The hospitality industry offers a number exciting employment opportunities - none more challenging than the service sector. The waiter is the face of any food and beverage establishment. These men and women are on the front line of any restaurant and the services on offer. One could argue that the services of a waiter is even more important (or at least as important) as the food that is served. As such, the success of any food and beverage establishment is dependent on the quality of service that its waiters provide. While much of the onus is on the waiter to ensure the service they provide is of a high standard, the importance for the individual to receive the right type of training prior to entering the work place is paramount. Role play is one of the most effective tools in the trainer's toolbox whereby participants can experience real life situations and "learn by doing". While these types of training sessions establish the basics, individuals tend to not fully understand body language, personalities and how to read them. A large part of the waiters role is to offer service that sells 鈥?increasing revenue through the service they offer. This area is largely overlooked and the theory behind it is understood to a lesser extent than other aspects of the waiting profession. Today there is an array of waiter training on offer, however only a select few provide an analysis of personalities and how best to harness yours to effectively sell your product. The employer's role is to empower their staff, enabling them to work and want to work for them, managing this relationship through support and constructive feedback where needed. Because waiters are an integral facet of the business operation of a food and beverage industry with the ability to use the skills they learn internationally, the value of training should not be underestimated.