Membership Announcements Sales _ Statistics CVB Updates Upcoming

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Membership Announcements Sales _ Statistics CVB Updates Upcoming Powered By Docstoc
					                     Dear Hospitality Community,
                                                                                              Upcoming Events
                     On behalf of the CVB Board of Directors
    CVB    er
      slett 10
                     and our staff I want to wish you all a
E-New er 20          very happy holiday season.
                                                                                       1 – January 9, 2011
                     There are many wonderful things                                   Garden of Lights at Brookside
                     to enjoy during the holidays here in                              Gardens
                                                                                       Walk along the easily accessible
                     Montgomery County. In this e-newslet-                             paths and you’ll see what sets this
                     ter you will find some great gift ideas                           light show apart from others; it’s
                     to purchase from our local businesses.                            the hundreds of wrapped trees and
                     And don’t miss a visit to some of the                             shrubs, beautifully lighted
                                                                                       gazebos, cascading fountains, and
                     light festivals held throughout the
Upcoming Events      county during the season: Brookside
                                                                                       the individually formed displays
                                                                                       in the shapes of blooming flowers
                     Gardens, Washington DC Temple Festi-                              and wild animals. 301-962-1400
                     val of Lights and Gaithersburg Winter Light Festival.             http://www.montgomeryparks.
      Page 1                                                                           org/brookside
                     Congratulations to our CVB staff on being recipients of two       3 – January 1, 2011
                     awards at the recent Maryland Tourism and Travel Summit held in   The 33rd Annual Festival of
                     Annapolis. The CVB staff accepted on behalf of the organization   Lights
 CVB Updates         the Economic Engine Award and the Electronic Marketing Award.     Washington DC Temple Visitors’
                     Read more about the awards in this newsletter.
                                                                                       The Church of Jesus Christ of
                                                                                       Latter-day Saints
      Page 2         Again, my best wishes for an enjoyable holiday.                   10:00am-10:00pm daily
                     Best Regards,
                                                                                       Holiday Tours at the
 Membership          Rick Southard                                                     Beall-Dawson House
                                                                                       Come see the historic house decked
Announcements        CVB Board President                                               out for the holiday season. This year
                     Barwood Taxi “Goes Pink” for Breast Cancer Awareness              the house decorations will
                                                                                       showcase Christmas at the turn of
                     Barwood painted a taxi pink to show their support for             the (last) century, as the Dawson
      Page 3         breast cancer awareness and they are donating a dollar            family might have celebrated the
                     from each “Pink Ride” fare to the American Cancer                 holiday. Included with admission
                                                                                       - $5.00 for adults, $3.00 for seniors
                     Society’s ‘Making Strides Against Breast Cancer.’ Barwood         & students; free to MCHS members.
Sales & Statistics   Taxi presented a $500.00 check to the American Cancer             Open Wednesday-Sunday, 12:00-
                     Society at their Making Strides Against Breast Cancer 5k          4:00 for self guided tours.
      Page 4         Walk on the National Mall on October 30, 2010. To increase
                     awareness, Barwood Taxi has decided to keep its “Pink Ride”       3 – January 1, 2011
                     taxi program going until the end of the year and hopes            15th Annual Gaithersburg
                                                                                       Winter Lights Festival
                     to raise at least another $1,000 for the American Cancer          3.5 mile drive through dazzling light
                     Society.                                                          displays at Seneca Creek State Park.
                                                                                       Seneca Creek State Park, Gaith-
                                                                                       ersburg, Sunday-Thursday, 6-9PM,
                     Al LaGasse, the President                                         Friday and Saturday, 6-10PM, $, H,
                     of Taxicab, Limousine &                                           301-258-6350,
                     Paratransit Association                                 
                     (TLPA) and Lee Barnes,
                     CEO of Barwood Taxi are                                            For a complete listing of
                     pictured here with the                                                    events visit
                     pink taxi.                                              
                                               CVB Updates & Membership Announcements

Maryland Office of Tourism Awards                                                    CVB Holiday Party
The CVB won the Economic Engine Award and the Best                                   The CVB’s Annual Holiday Open House will be held on
Electronic Marketing Award at the Maryland Tourism and                               December 8, 2010. Members and guests will gather for food,
Travel Summit, held on November 4, 2010 in Annapolis,                                fun and more food! Thank you to all of our members who
MD.                                                                                  donated food and raffle items.

The Economic Engine                                                                  TEAM Maryland Participation
Award was awarded for job                                                            TEAM Maryland is an initiative by The Maryland Office
creation, positive impact                                                            of Sports Marketing. The mission of TEAM Maryland is to
to the region and state and                                                          enhance Maryland’s economy, image and quality of life
exemplary contributions to                                                           through the attraction, promotion, retention and
Maryland’s tourism industry.                                                         development of regional, national and international
Each of the recipients saw                                                           sporting events. The CVB agreed to participate at the $5,000
increases of three percent or        Margot Amelia, Director, Maryland Office of     level in the first year (FY 2011). Check out Montgomery
                                     Tourism; Hannah Byron, Assistant Secretary,
more in tourism tax revenue                           Tourism, Film and the Arts;    County’s page!
in Fiscal Year 2010.                  Tina Benjamin, Chief of Staff, Montgomery      land/Pages/Montgomery.aspx
                                       County Dept. of Economic Development;
                                                       Kelly Groff, Director, CVB;
The Electronic Marketing             Christian Johansson, Secretary of Business &    Choice Hotels Stays In Montgomery County
                                                        Economic Development
Award was given to the                                                               One of the world’s largest lodging companies currently
most strategic, innovative                                                           headquartered in Silver Spring, Choice Hotels, announced
and                                                                                  plans to move its headquarters to Rockville when its current
successful electronic                                                                lease expires in 2013. “Choice Hotels’ decision to continue to
marketing initiative to                                                              invest and create new jobs in Maryland is a great win for the
attract visitors. The CVB                                                            State and for Montgomery County,” said Governor O’Malley.
won this award for the                                                               Early plans indicate a move to Rockville Town Center. “
re-designed website that                                                             Rockville Town Center is the ideal location for Choice’s
launched in spring 2010.        Kelly Groff, CVB; Ross Peddicord, Maryland
                                                                                     headquarters,” said Mayor Marcuccio. “Choice Hotels will
The CVB would like to thank Life Magazine; Bethany Mattocks, CVB; Dan                benefit from and contribute to the growing vitality and
                                                    Rodricks, Baltimore Sun
CDF Web Solutions for the                                                            vibrancy of Rockville’s downtown. The City is thrilled with
creation, implementation                                                             the company’s desire to relocate here, and welcomes Choice
and maintenance of CDF is                                   with open arms.”
a web services firm located in Rockville, MD. The CVB is
proud to support a Montgomery County business, and                                   Marriott Cuts Energy Use by 11% in Hotels
chose this outstanding firm for its creativity, innovation                           Since 2007, Marriott International has reduced its energy
and exceptional customer service.                                                    consumption by 11%, reduced greenhouse gas emissions
                                                                                     by 10.7%, and is on track to meet its aggressive goal of a
Civil War Updates on CVB Website                                                     25% decrease in energy and water consumption per
In November 2010, the CVB                                                            available room by 2017.
launched an introductory Civil
War campaign. The first slide                                                        These results are among those reported to shareholders,
on the homepage                                                                      customers, nongovernmental organizations (NGOs),
features a photo of the                                                              associates and other stakeholders in the company’s first
Monocacy Aqueduct with the                                                           official Sustainability Report using the guidelines set forth
headline “Crossroads of                                                              by the Global Reporting Initiative (GRI), making Marriott the
History. Connect with his-                                                           first major U.S.-based hospitality management company to
torical figures and events just                                                      report in accordance with this initiative.
waiting to be discovered..” The
ad on the homepage for “Civil War History” links to the
“Things to Do – Civil War History” page on the CVB website.
                                                 Membership Announcements

Trolley Museum Re-Opens & Holly Trollyfest                           Support Montgomery County Businesses With These
The National Capital Trolley Museum preserves and                    Unique Gift Ideas and Holiday Activities!
interprets the heritage of electric and interurban railways
of Washington, DC. This historic site has recently                   - Tickets to a Strathmore performance
re-opened its doors to visitors in November 2010.                    - Wine from award-winning Sugarloaf Winery
                                                                     - Outdoor ice skating at Silver Spring Civic Center
The National Capital                                                 - Restaurant gift certificates - choose from more than 900
Trolley Museum will host                                             restaruants in our county
its annual Holly                                                     - Tickets to Brookside Gardens Garden of Lights exhibit
Trolleyfest on Saturdays                                             - Gift certificate to one of Westfield Montgomery’s 190 shops
and Sundays, November                                                - Dinner and a movie at RIO Entertainment Center
27th to December 19th,                                               - Bowling Party at 300 Shady Grove
with Santa riding the                                                - Decadent desserts from Georgetown Cupcakes at
trolleys departing 12:30                                             Bethesda Row
p.m. through 4:30 p.m.                                               - Experience the free Festival of Lights at the Washington DC
                               Ken Rucker, National Trolley Museum
In addition to the many and Bethany Mattocks in a boat trolley       Temple Visitors Center
permanent                                                            - Buy a giftcard for a round of golf at our public golf courses
exhibits at the new facility, there will also be a Christmas
Garden with a toy train display. Visitors are advised to bring                 Don’t forget! Montgomery County has
cameras, to dress warmly and to come ready for fun.                                 9,443 room nights for your
Visit for details.                                             out-of-town guests!
             Please Welcome Our
                                                                               Conference and Visitors Bureau (CVB)
                New Members!                                                             Staff Directory

             PSAV Presentation Services                                               111 Rockville Pike, Suite 800
      Contact: Prentice Pollard,                                        Rockville, MD 20850
                Contact: Schuyler Kaye,
                                                                                             Kelly Groff
                                                                             240-777-2062 *
                  TownePlace Suites
  Contact: Zarar Ahmed,
                                                                                            Sales Director
                                                                                              Taffy Rice
Best Western Rockville – Toys For Tots Participant
                                                                              240-777-2063 *
Best Western is giving back to the community through this
special program. The primary goal of Toys for Tots is to                        Marketing & Communications Manager
deliver, through a new toy at Christmas, a message of hope                                Bethany Mattocks
to less fortunate youngsters that will assist them in                      240-777-2064 *
becoming responsible, productive, patriotic citizens.
                                                                                       Administrative Assistant
Drop off toys at the                                                                   Bridget Asante-Ansong
Best Western Rockville                                                      240-777-2061 *
by December 15, 2010.
                                                                                Visitor Services and Housing Coordinator
                                                                                              Layma Askarzoi
1251 W Montgomery Avenue                                                    240-777-2066 *
Rockville, MD, 20850
                                                              Sales & Statistics
Rejuvenate                                                                 Bethesda Soccer Club Tournaments
More than 370 meeting planners gathered in Louisville,                     The Bethesda Girls
Kentucky in October for Rejuvenate Marketplace. They                       Tournament was held No-
networked, conducted business and had a little fun along                   vember 12-14, 2010
the way. Attendees assembled 100 bikes for local charities,                followed by the Bethesda
performed for the camera and learned exciting new ways to                  Boys Tournament the next
improve their faith-based events.                                          weekend. Both
                                                                           tournaments were held at
CALEA                                                                      the Maryland SoccerPlex.
Bethany Mattocks attended the The Commission on                            Preliminary numbers
Accreditation for Law Enforcement Agencies (CALEA)                         indicate that the Girls and                            Linda Norton, Bethesda
Conference in Orange County, California in November to                     Boys Tournaments                                              Soccer Club and
promote the upcoming March 23-26 2011 CALEA                                                                                             Trish Heffelfinger,
                                                                           generated nearly 5,000 room                               Maryland SoccerPlex
Conference to be held at Bethesda North Conference                         nights over two weekends.
Center. 700 attendees are expected at this event.
                                                                                             Monthly Summary of All Inquiries
Meetings Quest Tradeshow                                                                               FISCAL YEAR 2011
This unique one-day hospitality trade show allows exhibi-                                      October             November            Total (Jul - Nov)
tors and meeting planners to conduct business in a relaxed,                Phone Calls         4                   12                  61
professional atmosphere, while                                             Letters/Faxes       2                   4                   8
not feeling rushed throughout                                              Relocation          6                   6                   53
the day. Taffy Rice attended this                                          Media               0                   5                   15
show in November 2010. The                                                 Bulk Brochure       5                   2                   31
booth was visited by 58 planners.                                          Orders
A follow-up postcard was mailed                                            Advertising         1,087               743                 2,830
shortly afterwards. Direct calls                                           Website             13                  14                  112
will be made to all planners who                                           CVB Web             3                   0                   9
                                            Yasmin Cabrera, Legacy
came to the CVB booth. The list               Hotel; Taffy Rice, CVB;      Group RFPs
of planners will be sent out to all venues.   Paula Rinker, Kirkland
                                                                           Sales Group         7                   5                   26
                                                           Center at NLC
Statistics From CVB Website Oct. 1 - Nov. 30                               Conference          4                   3                   19
- 15,000+ unique visitors to the website (vs 3,200 for same                Service
period last year -- 425% increase)                                         Requests
- 86% of all visits to website were from new visitors                      Misc.               0                   3                   4
- top content was (1) Where to Stay, (2) Events Calendar (3)               Total               1,130               789                 3,168
Homepage (4) Things to Do (5) Large County Map
                                                                                         Monthly Summary of Advertising Leads
                CVB Sales Booking Chart Analysis
                                                                                                       FISCAL YEAR 2011
                        FISCAL YEAR 2011
                                                                           Publication         October             November            Total (Jul-Nov)
 Fiscal Year     Booked           Lost             Total Potential
                                                   Revenue                 AAA World           17                  56                  299
                                                   Generated               America’s Best      1,000               528                 1,566
                                                   by CVB                  Vacations
 2004            $305,000         $675,000         $1,400,500              Preservation        39                  15                  139
 2005            $1,557,622       $5,193,682       $7,587,252              Magazine
 2006            $1,907,370       $3,194,906       $6,446,968              Southern            15                  13                  116
 2007            $4,135,321       $5,169,391       $9,304,712
                                                                           USA Weekend         13                  131                 469
 2008            $1,241,272       $3,150,960       $4,392,232
                                                                           Total               1,087               743                 2,830*
 2009            $2,694,282       $1,375,658       $4,069,940
 2010            $2,053,690       $1,708,991       $3,762,681              * Total number includes all advertising publications. For a complete list of
                                                                           publications, please contact Bethany Mattocks.
 2011            $616,736         $325,865         $942,601