The best does. So how do you metamorphose into the best, the best Pay per Click? Here 鈥檚 how: You have to adamantly resist the curve balls that come your way in the form of bullies impeding advertising ethics. For example: The 鈥 業 n-your-face 鈥?techniques employed by many advertisers are painful as they come. Consider the likeability rate of forced SMS ads or tiresome online pop ups. Don 鈥檛 get on your viewer-ship 鈥檚 delicate nerves, give them what they want. Do not generalize. Classify your targets as per the section your Pay per Click services cater to. They say finding the right balance of keyword optimization spirals you to the top. Either you have a mass of PPC advertisers exploiting this hand-rule or overlooking it completely. Kill all your darlings as Mark Twain puts it and stick to only the relevant keywords. Tweak your content don 鈥檛 abuse it with just the right amount of keywords. Keyword bidding is probably the most influential aspect in marking the best Pay per Click advertisements. A very low bid could earn you a label of mediocrity whereas an equally high bid will scare your potential converts away. So as to narrow down to the precise bid, establish a pattern and decide on a monthly budget to help eliminate risks. Also keep a track on what the highest bid is for the keywords you assign. Finally there has to be a point where keyword optimization merges with to compliment your bidding strategy. Newbies can invest in Google AdWords to garner good traffic despite the scheme of higher bids. Conduct a little trial and error session of various permutations and combinations of bids and keywords. Be calculative and precise or else you 鈥檒 l end up jeopardizing the fate of your best Pay per Click Ad. Kumar Asher is an Editor at www.guide5.com, and an expert in the field of pay per click advertising, guide5 is a well known pay per Click Company.