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							                                             Assignments

                                      PGPMM-2010-12 Batch

           Subject- Paper-4- Creative Functions of Advertising Across Media


    1. Assignments should not be less than 750 words and more than 1000 words
    2. Any 1 of the following.


1. How do you come up with new ideas to create ‘out of box’ advertising campaign? Explain the
process.
Give two examples of such campaigns and explain why those are pathbreaking campaigns.

2. What is the relation between advertising and marketing? What are the roles advertising play in brand
building process?

3. Give one example of ‘copy led’ and ‘art led’advertisng.
Explain the relation between art and copy and how it is well integrated to create a complete
communication. Give an example to establish your point of view.