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Spoonfed Media Pack - MEDIA PACK

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Spoonfed Media Pack - MEDIA PACK Powered By Docstoc
					MEDIA PACK
CONTENTS


 Page 3 - Introduction to Spoonfed
 Page 4 - Why is Spoonfed so popular?
 Page 5 - The Spoonfed audience
 Page 6 - The buzz
 Page 7 - Testimonials and Awards
 Page 8 - Advertising benefits
 Page 9 - Advertising opportunities
 Page 10 - Spoonfed newsletter
 Page 11 - Integration with content
 Page 12 - Integration with maps and events
 Page 13 - Integration with mobile
 Page 14 - Custom Spoonfed microsites
 Page 15 - Contact




  Spoonfed - the ultimate guide to London Events
THERE ARE THOUSANDS OF
EVENTS EACH WEEK IN LONDON
AND THEY ARE AS VARIED AND
UNIQUE AS THE CITY'S
RESIDENTS AND VISITORS.


Spoonfed helps you sort
through thousands of events
quickly and easily.

Spoonfed is the ultimate
web and mobile
entertainment guide for
London.

•Revolutionary web and mobile
guide to London entertainment.


•“Anytime” and “anywhere” way
to connect with great events
quickly and easily.


•Really cool technology that
provides event information to
people in a way that actually
makes sense!
                                 3
WHY IS SPOONFED SO POPULAR                         ?
The online world is a meritocracy; consumers have more choice in what media to
consume and are more fickle than ever.

     Why are new users flocking to us in droves? (25% monthly growth)
     Why are returning visitors coming back each day? (20% monthly growth)




  HIGH QUALITY EDITORIAL FOR A YOUNG URBANITE
  AUDIENCE

  SIGNIFICANTLY MORE QUALITY CONTENT THAN
  COMPETITOR SITES

  FASTER, DEEPER SEARCHES TO HELP USERS FIND
  EXACTLY WHAT THEY WANT, WHEN THEY WANT IT

  EASY ACCESS TO EVENTS ANYTIME, ANYWHERE
  THROUGH A LOCATION BASED IPHONE APPLICATION

  RELEVANT, VALUED, QUALITY ADVERTISING
  MESSAGES AND PROMOTIONS




                                                                          4
INTRODUCING…
THE SPOONFED AUDIENCE



                                48% female   52% male
TOP 5 SEARCH TERMS                           18-35 years
      Things to do in London                 95% under 35
      London photography Exhibitions         80% under 28
      Soho London                            Spoonfed users are
      Fashion exhibitions London             young, urbanite
      Dubstep London                         consumers who know
                                             what they‟re looking for.




SPOONFED STATS

 SPOONFED USER STATISTICS
 250,000 UNIQUE USERS PER MONTH
 800,000 PAGE VIEWS PER MONTH
 30,000 EVENTS PER MONTH
 20% MONTHLY GROWTH SINCE SUMMER 2009

 TIME ON SITE
 REGISTERED USERS SPEND 9 MIN ON THE SITE
 VIEW 10 PAGES PER VISIT

 USERS ON AVERAGE
 VIEW 2.5 PAGES PER VISIT OVER 1.5 MINUTES
 10,000 USERS – SUBSCRIBED TO THE NEWSLETTER

 Accurate as of 17-March 2010                                            5
THE BUZZ
  We‟re bringing great events content to users where they want to see it – be
  that on Spoonfed, Twitter, Facebook or on their phone. It‟s creating quite
  a buzz online! Look at what users are saying about us.




“
                 Frankly Spoonfed is the best   250
                 listing site out there.                                                                   Blog
                                                200                                                        mentions
                                                                                                           in the last
                                                150                                                        30 days
Ambitious and far-reaching, Spoonfed don't
just list events, they have a commitment to     100
finding out what is newest and most exciting.                                                              Twitter
                                                 50
                                                                                                           mentions




                                 ”
                                                                                                           in the last
Amazing design. Tick. Great                      0
                                                                                                           7 days
content and reviews. Tick. Stand                         View London Visit London         Spoonfed
out from other listings sites. Tick.                  Blog mentions between 5-Oct and 4-Nov 2009; Twitter mentions
                                                      between 29-Oct and 4-Nov 2009




SPOONFED IN THE PRESS
                                                       “The blueprint for finding fun throughout
 “It looks like the guys at Spoonfed have
                                                       the country. Look out Time Out –
 stolen a march on Time Out and other
                                                       Spoonfed's taken city listings mobile” –
 event guides” – Tech Crunch EU
                                                       Stuff.tv




                                                                                                             6
TESTIMONIALS AND AWARDS

 W INNERS
 LONDON BUSINESS AWARDS - BEST USE OF TECHNOLOGY

 SXSW PANEL PICKER - MANAGING YOUR CONTENT
 MANAGEMENT SYSTEM

 COURVOISIER FUTURE 500



 R AV E R E V I E W S

“The campaign on Spoonfed was a great way      “Spoonfed is a superb digital/social
to get in front of thousands of young people   media channel.
in London. We were guaranteed that people
who saw our banners would be engaged and       The campaign aim? To appeal to cool,
interested in our event.”                      affluent consumers aged 28-35.
                                               Spoonfed ticked every box and more,
Michelle Nicolaou - General Manager            and we are looking forward to working
Area/Fire/Lightbox                             with them again in 2010.”

Spoonfed is an fantastic way to reach and      Bryony Jackson – Senior Account
interact with the youth audience in London.    Manager
                                               Focus PR
Daniel Pursey – MD
Mobius Industries




                                                                                      7
ADVERTISING BENEFITS

We haven‟t built Spoonfed with just users in mind. We
recognise just how difficult a job marketers and agencies
have in delivering greater returns in evermore challenging
circumstances.

The top 10 reasons marketers love working with Spoonfed:

1.    SAVE MONEY with effective targeting to maximise ROI and minimise wastage


2.    BEAT THE COMPETITION and be seen first in popular web searches where
      Spoonfed already ranks


3.    INFLUENCE AND INTERACT with your target market precisely when they
      are making buying decisions


4.    BE CUTTING EDGE by using the most effective digital marketing channels


5.    CATALYSE BRAND APPEAL in a „cool and „current‟ digital media environment


6.    DEVELOP BRAND LOYALTY by making your message available to your
      customers where they are online


7.    MAXIMISE MARKETING POTENTIAL with social media and online buzz


8.    REACH MORE CUSTOMERS; one of the biggest events sites in London before
      our 1st birthday and growing 20% monthly


9.     ENGAGE YOUR CUSTOMERS through competitions, conversation and creative
      campaign delivery – plus benefit from Spoonfed‟s social media reach


10.   BRAND IMAGE IS NOT COMPROMISED; your brand appears alongside
      editorial content, not user generated content

                                                                                 8
ADVERTISING OPPORTUNITIES
 Integrated banner advertising is available on almost every
 page and channel on the site. Take your pick from search
 listings, events and articles, or genre and area channels such
 as live music, free events or central London.




                                                                  9
SPOONFED NEWSLETTER

                                        Newsletter


A free weekly ezine with 15,000
subscribed users featuring the
best events in London.

A fantastic targeted method of
hitting your audience on a weekly
basis while they are deciding what to
do and where to go in the week.




{  Your message in
   15,000 inboxes!
                                {


                                              10
INTEGRATION WITH CONTENT

                  range of bespoke
Spoonfed offers a wide
integrated campaign solutions alongside
high quality editorial content.




SPONSORED CONTENT
•   Interviews
•   Best of/top 10 lists
•   London guides
•   Previews and reviews
•   Competitions and reader deals


SPONSORED MICROSITES
•   Own the holidays
•   Take over a genre
•   Connect with a target audience


ADVERTORIAL
Work with the Spoonfed editorial
team to create branded content in
the editorial tone readers know
and love.




    Spoonfed‟s editorial content receives dozens of retweets,
    Facebook mentions, and on-site comments – it‟s the perfect
    way to spark conversation.
                                                           11
INTEGRATION WITH MAPS AND EVENTS

MAP INTEGRATION

This can take the form of
integrated venue or retail
locations appearing on the map.




                                                   TICKET INTEGRATION

                                                   Ensure your ticket links
                                                   appear alongside key events.



  LOCATION, LOCATION, LOCATION
  We made it easy for users to find great events with integrated maps throughout
  the site… now make it easy for consumers to find you!

  Spoonfed map sponsorship represents a dynamic       marketing
  opportunity where each shop, restaurant, pub, theatre, club, café or venue
  can be plotted on the map alongside the events users are searching for.   12
INTEGRATION WITH MOBILE
The Spoonfed Event Radar for iPhones is the
ultimate mobile entertainment guide for
London, helping users answer the question: “what‟s
going on around me now?”


 EVENT RADAR INTEGRATION
                                       The Spoonfed
 Connect with consumers                 Event Radar
 anytime and anywhere as
 they access over 30,000 events
 on the go!




 AUGMENTED REALITY (AR) APPLICATION
  Augmented Reality applications are at the
  cutting edge of mobile media. Spoonfed are set
  to release a version of the Event Radar
  featuring this exciting new technology on
  iPhone 3GS and Google Android handsets.


  BECOME A NAMED SPONSOR OF THE
  SPOONFED AR CITY GUIDE

  Sponsors benefit from completely
  integrated advertising, tracking and
  analytics, and integrated data capture
  such as polls, emails, phone numbers
  and questionnaires.
                                                      13
CUSTOM SPOONFED MICROSITES




A minisite on Spoonfed will provide brands with a custom
URL (i.e. spoonfed.co.uk/brandname) to host all of the relevant content,
social media integration, map functionality, editorial, events and data
collection – while making it easily accessible for all Spoonfed users
through MPUs and banners on the rest of the site.

   • BACKGROUND TAKEOVER OF MINI SITE
   • INTEGRATED SOCIAL MEDIA FUNCTIONALITY
   • REGULARLY UPDATED, HIGH QUALITY EDITORIAL CONTENT
   • INTEGRATED DATA CAPTURE
   •WE‟RE FLEXIBLE… HIT US WITH YOUR MOST CREATIVE IDEAS!                  14
CONTACT


 Spoonfed Media
 Dalby House
 398 City Road
 EC1V 2QA




 Meaghan Fitzgerald
 Sales & Marketing
 Email: meaghan@spoonfed.co.uk
 Phone: 020 7195 2258




                                 15

				
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