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GE-McKinsey Multifactor Portfolio Matrix

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GE-McKinsey Multifactor Portfolio Matrix Powered By Docstoc
					         GE / McKinsey Multifactor Portfolio Matrix
                                                      INDUSTRY ATTRACTIVENESS




                                                                               Manage
                                                 Invest        Invest         Selectively
                                                                             for Earnings
                          BUSINESS STRENGTH




                                                               Manage
                                                 Invest       Selectively     Harvest or
                                                             for Earnings      Divest




                                                Manage
                                                              Harvest or      Harvest or
                                               Selectively
                                                               Divest          Divest
                                              for Earnings




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