It’s very important for a website development company to know a few facts about
bringing huge traffic to their website as well their client websites.
In this era of globalization we are fostering every scope to introduce and promote our
business, and for this what could be the next best option than the internet?
Every now and then we search with relevant keywords on various search engines like
Google, MSN, Yahoo, Bing etc. For instance Google shows you a number of pages
when you click on the search tab by typing your keyword in its search box. You must
have noticed that in the first page of Google only a few website are displayed. Some
visitors may wonder that why only these websites have been placed in the first page
and why others on the second page and so on.
Here, a very special strategy of smart search engines such as Google comes something
that is known as Search engine optimization (SEO).
What is SEO?
Search engine optimization is the one of the internet marketing strategies to improve
and enhance the visibility of a web site or a web page via organic methods in the
search engines rank page. SEO focuses on different types of searches such as image
search, local search, industry specific search, industrial searches and so on. Search
Engine Optimization helps to bring and establish your web presence.
Search engine optimization is exactly a process that works to analyze what are the
web visitors searching for and how a search engine works to fulfill their search. SEO
works to optimize a website by editing content as well as HTML and related coding in
order to increase the relevance with related keywords and thereby removing problems
arising during indexing activities of search engines. Organic SEO is also related in a
provided number of back links, called internal linking.
White hat SEO vs. black hat SEO?
SEO is generally done by following two tactics white hat SEO and black hat SEO.
Come let’s discuss what they are really.
White hat SEO:
white hat SEO is an organic way that follows the guidelines of the search engines and
makes sure that there is no deception. The content that a search engines indexes is the
same content that a visitor sees. White hat SEO emphasizes on creating user friendly
content rather from developing a search engine friendly content, initially and later on
that has to be easily accessible to the spiders. This SEO gives long term benefits to the
Whereas black hat SEO is trick to improve ranking for the time being generally by
opting those methods which are not approved by search engines, in other words you
can say it’s a kind of deception. Cloaking and keyword stuffing are kind of black hat
SEO techniques. Black hat SEO is not at all a suitable method in the long term
because it is penalized by the search engines by low ranking latterly or by eliminating
the website name from their database listing.
How SEO helps?
SEO is not only the responsibility of web marketers but also involves web designers
as well as content developer. SEO help to create your web presence Brings traffic to
your website Maintains high ranking in SERP Turns visitors into potential clients.
Helps to add value to services of web designer/ developer to show case their SEO
skills as an extended service.
Role of search engine optimizers
Search engine optimizers firstly understand the algorithm in ranking pages.
Understanding of the algorithm can really help in search engine position, and so the
SEO experts should focus on the off page and on page factors. On page factors
include HTML mark ups, targeted keywords, website structure, internal linking, etc,;
and off page factors consist of back links, page ranks, check on broken links, etc.
Author Bio: This article is written By Justin Miller, he is a software professional and
content writer of www.Lexprosoft.com.