Are you an entrepreneur looking to advertise your business online for free? There are
a host of classified websites where you can showcase your company, its products and
services. One of the most popular ones is Backpage.com. Also called Craiglist 鈥檚
cousin, you will find this website very user-friendly.
Know Your Competitors
Backpage.com and other online classified websites are only advantageous if you
want to promote your business and know the best marketing strategies. You should
keep a vigilant eye on how your competitors run their business - from the kinds of
advertisements they place online, the texts and images that they use in the ads, to
investigating how often they make posts and on which sites they make the posts.
With Backpage.com, you need not worry about 鈥渟 ales 鈥?type ads or ads that
offer business opportunities, as the website is not too strict about it. It offers you a
platform to advertise for free. All you need to do is spend around two to three hours to
place approximately 100 advertisements a day, besides monitoring them. In time, you
will have gained much response from potential online customers and the recognition
from the online community. Backpage.com allows you to reply to these customers
through forums as well as online communities. This website helps you obtain a large
number of leads.
How To Get Leads
Placing relevant ads helps you gain a massive amount of potential customers. The
advertisement copy should consist of words of action that have a huge impact on these
customers. It is also recommended that you have a system that allows you to keep a
check on the performance of your advertisements. This helps you to understand which
advertisements are effective and have a positive impact on your business.
How To Place An Ad
Placing an advertisement on Backpage.com is easy. Follow these steps.
1. Watch the training video: Watching the video helps you to understand the
software of the website. This video is available on YouTube.com. 2. Start program:
After clicking the 鈥淪 tart 鈥?button on your computer, go to 鈥淎 ll Programs,
鈥?followed by 鈥淏 P Sender.鈥?After clicking on it, a main file will open, where
you need to enter the information that you viewed in the training video. 3. Enter your
advertisement: The Backpage software opens. Now click the button 鈥淎 d Editor
鈥?and enter the copy of your advertisement in the boxes marked as 鈥淪 ubject
鈥?and 鈥淏 ody.鈥? 4. Name your advertisement. 5. Enter your email address. 6.
Load cities: Upon clicking 鈥淧 osting URLs,鈥?you will be instructed to load a
file from the hard drive. Backpage.com has many cities where you can place your
advertisement. All you need to do is cut and paste the URL of the city into the text file.
7. Start posting: After loading the text file, click on 鈥淪 ave,鈥?followed by 鈥淧
ost.鈥?The software will begin to post your advertisements. 8. Check your email:
After posting your advertisements, you need to log into the email IDs that you used in
the advertisement. You will notice a city for every ad that you wanted to post. After
opening them, click the confirmation link. Your ad is now live.
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