Investor Relations Strategies

							      Ch 13: Investor Relations
WEB CHECK – where would you learn
 about how to go “online” with a publicly-
 held company’s annual report?
      Ch 13: Investor Relations
GROWING INTEREST IN IR
MAINTAINING INVESTOR CONFIDENCE
Characteristics of a Corp. Communications Strategy
Specific Objectives for Practitioners
PROVIDING PUBLIC INFORMATION
SEC Regulations                 Sarbanes-Oxley Act
Stock Exchange Policies The Disclosure Issue
CRISIS ISSUES IN FINANCIAL RELATIONS
The Tender Offer          The Proxy Fight
FINANCIAL RELATIONS PROFESSIONALS
AUDIENCES FOR FINANCIAL RELATIONS
Individual Stockholders    Financial Analysts   Financial Press
COMM. STRATEGIES IN FINANCIAL RELATIONS
Annual Meetings and Annual Reports
CASE STUDY SUMMARY – KEY TERMS
(PAY ATTENTION TO THESE!)
       Ch 13: Investor Relations

GROWING INTEREST IN IR
   What did ENRON do?
   Who helped?
   What was the fallout?
       Ch 13: Investor Relations

MAINTAINING INVESTOR
RELATIONS CONFIDENCE
   Create and Maintain Confidence
   Build Positive Relationships
     Ch 13: Investor Relations

MAINTAINING INVESTOR
RELATIONS CONFIDENCE
 Create and Maintain Confidence

 Build Positive Relationships

Characteristics: Consistency, Credibility
  and Clarity
About a Dozen Specific Objectives….
      Ch 13: Investor Relations

PROVIDING PUBLIC INFORMATION
  SEC Regulations
 Sarbanes-Oxley Act

 Stock Exchange Policies

 Disclosure – Timely Disclosure

(let’s peek at PR Newswire
   and Business Wire)
       Ch 13: Investor Relations

    INVESTOR RELATIONS
    CRISIS ISSUES
   Tender offer (someone explain…)
   Proxy battle (someone explain…)
 Ch 13: Investor Relations
GREAT KNOWLEDGE – GREAT PAY
 Broad financial background
 Marketing communications skills
 Ability to handle the pressure
    Ch 13: Investor Relations

KEY AUDIENCES:
   Individual stockholders
    (Kerezy story – UAW/TRW)
   Financial analysts
    (investment conferences,
    conference calls)
   Financial press
      Ch 13: Investor Relations

FINANCIAL PUBLIC RELATIONS
  COMMUNICATIONS STRATEGIES
 Annual Meeting

 Annual Reports (physical and electronic)
   Ch 13: Investor Relations

WORLDCOM SCANDAL……