Metra Economic Consulting
Capability Statement in Trade and Investment
Metra Economic Consulting was established in 2002 to continue the activities of Metra Sofres (by an
MBO from the Taylor Nelson Sofres group).
Metra provides economic development and business consultancy services to both the private sector
and governmental/international agencies.
For Government and international agencies, our services are performed mainly in developing
countries and include:
Economic co-operation projects and events
Industrial development and feasibility studies
Market research and marketing strategy
Trade and investment promotion and policy
Restructuring and privatisation
Metra has a wealth of experience in the field of Trade and Investment studies and the
organisation of events.
Our experience is built upon:
Long-Standing Relationship with the European Commission: EuropeAid Co-operation
Office (and previously DG I and DG VIII), DG Trade, DG Fisheries
Metra has been working for the EC in the Trade and Investment field for more than 20 years. The
main project areas have been trade and investment co-operation events (Fora and Sector
Business Meetings), programming and evaluation missions, guidebooks, technical assistance and
managing and inputting into Framework Contracts.
EC Project Experience
Between 1982-2002 Metra undertook 18 major Trade and Co-operation events in Africa, Asia,
Europe and Latin America. In recent years a number of studies leading to the production of trade
and investment guidebooks have been undertaken under the Asia-Invest Programme and for DG
Trade. A number of missions have been undertaken to establish, monitor and evaluate trade
information projects, especially the European Business Information Centres in Asia. Important
programming projects have been undertaken in several Asian countries and in Southern Africa.
Other Project Experience
Trade and investment studies have been undertaken for other international agencies (e.g. World
Bank, Commonwealth Secretariat, CDE), national agencies and the private sector.
Familiarity with EC Procedures and Organisations
This stems from our long-standing relationship with the DGs mentioned above and from working
on all stages of the project cycle from identification through to final evaluation. Recently we have
been particularly involved with the early stages of the Pro€Invest Programme.
Networking Capability – Europe, ACP and Asia
We have strong experience of assembling appropriate teams to meet the needs of a particular
assignment. In many cases we use a long-established network of companies and as in the case
of a recent project in West Africa (Agro-Ind 2002), a mixture of existing and new companies (in
this case a network of 13 African sub-contractors). Although now separate from the Taylor Nelson
Sofres Group we still retain an operational relationship with their 80 offices world-wide.
Register of Freelance Experts
We are confident that we can present a solid team of experts within a short period of time. Our
own resources are supplemented by an up-to-date register of more than 550 experts in all sectors
of which around 80 are specifically in the trade and investment field. Metra also has strong
experience of sourcing new experts to add to their list based upon our many years as a
Framework Contractor for the EC.
Impact Assessment Studies on Agreements with the EU:
Metra has recently carried out assignments involving detailed impact assessments of:
o A new Fisheries Agreement between Guinea and the EU (ex-post,
cost-benefit, and ex-ante regarding proposed new provisions)
o EPA’s between the EU and three ACP countries, in separate studies
for the PMU on capacity building in support of preparation of EPA’s
(Swaziland 2003-4, Guinea 2004, Saõ Tomé & Principe 2004)
Metra has a long and broad experience of managing trade related projects in the Caribbean,
Africa and other developing countries;
Metra can draw on this world-wide experience in terms of the organisation of trade and
markets for individual products to apply the acquired knowledge to the current project;
Through its work on the development of EU trade and investment programmes in Africa and
Asia Metra has a wide knowledge of EU trade policy;
Much of Metra’s work involves EU-ACP partnership matching at the private company level so
we have a good knowledge of the export opportunities for ACP countries and the
requirements (both company and regulatory) of EU markets;
Metra and its experts have strong experience of WTO issues and the development of EU-
ACP trade policy through Lomé and on into Cotonou;
In our work for the EC on preparing a manual for non-tariff barriers and in preparing trade and
investment guides we have a good understanding of barriers to trade and investment (both
official and not);
Good experience in planning, organising, and implementing workshops/seminars to inform
ACP countries on regulations and practice in trading with the EU;
Metra can provide strong back-up support on technical areas of trade policy/organisation and
on European market knowledge for specific products;
Recent major EU-Africa trade and investment matching projects have provided Metra with an
up-to-date knowledge on the EU and third countries markets and opportunities in the tourism
and agro-industry sectors which are of considerable importance in Trinidad and Tobago.