of China, New Zealand, Singapore,
Locations                         France, Germany, Netherlands, Poland, Portugal, United Kingdom, Canada, United States

Source: Annual Report, Company Website, Primary and Secondary Research




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Acxiom Corporation - SWOT Profile                                                                                    Page 2
Acxiom Corporation

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Acxiom Corporation - Business Description

Acxiom Corporation (Acxiom) is a US-based data management and IT outsourcing company. It is engaged in preparing
client specific information, which solves their complex marketing problems. Its customer base consists of companies in the
financial services, insurance, information services, direct marketing, media, retail, consumer packaged goods, technology,
automotive, health care, and telecommunications industries. Acxiom employed 6,400 people as of 31 March, 2010.

The company conducts its business through two reportable business segments, namely, Information Services and
Information Products.

The company under the Information Services segment integrates services, products, and consulting operations. It offers a
wide variety of services such as, designing and creating marketing databases and data warehouses, data integration and
customer-recognition systems, marketing applications, list processing, and IT services. The company under this segment
principally serves automotive, retail and consumer packaged goods, credit card, retail banking, investment insurance,
travel, media and publishing, health care, and high tech industries. During the fiscal year 2010, the segment contributed
77.3% towards the total revenues of the company, generating USD 849.43 million, a decrease of 7.7% over the previous
year.

Further, the company under the Information Products segment is engaged in the development and sale of segmentation
and digital products, as well as domestic fraud and risk mitigation products. Its InfoBase-X contains US consumer
information which caters to all marketing needs of its large customers. Further, its PersonicX is a household segmentation
and visualization system whereas Acxiom RelevanceX is an online advertising network for marketers. During the fiscal
year 2010, the segment contributed 22.7% towards the total revenues of the company, generating USD 249.80 million, a
decrease of 29.9% over the previous year.

Geographically, the company categorizes its revenue into two segments, namely, United States and Foreign. The foreign
segment of the company comprise of the UK, France, Germany, Spain, Portugal, Poland, The Netherlands, Australia, and
China. Recently, in December 2009, the company acquired DMS (Direct Marketing Services) in Saudi Arabia and the
UAE to expand its operations in the Middle East-North Africa (MENA) market. During the fiscal year 2010, the US
segment contributed 85.6% towards the total revenues of the company, followed by the Foreign segment contributing
14.4% towards the total revenue of the company.

Acxiom provides its customers with marketing solutions based on its acquisition and customer-marketing database
framework for customer acquisition, customer growth and retention, and multi-channel integration. Its professional
consulting provides analytical tools, households segmentation products and marketing support infrastructure that assist its
customers narrow their target markets.

Recently, the company entered into a multiyear agreement with Windstream, a provider of voice, high-speed Internet and
high-definition digital TV services, to provide enterprise-wide IT infrastructure management services. It also signed a
strategic cooperation agreement with China Post Group to jointly expand China’s direct mail business by leveraging
database marketing services. Further, Safety-Kleen, a leader in environmentally-responsible products and services,
extended and expanded its agreement with the company for cloud-enabled server, storage and back-up services, network
management, database administration and data security. The company entered into a partnership with DataBanq, a
search technology company, to provide enhanced business information on more than 11 million businesses via
ChamberofCommerce.com. Acxiomalso teamed with RSA, The Security Division of EMC to integrate Acxiom Identity Data
on Demand, a real-time, online identity data service with the RSA Identity Verification knowledge-based authentication
solution.

In addition, Acxiom signed a definitive agreement to acquire controlling interest in GoDigital, a data quality and precision
marketing company in Sao Paulo and Porto Alegre, Brazil.




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Acxiom Corporation - SWOT Profile                                                                                  Page 3
Acxiom Corporation

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Acxiom Corporation - Major Products and Services

Acxiom Corporation is a US-based interactive marketing services provider. The key products and services offered by the
company include the following:

Acxiom Corporation, Major Products and Services
Products:

Infobase-X

PersonicX

Acxiom Relevance-X

Services:

Marketing Database service

Digital Marketing

Data Integration

Information Systems Technology and Management

Risk mitigation

Consulting
Source: Annual Report, Company Website, Primary and Secondary Research




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Acxiom Corporation - SWOT Profile                                                                               Page 4
Acxiom Corporation

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Acxiom Corporation - History

Acxiom Corporation, History

   Year              Event type                                                 Description


                                            The company's subsidiary, Acxiom Risk Mitigation, Inc. partnered with Blackboard Inc.,
   2009    Contracts/Agreements             a leading provider of educational technology, to offer colleges and universities an
                                            enhanced solution for student identity verification.


                                            The company entered into a three-year agreement with Sonoco, a gl
								
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