Previously unknown Ningbo China TV Device is now in the domestic appliance industry can be said to fame. Recently, the company quickly made her famous in Hefei. 9 4, Meiling Meiling Group, the controlling shareholder of 100% of listed state-owned property open bidding will be held in Hefei, property rights trading center, as a listed company Meiling have determined to win, wants to bid for access to " Meiling "trademark and" Meiling "firm the exclusive right. However, it is wishful thinking come true. Colorful appliances in Ningbo blaze swept past the final price to 111 million Meiling Group successfully bid for 100% state-owned property. "This is the Ningbo company staged a 'She Tunxiang' drama, a brand of Ningbo missing a positive strike home appliance industry." Appliance Industry Association of Ningbo City, the source said. It is understood that, through the relevant procedures, CLS Electrical Meiling Group will become the new owner. Intent Raise brand awareness by Meiling For many people, the CLS Electrical unknown. This enterprise is located in Yinzhou District, Gulin turnip water port industrial zone, established in 2002 to produce Refrigerator , Washing machines was mainly the brand is "family wealth" and "Peony", has over 1,000 employees. Information, Colorful registered capital of 15 million yuan in Ningbo, an annual turnover of 50 million to 100 million yuan, at present, the company has formed annual production of 1.6 million units refrigerators and washing machines 400 000 units of capacity. According to report, this year, Ningbo CLS Electrical Successful candidates " Bringing home appliances "Project, winning 15 models of refrigerators. "'Appliances to the countryside' so that our washing machines, refrigerators and other products in short supply, in order to improve productivity, our Investment Center two years ago in the coastal new production base, a project was put into operation, the second phase has been completed and commissioned this year." Yesterday, far away in Germany, Colorful appliances, general manager of Menghong Gang in a telephone interview that the company achieved the OEM and own brand "wheeled," but far less brand awareness Meiling, Meiling Group, the acquisition by 100% state-owned property, will Meiling brand's fold, can rapidly increase the visibility of CLS. Bid Changhong Frustrate the intent of the overall acquisition It is understood that the acquisition of state-owned electric CLS shares, the original owner for the Hefei Xingtai Holding Group. Last year, the group 100% of the Meiling Group, the first listed state-owned property rights transfers, the U.S. private equity fund CNAG caused great interest. The Fund has reached an initial agreement with the parties concerned in Hefei, said Meiling company assets in the reorganization, the company intends to Meiling into the U.S. stock market, making it the second Jihai Later, in the U.S. listed Chinese household electrical appliance enterprises. But the accident is due to global Financial Impact of the crisis, the project is blocked. In July this year, Hefei Xingtai Holding Group has issued a public notice, public transfer Meiling Group's state-owned property. The basis of this transfer notice transfer of the underlying principal assets include long-term investment and intangible assets, including long-term investment is the Hefei Meiling Appliances Industry and Trade Co., Ltd., the British Kate Meiling Appliance (Hefei) Co., Ltd, Hefei Electric Co., the British Kate companies, seven companies 100% owned equity, and Hefei Meiling Packing Products Co., Ltd. 51.74% state-owned shares. And Meiling Group refers to intangible assets, "Meiling" trademark and "Meiling" firm the exclusive right. It is reported that, "Meiling" trademark registered a total of 28 types of goods, Meiling Group has a section 11 to all registered outside class, "Meiling" trademark, and has 11 categories, in addition to refrigerators, freezers Air conditioning Outside "Meiling" trademark right to free use of 24 years. I am an expert from China Bags Wholesale, usually analyzes all kind of industries situation, such as aroma diffuser electric , fragrance oil warmer.