Dear We would like to extend our invitation to you to open a charge account with [name of store]. Once you have signed and returned the enclosed card, we will have a charge plate made for you to use. This card offers you the luxury of making selections from our catalog in the comfort of your home and billing it to your account, or coming into our department store and simply signing your name, without having to worry about carrying any cash. There are other privileges that our charge account customers enjoy, which are outlined in the [name of store] Preferred Customer booklet that you will receive upon opening an account. If you would enjoy having an account with us and coming to our Preferred Customer Sales, please return the enclosed card today.