Introduction to Business: Grading Rubric
New Venture Project
Student Learning Outcomes
Following completion of the New Venture Project students will be able to:
1. Develop the information and data necessary to critically analyze the feasibility of a new business venture.
2. Demonstrate a basic understanding of the strategic planning process necessary for the development of a new business venture.
3. Create a four (4) square SWOT matrix identifying the internal and external forces that impact the creation of a new business venture.
4. Explain how top management within a company influences employee morale, motivation and employee.
5. Construct a basic line organization chart for a new business venture which identifies the formal relationship of each member of the
6. Develop the four elements (Product, Price, Place, & Promotion) of the marketing mix and describe how these are used to create competitive
7. Work as an effective member of a team, managing time, tasks, and responsibilities in the development of a collaborative report.
Criteria and Point Value for Management Exercises: 250 Points Total
Expected Unsatisfactory: Satisfactory: Exemplary: Points
Outcome Did not meet expectations. Met basic expectations. Demonstrates outstanding achievement of
Writing & The existence of spelling, grammatical, The essay displays strong evidence of The report contains no spelling, grammatical, or
Organization and mechanical errors interferes with editing since there are relatively few mechanical errors. The level of writing and
reader comprehension or indicates spelling, grammatical, and/or mechanical vocabulary used is formal, appropriate, and
problems with basic literacy. errors. scholarly.
The style suggests serious difficulties with The report has a clear thesis and The structure of the report is carefully planned;
fluency which may be revealed in short, organizational strategy. Each paragraph each section of the report develops a clear thesis
simple sentences and ineffective diction provides a unified, coherent, and fully with logical and specific arguments.
that diminishes reader comprehension. developed discussion of the relevant issues.
Conclusive evidence has been interpreted and
The report lacks development and contains clearly related to the relevant issues in the case.
numerous generalizations, faulty
assumptions, and/or errors of fact.
0-34 Points 35-44 Points 45-50 Points / 50
Research/Data The essay fails to responsibly document All sources utilized have been properly Citations from the text are thoughtfully
sources integrated within the report using documented using MLA. The writer cites incorporated and documented using MLA format.
MLA. The writer does not include in-text sources within the body of the report and The writer includes all necessary citations in the
citations for statements made in the report. includes corresponding references. The body of the review. The references in the list
References which were included are from majority of references utilized are reliable match the in-text citations and all were properly
sources that have uncertain reliability and with some exceptions (e.g. popular encoded in MLA format. The references used
applicability. magazines, internet sources . . .). reliable and the reader is confident that the
information is current and accurate.
0-34 Points 35-44 Points 45-50 Points / 50
Presentation of The report fails to construct a logical A conscious attempt was made to Numerous relevant concepts from the assigned
Case association between the issues in the case incorporate the most relevant concepts chapters in the text, both obvious and obscure,
and the concepts discussed in the from the assigned chapter in the text. were skillfully integrated in the student’s
0-34 Points 35-44 Points 45- 50 Points / 50
Analysis & The report lacks credibility, clarity, fails The report is credible, clearly stated, The report is comprehensive and unambiguous.
Conclusions to identify the key issues, and fails to identifies a series of key issues affecting Numerous key issues and insights have been
develop a realistic business/strategy with the start-up of the new business venture, integrated with a logical, intelligent strategy
supporting documentation from external and develops a defensible conclusion (conclusion) developed. Information from the
data and the text. supported with factual information from research and concepts from the text have been
the external data and the text. accurately incorporated providing veracity to the
reports conclusions and strategy.
0-69 Points 70-89 Points 90-100 Points / 100