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Modern Promotional Pens and the Materials They Are Made From - Promotional Items With a Difference


									We have come a very long way since our early ancestors relied on their fingers to
make wall paintings and ever since then a myriad of materials has been used as
writing instruments. This started off with stone tools to carve symbols known as
pictographs but as this developed into what we would now regard as writing there was
a need for much finer control over the writing instrument itself. Since then we have
seen wooden sticks, feathers, brushes, chalk, graphite and charcoal used to get the
written message across.
  In the last two hundred years with the emergence of more sophisticated writing
instruments a diverse range of materials has been used to manufacture them. Ivory,
bone and metal were used to manufacture early fountain pens but with the emergence
of synthetic materials, particularly plastic a revolution occurred in pen manufacturing
as mass production techniques drove prices down. This coincided with greater levels
of literacy in western societies and the level of demand fuelled further innovation.
  Pens are now incredibly cheap as a result of these innovations and certain sectors of
the pen market are extremely price-sensitive. In particular, promotional pens when
used as business gifts have to be cost-effective because they are used as giveaways
and are not sold to the end-user. The cost of this is usually borne by the company's
marketing budget and although price is important the look and feel of the pen must
hide its underlying low price. It would be detrimental to any company's corporate
image if the promotional items they are gifting to their existing or potential customers
appear as sub-standard.
  Here we seemingly have an irreconcilable problem - great looking promotional pens
that scream quality but at a low cost. To get around this dilemma manufacturers have
resorted to moulding pens from inexpensive plastic and then using decorative finishes
to conceal the underlying material. Increasingly we are seeing silver coloured
personalised pens to mimic metal but with a lightweight core. These decorative
finishes are usually sprayed with a silver paint and the effect can be very convincing.
However, the underlying light weight can give the game away when the pen is
handled and in recent years manufacturers are adding low cost steel components to
the internal cavities of plastic promotional pens in an attempt to give the impression
of high quality.
  The whole point of these innovations is to increase the perceived value dramatically
whilst only marginally increasing the cost of the pen. A recent variation on this theme
is the use of electroplated plastic pen parts that look identical to chrome plated metal
and this when combined with the other techniques outlined above make for a very
cost-effective and attractive business gift. Mutton dressed up as lamb I hear you say?
Well not really, the result is usually stunning and the promotional pen functions as
well as any pen that has a much higher price tag, so perhaps we should regard it as a
testament to man's ingenuity.
  The Pen Warehouse is one of Europe's leading manufacturers and suppliers of
promotional pens and is based in the South East of England. The company prints all
promotional pens and pencils in-house and orders can be turned around, printed with
your corporate details in twenty four hours.
  Our website is the premier domain for promotional pens in
the UK.
 You can contact our sales department on 0044 1252 400270
 The Pen Warehouse is a trading name of Tancia Ltd. Reg No. 02966120

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