The De Beers Fund and Education in South Africa Investing in the by sdsdfqw21

VIEWS: 90 PAGES: 22

									A real and lasting
     contribution

       The De Beers Fund and Education in South Africa
                    Investing in the Future Awards 2010
      Category – Investing in the Future Education Award
                                                     2

Contents
Overview                                        3
From the earliest days                          4
The De Beers Fund                               6
From bricks to mortar – The De Beers Fund       8
and education
   Infrastructure
   Maths and Science
   Employees: Going to school – on a Saturday
   Bursaries
   Gender
   Lifeskills
Monitoring and evaluation                       22
                                                                                                3

    Overview
Title of company:                                      Postal address:
	De	Beers	Consolidated	Mines                           	                 The	De	Beers	Fund
                                                       	                 P.O.	Box	61593
Sector: Resource Industries	–	Mining                   	                 Marshalltown
                                                       	                 Gauteng
                                                       	                 2107
Company contact:	
Paul	Pereira,	Executive:	Public	Affairs	
at	Tshikululu	Social	Investments
                                                       Physical location:
                                                       	                 6th	Floor
Size of the organisation:	                             	                 28	Harrison	Street
Number	of	employees:	2	000	(DBCM)
                                                       	                 Marshalltown
                                                       	                 Johannesburg
Turnover and Net Profit After Tax spend:               	                 2001
De	Beers	Consolidated	Mines	reported	a	R363	million	   	
LOSS	for	the	2009	to	2010	financial	year	
CSI spend	for	this	period	continued	at	R50	million	    Telephone:		      011	377	7358
(including	but	not	confined	to	the	De	Beers	Fund)      Facsimile:		      011	834	1456
                                                       Mobile:		         078	823	1025
Social Investment                                      Email:		          ppereira@tsi.org.za
De	Beers	Fund	spend	since	1998:	R367,4	million         Web:	             www.debeersgroup.com
De	Beers	Fund	spend	since	1998	(education	only):	
R143,2	million	(39%)
                                                                                                                                                     4

      From the earliest days

From	its	earliest	days,	De	Beers	Consolidated	Mines	(DBCM)	has	                                   Later,	De	Beers	chairman	Sir	Ernest	
supported	worthy	causes	in	the	community,	with	particular	                                        Oppenheimer	would	follow	in	this	tradition,	
emphasis	on	education.	In	so	doing,	the	company	has	lit	the	path	                                 earning	the	comment	from	the	authors	of	
for	others,	and	stands	as	South	Africa’s	longest-standing	corporate	                              SA	Inc	that	“he	could	be	generous;	he	spent	
social	investor.	                                                                                 millions	of	rand	on	good	works”.	

As	early	as	1890,	it	was	reported	to	shareholders	that	“there	were	few	   Records	of	the	participation	by	De	Beers	in	the	formal	process	of	
institutions	to	which	the	company	had	not	contributed	in	one	form	        managed	community	donations	can	be	traced	back	to	the	1950s.	
or	another”.	In	1891,	the	acting	chairman,	Barney	Barnato,	noted	that	    According	to	Hocking,	in	1962,	De	Beers	was	recorded	as	having	
there	had	been	donations	totalling	£9	600	during	the	year.	A	few	         made	donations	of	R140	000.	Four	years	later,	this	had	increased	to	
years	later,	the	figure	was	£19	000	–	or	R2.5m	($360	000)	in	today’s	     over	R400	000,	half	of	which	was	allocated	to	education.
money.	For	a	fledgling	(although	highly	successful)	company	in	a	
colonial	backwoods,	this	was	a	significant	expression	of	goodwill.        In	1974,	contributions	were	increased	by	60%	in	order	to	initiate	
                                                                          more	substantial	projects	in	fields	like	education	and	social	services.	
                    The	issue	was	clearly	a	controversial	one	among	      In	coming	to	this	decision,	it	was	the	view	of	corporate	leadership	
                    De	Beers’	investors	because,	some	years	later,	       that	in	expanding	its	operations	the	Fund	should	concentrate	on	the	
                    company	founder	Cecil	John	Rhodes	felt	called	        development	needs	of	black	communities	in	urban	and	rural	areas,	
                    upon	to	state:	“I	am	sure	that	the	amount	which	      with	special	emphasis	on	education	and	improved	standards	of	
                    has	been	given	by	De	Beers	either	to	aid	local	or	    living.
                    public	charities	or	to	assist	in	the	extension	and	
                    development	of	our	country	has	not	diminished	        In	1982,	De	Beers	reported	that	its	expenditure	on	education,	welfare	
the	dividends	by	even	half	a	penny	per	share	and	yet	we	have	been	        and	community	development	projects	in	the	wider	public	(i.e.	not	
enabled	to	help	many	deserving	objectives	and	have	accomplished	          directly	for	the	benefit	of	employees	at	its	operations)	was	equivalent	
a	great	deal	in	the	development	of	the	North	which	would	have	            to	over	2%	of	dividends	paid.
been	impossible	without	the	funds	which	De	Beers	supplied.”
                                                                                                                                                             5

      From the earliest days continued

In	1988,	to	mark	the	company’s	centenary,	special	donations	totalling	
R7.5	million	were	made	to	selected	institutions.	At	the	University	
of	Fort	Hare	(South	Africa’s	premier	Black	university,	which	counted	
most	of	the	political	leadership	of	southern	Africa	as	its	alumni),				
De	Beers	funded	the	Centenary	Gallery	to	house	a	major	collection	
of	African	art.	

At	the	University	of	Stellenbosch,	the	support	went	to	the	
establishment	of	the	country’s	first-ever	chair	in	human	rights,	while	
at	the	University	of	Cape	Town,	De	Beers	brought	into	being	the	
Centre	for	African	Studies.	In	Kimberley,	major	funding	was	allocated	
for	a	schools	library	project	involving	over	200	schools,	impacting	on	
pupils	of	all	races.	At	Oriel	College,	Oxford	–	Rhodes’	college	–	three-
year	De	Beers	scholarships	were	awarded	to	a	series	of	outstanding	
black	South	African	graduates	over	a	period	of	some	10	years.

Back	in	1954,	Sir	Ernest	Oppenheimer	noted	that	“…the	purpose	of	
the	company	is	to	make	profits	for	its	shareholders,	but	to	do	so	in	a	
way	that	makes	a	real	and	lasting	contribution	to	the	countries	and	
communities	in	which	it	operates…”	

This	philosophy	shapes	De	Beers’	approach	to	its	corporate	social	
investment	work	to	this	day.
                                                                           National Heritage and Cultural Studies Centre archives, University of Fort Hare
                                                                                                                                                     6
      The De Beers Fund

Today,	social	investment	relationships	must	be	governed	by	sound	          As	a	rule	of	thumb,	the	Fund	aims	to	invest	70%	of	funding	in	direct	
business	criteria,	planning	and	shared	interest,	and	propelled	by	         company-related	development	work	and	30%	in	other	national/
results	rather	than	merely	intentions.	This	is	the	focus	of	De	Beers’	     best-practice	projects,	building	relationships	with	the	communities	
corporate	social	investment	(CSI)	work,	encapsulated	within	the	           in	which	De	Beers	operates,	as	well	as	with	important	stakeholders	
concept	of	‘investment’	-	investment	in	people,	in	the	communities	        such	as	government,	civil	society	and	beneficiary	communities.	
in	which	it	operates,	and	in	a	country	confident	in	her	liberty.	
                                                                           The	Fund	does	not	confine	its	partnerships	with	community-based	
The De Beers Fund focuses on hometown mining                               organisations	to	that	of	funding,	but	intervenes	critically	with	
communities for two primary reasons:                                       beneficiaries	in	the	provision	of	managerial	expertise,	engineering	
                                                                           oversight,	technical	assistance,	and	the	like.	
-	 To	build	infrastructure	that	benefits	those	close	to	mines;	and
-	 To	inject	resources	into	rural	areas	that	are	typically	under-funded	   Acutely	sensitive	to	the	differences	between	the	work	of	CSI	and	the	
   from	a	developmental	perspective.                                       imperatives	of	marketing,	the	Fund	does	not	confuse	the	two.	It	does	
                                                                           not	view	CSI	as	frivolous	activity.	Doing	so	would	undermine	the	
                                                                           sincerity	and	integrity	of	this	important	work.	Rather,	the	De	Beers	
                                                                           Fund	regards	social	investment	as	most	effective	when	undertaken	
                                                                           as	a	core	component	of	the	company’s	business	rationale,	and	
                                                                           tackles	it	with	regard	to	its	complexities	and	with	nuance.	

                                                                           The	De	Beers	Fund	is	directed	by	a	carefully-considered	strategy	
                                                                           so	that	the	Fund	fulfils	its	mandate	to	build	and	strengthen	
                                                                           communities	for	long-term	sustainability,	and	therefore,	non-reliance	
                                                                           on	De	Beers.	

                                                                           This	strategy,	regularly	reviewed	by	the	Fund’s	Trustees	with	research	
                                                                           and	input	provided	by	its	management	agency,	Tshikululu	Social	
                                                                           Investments,	ensures	that	projects	are	selected	with	due	analysis	of	
                                                                           their	relevance,	measurable	impact	and	risk	profiles.	
                                                                        7

       The De Beers Fund continued

The following principles are embedded in the De Beers
Fund strategy, and are considered with every application for
funding:

−	   Fostering	sustainability;
−	   Partnerships	and	relationships;
−	   Community	engagement;
−	   Community	ownership	of	projects;
−	   Capacity	building;
−	   Proactive	social	investment	planning	and	implementation;	and
−	   Monitoring	and	evaluating	impact.

Once	funding	is	granted	by	trustees,	partnership	with	education	
projects	does	not	begin	and	end	with	a	cheque	hand-over.	Instead,	
the	De	Beers	Fund	conducts	training	for	NGOs	where	necessary,	
ensuring	sound	governance	and	management	and	therefore	
improving	their	suitability	for	additional	funding,	and	arranges	
collaboration	between	the	Department	of	Education	and	projects	
where	relevant.	De	Beers’	various	operations	are	directly	involved	
with	the	Fund,	assisting	to	identify	suitable	education	projects	and	
sometimes	providing	secure	housing	for	their	equipment.
                                                                                                                                                   8

     From bricks to mortarboard – The De Beers Fund and education

That	the	De	Beers	Fund	has	investment	in	education	as	its	largest	
single	focus	(39%	of	spend)	should	come	as	little	surprise.	Rather,	it	is	
the	ways	in	which	the	Fund	has	approached	these	investments	that	
is	interesting.	The	holistic	approach	to	investment	in	education	is	one	
that	sees	partnerships	across	the	educational	spectrum,	from	early	
childhood	development,	to	teacher	capacity	building,	to	lifeskills	
training	for	youngsters,	to	focussed	maths	teaching	interventions,	to	
tertiary	bursary	provision,	to	the	management	and	supply	of	school	
infrastructure.		

While the Fund, in its present and past forms, has been
heavily involved in particularly rural educational initiatives
since the 1960s, the nature of this work has latterly involved:

   H
−	 	 igh	levels	of	engineering,	technical	and	managerial	involvement	
   in	infrastructural	development	by	De	Beers	Fund	staff;
   R
−	 	 oll-out	programmes	bringing	economy	of	scale	benefits	
   to	community	education	development	in	areas	of	De	Beers	
   operations;	and
   L
−	 	 everaged	financial	and	other	support	with	government,	in	effect	
   ‘doubling	up’	the	work	being	done	by	De	Beers.

The	following	project	examples	reflect	some	of	the	range	partnered	
by	the	De	Beers	Fund,	and	provide	a	glimpse	of	the	real	heroes	-	the	
people	and	projects	that	are	making	a	difference.	
                                                                             Mamosala High School, Limpopo province, with new buildings supplied
                                                                             through the De Beers Limpopo Rural Schools Programme.
                                                                                            9

Infrastructure

                 A	solid	classroom,	enabling	focused	learning,	is	one	of	the	pillars	
                 of	a	good	educational	foundation.	The	De	Beers	Fund	invests	a	
                 substantial	proportion	of	its	spend	into	capital	projects,	building	and	
                 upgrading	facilities.		This	is	real,	living	corporate	social	investment	
                 –	providing	real	solutions	that	meet	the	real	needs	of	communities,	
                 particularly	those	in	De	Beers	labour	sending	areas.

                 The De Beers Rural Schools Programme	is	an	innovative	
                 matched-funding	partnership	between	the	De	Beers	Fund	and	the	
                 Department	of	Education	in	the	upgrading	of	facilities	at	selected	
                 schools	in	mining	labour	sending	areas	in	Limpopo	Province.	The	
                 programme	is	a	continuation	and	refinement	of	the	company’s	
                 long-term	investment	in	rural	school	development,	which	began	as	
                 a	formal	programme	in	1974.

                 The	mostly	rural	Limpopo	Province,	home	to	De	Beers	operations	at	
                 Venetia	Mine,	has	South	Africa’s	lowest	per	capita	income	and	suffers	
                 from	high	rates	of	unemployment,	illiteracy	and	associated	societal	
                 ills.	De	Beers	has	therefore	approached	its	CSI	activity	in	Limpopo	to	
                 having	particular	emphasis	on	education.	

                 Construction	of	educational	facilities	at	the	schools	selected	enjoys	
                 current	commitments	(including	co-funding	from	the	Department	of	
                 Education)	for	the	building	of	29	classrooms,	92	toilets	and	16	water	
                 tanks,	and	the	erection	of	1	800m	of	fencing.	
                                                                                                                                                  10

     Infrastructure continued

The	De	Beers	Fund	has	also	built	new	hostel	facilities	at	Ratanang          carpentry,	leatherwork	and	tailoring.	It	closed	its	doors	in	1963	
Special School	in	Bochum.	This	special	school	for	learners	with	            under	apartheid	pressure,	and	lay	in	disrepair	for	three	decades.
intellectual	disabilities	accommodated	over	300	learners,	most	of	
whom	are	boarders.	A	selected	Resources	school	for	the	province,	           With	democracy	in	place	in	1995,	Tiger	Kloof	rose	again,	with	
Ratanang	learners	are	winners.	The	school	is	very	involved	in	sports,	      the	efforts	of	past	pupils,	local	businessmen,	government	and	
and	learners	compete	nationally	and	at	international	level.	Skills	–	       various	funders	including	the	De	Beers	Fund.	The	campus	has	
including	flower	arrangement,	knitting,	weaving,	fabric	painting	and	       been	restored	to	its	former	immaculate	condition.	Most	recently,	
carpentry	–	are	taught,	which	has	enabled	several	learners	to	find	         the	Fund	contributed	to	the	building	of	a	maths	and	IT	centre	for	
modest	employment	after	leaving	school.	                                    the	school.

The	Groenwater	community	in	the	Northern	Cape	is	a	major	labour	
sending	area	for	De	Beers’	Finsch	Mine,	which	is	located	some	50km	
away.	Groenwater	is	a	vulnerable	community,	and	the	involvement	
of	De	Beers	in	the	community	will	create	massive	opportunities	
for	a	sustainable	development	platform.	Accordingly,	the	De	Beers	
Fund	is	working	with	Refentse Primary School	in	Groenwater,	in	
a	capital	project	to	build	four	new	classrooms	and	administration	
facilities.	This	school	has	passionate	leaders,	an	ethos	that	extends	to	
its	learners.

Finsch	Mine	is	also	associated	with	Tiger Kloof Educational
Institution,	which	has	been	rebuilt	and	relaunched	as	an	island	
of	education	excellent	for	disadvantaged	children	in	North	West	
province.	It	is	situated	close	to	Taung,	a	Finsch	Mine	labour-sending	
community.	Founded	in	1904,	Tiger	Kloof	provided	academic	
and	vocational	training	until	the	1960s,	variously	as	a	boarding	
establishment,	academic	high	school,	bible	school	for	the	training	
                                                                                            Learners at the Tiger Kloof Educational Institution
of	ministers,	and	an	industrial	school	for	domestic	science,	masonry,	
                                                                        11

     Early childhood development


Giving	young	disadvantaged	children	a	solid	grounding	makes	a	
profound	impact	on	their	development	and	learning	in	later	life.	The	
De	Beers	Fund	fully	supports	the	training	of	ECD	practitioners.

Custoda	has	been	providing	ECD	and	community	development	
training	for	14	years	in	the	Northern	Cape	and	North	West	provinces.	
Affiliated	to	the	Ntataise	Trust,	funds	and	provides	ECD	training	at	
all	levels,	as	well	as	life	skills	and	community	development.	Also	
based	in	the	Northern	Cape,	the	Namaqualand Association
for Preschool Education	(NAPE)	was	born	out	of	a	‘Kindersorg	
Kommitee’	that	was	a	funding	conduit	for	World	Vision	South	Africa.	
Starting	out	with	18	affiliated	pre-schools,	it	now	services	44	ECD	
centres.	
                                                                         12

       Maths and science

Raising	the	quality	and	standard	of	maths	and	science	education	
across	the	country	is	a	focal	point	for	the	De	Beers	Fund.	With	
its	obvious	affinity	with	technology,	the	Fund	recognises	the	
importance	of	partnering	with	and	driving	initiatives	in	these	
sciences	–	often	in	innovative	ways.

Bochum’s	Bokamoso Science and Technology Education Centre
(Bostec)	is	one	of	the	only	science	and	technology	laboratory	
classrooms	in	the	district,	and	is	made	available	to	18	neighbouring	
high	schools.	When	the	centre	was	established	in	1995,	only	two	
secondary	schools	in	the	area	offered	maths	and	science	as	part	of	
their	curricula.	Today,	almost	all	the	schools	in	the	circuit	do.	

The	Kimberley Maths Programme	has	established	a	maths	‘hub’	
(called	M²	Coffee	Shop),	aiming	to	make	maths	fun	and	applicable	
whilst	simultaneously	providing	a	healthy/stimulating	place	for	
youth	to	spend	their	‘non-school’	hours.	A	range	of	programmes	are	
provided.

Supedi - Supplementary Education Programme	works	with	
the	core	subjects	of	English,	maths	and	science	across	all	grades.	It	
implements	‘maths	manipulatives’	to	equip	children	with	investigative	
maths	skills.	Under	instruction	of	the	Northern	Cape	Department	of	
Education,	Supedi	is	rolling	the	programme	out	to	all	350	primary	
and	intermediate	schools	in	the	province.	The	De	Beers	Fund	partners	
with	the	Supedi	Northern	Cape	Maths	Project	in	10	primary	schools	
in	the	Namaqualand	District.
                                                                          13
     Employees: Going to school – on a Saturday

The De Beers Saturday School Programme	(DBSS)	was	
established	in	1997	to	address	the	issue	of	illiteracy	amongst	
an	identified	group	of	employees	who	lacked	essential	skills.		
Acknowledging	that	some	of	these	employees	would	not	benefit	
from	the	skills	development	programme	because	of	their	age,	it	was	
decided	to	direct	that	intervention	to	their	children	through	DBSS.	

Initially	launched	to	channel	these	children	into	careers	in	science	
and	engineering	at	the	Johannesburg	Corporate	Head	Quarters,	the	
programme	has	expanded	to	include	selected	learners	in	Grades	
10,	11	and	12	from	Soweto	and	surrounding	areas	who	want	to	
improve	their	marks	in	science	and	mathematics;	thus	improving	
their	chances	for	acceptance	in	institutions	of	higher	learning.		As	a	
limited	number	of	places	are	available,	entry	criteria	are	rigid,	both	
for	qualifying	schools	and	learners.

A	local	Employment	Equity	team	project,	DBSS	was	staffed	by	
volunteer-tutors	from	DebTech,	the	technology	arm	of	De	Beers.	
Over	time,	educators	were	engaged	to	bring	professional	expertise	
to	the	programme.		Since	its	inception,	more	than	80	volunteers	–	
both	De	Beers	employees	and	other	individuals	–	have	offered	their	
services	to	the	programme.	This	has	benefited	more	than	1	500	
learners.

In	2009,	90	learners	were	admitted	into	the	programme.		It	is	
envisioned	that	over	the	next	few	years,	the	programme	will	expand	
to	accommodate	approximately	300	learners	per	grade,	10	educators	
and	30	tutors.	
                                                                              14

     Employees: Going to school – on a Saturday continued

Last	year	also	marked	an	exciting	development	for	DBSS	–	the	
cementing	of	a	partnership	with	the	University	of	Johannesburg	
(UJ).		This	has	seen	the	move	of	the	Saturday	School	off	the	De	Beers	
campus,	to	the	University	of	Johannesburg,	Soweto	Campus.	Learners	
now	have	access	to	the	UJ	library,	computer	network	and	lecturers	
and	mentors.	

The	partnership	has	resulted	in	significant	academic	success	for	
participating	scholars.	The	science	stream	achieved	100%	passes	
for	the	first	time	since	its	inception,	with	all	14	learners	qualifying	to	
register	for	degrees	at	universities.

Last	year’s	students	have	thrown	down	a	gauntlet	to	future	DBSS	
learners.		Thanks	to	the	dedication	of	the	teachers,	parents	and	the	
ever-hardworking	volunteers	on	the	Saturday	School	Committee,	
future	learners	will	have	no	problem	matching,	and	indeed	
exceeding,	their	achievement.
                                                                                                                                                       15

      Bursaries

The	De	Beers	Fund	partners	with	a	number	of	sterling	organisations	       The	Link-SA Trust	provides	scholarships	for	academically	talented,	
that,	among	other	mandates,	disburse	education	funding.	The	Fund	         but	financially	disadvantaged,	students	to	study	practical	disciplines	
sees	bursary	support	as	a	crucial	way	of	enabling	young	people	           in	medicine,	engineering,	law	and	commerce.	Bursary	funding	covers	
from	disadvantaged	backgrounds	to	follow	their	dreams	and	                tuition	costs	and,	where	possible,	text	books	and	living	expenses.	The	
study	towards	their	profession	of	choice.	Bursaries	are	not	given	in	     trust	also	runs	a	mentoring	programme	for	its	beneficiaries,	where	
isolation;	the	organisations	with	which	the	De	Beers	Fund	partners	all	   senior	students	and	junior	academics	meet	regularly	with	candidates	
incorporate	mentoring	and	support	into	their	offerings.                   to	provide	advice,	counselling	and	guidance.

African Scholars Fund (ASF)	is	based	in	Cape	Town	and	provides	           Bursary	funding	is	not	limited	to	academic	endeavours. Moving into
bursaries,	guidance	and	mentorship	to	extremely	disadvantaged	            Dance Mophatong	(MIDM)	has	the	goals	of	using	performance,	
high	school	children	who,	despite	difficult	homes	and	inadequate	         creation	and	teaching	of	dance	to	train,	educate,	develop	and	
schooling,	manage	to	achieve	good	results.	It	supports	over	3	000	        empower	youth	and	adults	from	historically	disadvantaged	
learners,	and	the	amount	allows	learners	to	purchase	school	books,	       communities.	This	is	done	through	the	dual	media	of	performance,	
uniforms	and	pays	for	a	year’s	tuition.	The	ASF	stays	in	touch	with	      and	training	and	development.	MIDM	takes	in	between	three	and	
all	learners	on	the	programme	via	newsletters	and,	in	turn,	learners	     five	aspirants	for	further	training	every	year,	as	well	as	including	five	
are	expected	to	write	letters	back,	an	exercise	which	has	been	           junior	dancers	in	the	professional	performance	company.	These	
surprisingly	successful,	despite	English	being	their	second	language.	    dancers	are	graduates	of	the	MIDM	Community	Dance	Training	
                                                                          Course,	and	get	a	monthly	stipend.
The Rural Education Access Programme	(REAP)	helps	to	fill	the	
access	gap	for	disadvantaged	students,	by	providing	a	holistic	plan	      Older	people	gain	in	the	case	of	the	Southern African Wildlife
consisting	of	a	small	financial	access	package,	opportunity	for	a	        College,	where	the	focus	is	on	mature	students	already	working	in	
state	student	loan	and	a	programme	of	support.	REAP	reports	that	         conservation	and	with	years	of	experience,	who	need	to	hone	their	
students	on	the	programme	have	consistently	maintained	a	pass	            skills.	The	De	Beers	Fund	supports	four	bursaries	each	year,	as	well	as	
rate	exceeding	80%	(compared	to	the	national	figure	of	41%).              contributing	towards	the	college’s	core	costs.	Trainees	are	selected	
                                                                          from	De	Beers	operating	areas.
                                                                                16

       Gender

In	spite	of	having	one	of	the	most	progressive	constitutions	in	the	
world,	South	Africa	still	faces	numerous	challenges	with	regard	to	
social	issues,	including	that	of	gender	equality.	In	reality,	there	is	still	
a	gaping	disparity	in	male/female	attitudes	and	behaviours.	For	this	
reason,	women	and	girls	have	been	singled	out	as	a	specific	focus	
sector.	This	is	particularly	pertinent	for	De	Beers,	whose	primary	
product	-	diamonds	-	is	deeply	symbolic	of	love,	trust,	respect	and	
commitment	from	a	man	to	a	woman.

The	organisations	with	which	the	De	Beers	Fund	partners	seek	to	up-
lift;	they	focus	on	gaining	insight,	knowledge	and	understanding	–	in	
both	men	and	women	–	and	empowerment	for	women.	Through	
these	positive	interventions,	De	Beers	is	able	to	make	a	meaningful	
contribution	to	gender	equality	in	the	country.
                                                                          17

       Lifeskills

Partnering	with	youth	initiatives	that	emphasise	life	skills	is	a	
fundamental	focus	area	for	De	Beers.	

Mining	communities	are,	by	their	nature,	heavily	dependent	on	local	
mining	activities.	And	since	mines	have	limited	life	spans,	De	Beers	
is	engaged	in	an	ongoing	challenge	to	create	sustainable,	long-
term	opportunities	to	generate	economic	empowerment	in	the	
communities	surrounding	its	mines,	and	from	whence	it	draws	its	
labour.	Essentially,	in	such	endeavours,	the	focus	shifts	to	the	youth	
–	the	leaders	and	breadwinners	of	the	future.	The	aim	is	to	ensure	
that	all	young	people	have	the	opportunity	of	a	firm	grounding	in	
education	and	life	skills,	in	spite	of	their	circumstances.	

The	De	Beers	Fund	has	partnered	with	a	number	of	extraordinary	
projects	that	instil	skills	and	values	in	youth	through	innovative	
means:	
                                                                                                                                                       18

    Lifeskills continued

The Outward Bound Trust of South Africa (OBSA),	is	a	non-profit	             The Education with Enterprise Trust (EWET), based	in	Harrismith	
educational	organisation	that	exposes	youth	to	safe,	challenging	            with	programmes	in	all	nine	provinces,	aims	to	enable	secondary	
experiences	in	demanding	and	unfamiliar	outdoor	environments.	Its	           school	learners	to	explore	the	career	options	that	self-employment	
goals	are	promoting	personal	development	and	understanding	of	               offers;	to	be	job	creators	as	opposed	to	job	seekers.	
self	and	others	while	inspiring	responsibility,	self-reliance,	teamwork,	
confidence,	compassion	and	community	service.	It	aims	to	impact	             A	collaborative	effort	between	EWET,	various	communities	and	
positively	on	the	lives	of	young	people	who	have	been	marginalised	          education	departments	resulted	in	the	Youth	Enterprise	Society	
and	disadvantaged	by	apartheid,	and	who	now	find	themselves	                 (YES)	programme.	YES	was	launched	as	a	national	programme	in	
trapped	in	cycles	of	poverty,	crime,	violence	and	unemployment.	             1996,	and	now	has	just	under	200	YES	societies	spread	throughout	
                                                                             South	Africa.	The	De	Beers	Fund	provided	support	towards	five	
Skilled	OBSA	instructors	facilitate	structured	outdoor	challenges	that	      new	YES	societies	that	have	been	established	in	Kimberley,	and	the	
offer	experiential	learning	opportunities	to	help	the	participants	          maintenance	of	five	other	YES	societies	operating	in	Kimberley.
develop	life	skills	and	a	determined,	positive	attitude.	These	
adventure-based,	‘learning	by	doing’	activities	inculcate	life	skills	and	   Apart	from	the	YES	programme,	EWET	has	created	a	Partnership	for	
values	such	as	self-esteem,	perseverance,	vision,	work	ethic,	taking	        Development	model	to	strengthen	structures	supporting	the	YES	
responsibility,	health	and	hygiene,	and	respect	for	others.	Leadership	      societies	locally.	EWET	also	offers	business	development	services	that	
and	problem-solving	skills	are	also	developed.	                              provide	support	services	to	emerging	and	existing	entrepreneurs	
                                                                             involved	in	small,	medium	and	micro	enterprises.	A	newer	
De	Beers	funded	a	14-day	programme	for	close	on	100	Grade	11	                programme,	piloted	from	2002	to	2004,	is	Project	Tshepo.	This	is	a	
students	from	disadvantaged	communities	in	the	Sol	Plaatje	District	         skills	development	programme	enabling	people	with	low	disabilities	
(near	Kimberley	in	the	Northern	Cape).	These	students	face	many	             to	function	independent	of	state	grants	and	to	generate	their	own	
social	and	economic	problems.	The	Outward	Bound	course	aims	to	              income.
show	them	that	a	better,	productive	way	of	life	is	not	impossible.	
                                                                         19
   Lifeskills continued
The President’s Award for Youth Empowerment was	founded	in	
South	Africa	in	1983	under	the	banner	of	the	Gold	Shield	Award.	It	
relaunched	as	The	President’s	Award	in	1994.	

The	programme	aims	to	empower	young	people	from	all	walks	
of	life	to	believe	in	themselves,	develop	new	skills,	keep	physically	
fit,	be	of	service	to	others	and	to	challenge	themselves.	It	achieves	
this	by	involving	them	in	a	holistic	self-development	package	
over	a	three-	to	four-year	period.	It	offers	programmes	that	revolve	
around	developing	qualities	of	leadership,	self-worth,	job	skills,	
community	service	and	a	sense	of	adventure.	Thus	far,	over	100	000	
young	people	in	South	Africa	between	the	ages	of	14	and	25	have	
been	actively	engaged	with	this	international	youth	development	
programme	(including	30	000	young	people	in	South	African	
prisons).	It	is	in	operation	at	over	50	correctional	centres,	in	five	
provinces	with	over	300	Correctional	Services	members	actively	
involved	on	a	voluntary	basis.	

The	De	Beers	Fund	partners	the	President’s	Award	in	its	READY	
(Reintegration	and	Diversion	for	Youth)	programme,	which	operates	
in	Department	of	Correctional	Services	facilities,	focusing	on	the	
rehabilitation	and	transformation	of	youth	within	the	Northern	Cape.	
A	Phakama	programme	-	an	early	intervention	approach	focusing	on	
the	particular	needs	of	child	care	centres,	such	as	children’s	homes,	
Boys	and	Girls	Town,	diversion	centres,	and	community	youth	groups	
that	specifically	target	young	people	from	needy	communities	–	was	
also	funded.
                                                                                                                                                   20
    Lifeskills continued

Junior Achievement South Africa (JASA)	was	established	in	                 The	De	Beers	Fund	works	with	JASA	in	support	of	two	Mini-
1979	to	address	the	serious	unemployment	situation	in	the	country,	        Enterprise	Programmes	in	Kimberley	in	the	Northern	Cape.	Junior	
with	particular	reference	to	young	people.	Supported	by	Junior	            Achievement	Wordwide,	founded	in	the	USA	almost	ninety	years	
Achievement	Worldwide,	JASA	is	a	nationwide,	autonomous,	non-              ago,	is	today	one	of	the	largest	business	education	organisations	in	
profit	association,	registered	as	an	educational	trust.	                   the	world,	operating	in	over	100	countries.

JASA	prepares	young	people	for	life	after	school	by	raising	their	
awareness	of	economic	issues,	teaching	them	entrepreneurial	and	
life	skills,	providing	them	with	an	understanding	of	the	business	
world	and	enhancing	their	sense	of	personal	responsibility	through	
practical	business	experience.	Programmes	include	the	Mini-
Enterprise	Programme,	Cambridge	Examinations,	Banks	in	Action,	
International	Marketplace,	Enterprise	Dynamics,	Success	Skills,	Job	
Shadow,	JA	Youth	Council,	an	HIV/Aids	component	and	a	year-long	
mentorship	programme.	Junior	Achievement’s	Mini-Enterprise	
Programme	(MEP)	offers	school-going	learners	in	grades	10-12	
an	opportunity	to	develop	an	understanding	of	enterprise	and	
business,	as	well	as	entrepreneurship	and	to	provide	young	people	
with	insight	into	what	is	required	to	establish	and	manage	a	small	
business.	As	part	of	their	action-learning	approach,	up	to	40	youth	
are	guided	through	the	process	of	establishing	a	company,	running	
it	for	a	set	period	with	the	aim	of	accumulating	a	profit,	and,	winding	
it	up	again.
                                                                                                                                                    21
    Lifeskills continued

Educo Africa focuses	on	youth	development	in	South	Africa	                  is	only	effective	if	it	can	be	implemented	and	supported	once	skills	
through	leadership,	life	skills	and	employability	training	programmes.	     have	been	transferred.	
The	emphasis	is	on	young	people	with	a	specialised	focus	on	youth	
at	risk	or	in	need.	The	organisation	is	an	independent	member	of	the	       The	De	Beers	Fund	also	contributes	to	curriculum	development	and	
Educo	International	Alliance,	which	originated	in	Canada	in	1969	and	       training	for	Educo	Africa	that	takes	place	in	partnership	with	the	
is	now	represented	on	five	continents.	                                     Durban	University	of	Technology,	whose	BTech	degree	in	Child	and	
                                                                            Youth	Development	is	the	only	one	of	its	kind.	
Educo	develops	leadership	and	personal	mastery	through	outdoor	
and	wilderness-based	experiential	learning.	Its	interventions	focus	on	
healing,	empowerment,	training	and	development.	This	is	achieved	             Selected other current partnerships:
through	a	number	of	different	programmatic	interventions	ranging	             −	 Catholic	Institute	of	Education	
from	community	development	for	NGOs	and	CBOs,	juvenile	justice	               −	 Venetia	Gain	Sharing	Initiative	
diversion,	HIV/Aids	programmes	for	infected	and	affected	youth	and	           –	 Cullinan	Gain	Sharing	Initiative
environmental	education	programmes.	Educo	is	well	networked	into	             −	 Edutak	Pre-School	Training	and	Development
various	social	service	departments	and	a	number	of	key	childcare	             −	 De	Beers		English	Olympiad
agencies,	including	the	NACCW	and	Nicro.                                      −	 Headstart	College
                                                                              −	 Molteno	Project	
The	De	Beers	Fund	supports	a	child	and	youth	development	capacity	            −	 Project	Head	Start
building	project	in	the	Northern	Cape	and	North	West	provinces.	This	         −	 READ	Educational	Trust
project	aims	to	build	capacity	in	the	child	and	youth	development	               T
                                                                              −	 	 he	Field	Band	Foundation	(five	bands	of	250	children	each,	
sector	to	implement	and	sustain	developmental	programmes	                        with	strong	lifeskills	and	HIV/Aids	training	attached	to	this	
for	youth	at	risk.	The	project	runs	educational	and	development	                 activity)
courses	for	current	and	future	child	and	youth	care	workers	looking	          −	 Kleinzee	Primary	School
after	at-risk	young	people	in	residential	homes,	places	of	safety	and	        −	 Forest	Town	Foundation
community-based	programmes.		                                                 −	 United	Nations	Children’s	Fund
                                                                              −	 Sephuthi	Senior	Secondary	School
In	order	to	ensure	the	sustainability	of	capacity	built,	Educo	works	         −	 Ebenezer	Training	House	for	Early	Learning
with	carefully	selected	partner	agencies,	as	it	recognises	that	training	
                                                                                                                                               22

    Monitoring and evaluation

Measuring	the	impact	of	work	undertaken	through	De	Beers	Fund	
expenditure	is	of	obvious	importance	and	therefore	taken	very	
seriously	by	the	Fund.	Yet	it	is	important	that	the	nuances	involved	in	
impact	assessments	of	CSI	are	also	recognised.	

Thus	it	is	that	a	bank	assessing	risk	in	a	loan	application	need	only	
tick	requisite	collateral	guarantees,	credit	histories,	and	the	like.	The	
corporate	social	investor,	however,	must	be	more	sophisticated	in	
assessing	funding	and	project	risk,	as	well	as	in	impact	assessment.	
Some	projects	lend	themselves	to	easy	measurement	(a	school	to	
its	pass	marks,	a	lifeskills	programme	to	its	participation	rates,	etc)	
while	others	are	less	easily	marked	(a	hospice,	with	a	standard	100%	
patient	death	rate,	etc).	Project	governance	and	track	record,	and	the	
investor’s	own	experience	in	this	field,	are	important	components.	

Managed	by	Tshikululu	Social	Investments,	the	De	Beers	Fund	
assesses	projects	for	funding,	and	their	subsequent	delivery,	using	
stringent	pre-funding	tests,	along	with	post-funding	reporting	
assessments,	on-site	visits,	face-to-face	engagements,	and	through	
the	deployment	of	a	dedicated	in-house	Monitoring	&	Evaluation	
Team	using	various	methodological	tools.	

This	work	is	necessarily	complex,	and	cannot	be	done	proper	justice	
in	this	space.	The	De	Beers	Fund	is	therefore	willing	to	give	panellists	
a	formal	presentation	on	its	reporting	and	impact	evaluation	
approach	and	you	are	invited	to	pursue	this	option	should	additional	
information	on	this	be	needed.	                                              Project managing, monitoring and evaluation are key elements to
                                                                             successful project planning and implementation

								
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