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22 October 2010

                   Momentum Instore Takes Silver And Bronze In POPAI Awards 2010

Momentum Instore, the leading provider of innovative retail marketing solutions, is celebrating after winning

Silver and Bronze in the Installation category at last night’s glittering Awards ceremony at the Sheraton Park

Lane Hotel in London.

Momentum Instore was awarded the Silver for its impressive National Lottery Playstation project, which saw

the agency successfully install a total of 33,000 Playstations over a 14 week period across Camelot’s network of

28,500 retailers as part of the lottery operator’s plans to deliver the next stage of the National Lottery sales

growth and returns to the Good Causes. The Bronze award went to its sales based ordering for cosmetics

display installation for Tesco. This involved 432 bespoke installations and Momentum Instore installed a total

of 7700 new self-selection cosmetics units and components during the course of the project.

Rob Gleave, Managing Director of Momentum Instore said of the company’s success:

“ We’re all absolutely thrilled to have achieved a POPAI Awards double win. To have won both the Silver and

Bronze awards in the Installation category is a major achievement. POPAI is an extremely prestigious

organisation, everyone within the point of purchase industry looks to it for knowledge and leadership, so to be

recognised by it in this way is a fantastic reflection on the standard of work that we do.
“ We are very much looking forward to celebrating this success as a company – without our hard-working and

committed staff this kind of success would not be achievable.”


Notes to Editors:

Momentum Instore is a leading retail marketing agency that creates go-to-retail solutions for brands and retailers
across the disciplines of field marketing, merchandising, store development, display installation and shopper
marketing. For over 35 years we have carried out some of the most demanding instore campaigns in every kind
of retail environment across the UK. Some of our current clients include Boots, Sainsbury’s, Tesco, B&Q,
Focus DIY, Lloyds Pharmacy, Waitrose, Martin McColls, The Co-Operative, Royal Bank of Scotland, Subway
and Swinton.    Momentum Instore is part of Momentum Worldwide, a global integrated marketing agency that
is formed under the McCann Worldgroup.

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