It seems on a daily basis I come across more and more Google rankings of law firm
websites stacked back to back that are promoted and/or managed by the same few
internet marketing companies. It seems these large marketing companies service
dozens if not hundreds of competing law firms in a single geographical market. All of
these sites obviously want to rank at the top of Google for the same keywords, but
Google only has 10 top listings. An impossible situation.
I have yet to understand not only how a single marketing company can provide
adequate services to these firms, all in the same market and with the same goal, but
also why so many law firms jump on the same wagon. I've been dealing with law
firms and their internet marketing for years and seen this increase every year. I was
once told by an internet marketing employee of one of the large companies that they
can't touch what we were doing at the time, with our internet marketing. That our
clients beat them every time. Of course!
Getting to the top of Google, or even on the 1st page is a major task today. Law firm
searches are one of the most competitive. Have you ever noticed the number of other
sites indexed by Google when you are searching for your firm online? Do a search in
Google for 'injury lawyer' and there are nearly 3 million results. Do a similar search
using your city or state. There are only 10 positions available on page 1 in Google.
You must find a way to stand out and rise above your competition in this internet
You need an edge. You need a company that has the knowledge, experience and time
to focus on your company, not your competition. It's best to find a small marketing
company that isn't already working for your competition but that is also experienced
in your industry. If you are an attorney for example, I would not hire an seo company
that didn't have results in the highly competitive law firm industry. It's hard to find
w/out a contract but try to get an agreement of market exclusivity.
A few other things to watch out for is contracts and large payments before you can
see what they can do. A good system is monthly payments without a contract.
Patience on your end is key but if after 6 months you still don't have results and see
progress, move on. Virtuoso Legal Marketing offers no contract, market exclusive,
law firm seo. If you want results and a marketing team on the job that works for you,
not your competition, you need Virtuoso. Markets limited so get in while you can.