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					VMware and
Cloud Computing
An Evolutionary Approach to
an IT Revolution
A New Era in IT

During the past 40 years, information technology has undergone many
revolutions in how applications and data have been delivered to users.
Mainframes provided a centralized computation facility where end users
consumed resources on a shared basis. Client-server architectures offered
flexibility and lowered computing costs while bringing more power to the
desktop. Mobile computing introduced the notion of anytime, anywhere
application access from a laptop or handheld device. Now cloud computing
offers a new approach that will enable you to deliver IT services on demand.


Yet the challenges with IT revolutions and the technology vendors leading
them are always the same. They require you to throw away working
infrastructure to pursue new initiatives—until now. Until VMware.


Why Cloud Computing? Why Now?
Business stakeholder demands on IT are increasing. Every business decision
impacts IT, and accelerating market forces reward first movers. Yet most
enterprise applications and services are built on top of tightly coupled
technology stacks that are challenging to change and costly to manage.
Provisioning a new email server or business intelligence engine, for example,
can require months of waiting just for hardware purchases and system
image configurations.


Caught between shrinking resources and growing business needs, organizations
are looking to cloud computing to provide a more efficient, flexible and
cost-effective model for computing—one that allows IT to operate much more
efficiently and respond faster to business opportunities. The goal is to enable IT
as a Service, and cloud computing provides the technical architecture to deliver it.


Why VMware?
VMware is the global leader in virtualization and cloud infrastructure. Today,
more than 190,000 customers and 25,000 partners rely on VMware solutions
to achieve their business goals. VMware offers a unique, evolutionary path to
cloud computing that reduces IT complexity, significantly lowers costs and
enables more flexible, agile service delivery.




                                                                                   1
                                  The VMware Approach
                                  to the Cloud
                                  VMware enables you to energize                      management and automation
                                  your business, while saving energy—                 to monitor itself, self-optimizing
                                  financial, human and the Earth’s.                   for load and demand on the
                                  Our customer-proven solutions                       applications, based on usage.
                                  ensure the following:
                                                                                      Agility with Control
                                  Efficiency Through Utilization                      VMware solutions provide easy,
                                  and Automation                                      self-service access to dramatically
                                  VMware solutions help you achieve                   simplify IT services provisioning

Proven                            lower total cost of ownership (TCO)
                                  while minimizing unnecessary
                                                                                      and deployment, so you can
                                                                                      respond more quickly to business
VMware customer-proven            IT infrastructure investments,                      needs. At the same time, they allow
virtualization and cloud          management and maintenance                          you to put policies in place that
infrastructure solutions ensure
                                  resources, and system lock-in.                      implement business and governance
efficiency through utilization
and automation, agility with      With VMware solutions, you adopt                    requirements, giving IT staff the
control, and freedom of choice.   a more cost-effective, self-managed,                control it needs to minimize business
                                  dynamically optimized environment                   and regulatory risk. VMware
                                  for the most efficient delivery of                  also leads the way in security for
                                  IT services.                                        virtualization, so your policies are
                                                                                      always applied to a secure virtual
                                  You gain additional flexibility                     container for your virtual machines,
                                  by developing and deploying                         wherever they run. This eliminates
                                  applications that can run in your                   having to constantly reconfigure
                                  datacenter or at a cloud service                    static security infrastructure for your
                                  provider. You move toward an                        dynamic computing environment.
                                  infrastructure that uses policy-driven


                                  Energize and Save with VMware




                                  Figure 1: VMware solutions energize business, while saving energy—financial, human and the Earth’s.




2
In addition to serving as a                and when you move to a cloud
secure foundation, VMware core             deployment model. VMware solutions          FICO
virtualization solutions ensure            ensure application mobility and            “With capabilities like
portability between internal               portability between clouds within a         VMware virtualization and
datacenters and external hosting and       common management and security              cloud computing in our
service provider clouds from VMware        model. They are based on open               toolbox, we’re improving
                                                                                       performance for both client
vCloud™ partners, enabling your            standards, including the Open               and staff and building a
applications to run with little or no      Virtualization Format (OVF), which          stronger IT infrastructure
modification internally or externally.     has been adopted as an American             for the future.”
Beyond infrastructure, the VMware          National Standards Institute (ANSI)         Tom Grahek, Sr. Director of
                                                                                       Technology Delivery, FICO
cloud application platform allows          standard. They also extend to a
your developers to create portable         large ecosystem of more than 2,600
cloud applications that further            service providers.
enhance your ability to respond to
change. You can extend this agility        VMware continues to invest in
to end users by leveraging VMware          a broad, global ecosystem of
solutions to dynamically provision         hardware and software providers
and manage cloud-ready IT services         to maintain compatibility with your
securely across any device. The            existing investments. This ensures
benefit: on-demand access for an           that thousands of x86 applications
on-demand workforce.                       and workloads, as well as dozens
                                           of different operating systems, run
With VMware solutions, you maintain        on VMware solutions. Moreover,
full control over the availability,        because of this investment, most if
reliability, scalability, security and     not all of your existing applications
service level agreements (SLAs) for all    are cloud-ready today.
workloads, from enterprise to desktop
applications, from the most mission-       You can also deliver more freedom
critical applications to the most basic.   to users without sacrificing yours.
                                           VMware solutions enable end
Freedom of Choice                          users to consume IT services from
VMware solutions provide you with          traditional applications, onsite cloud
the flexibility to retain your existing    applications and vCloud offerings
operating system and application           from external service providers,
stack, yet deploy it internally or         and provide rapid access to their
externally with any vCloud service         data anytime, anywhere. Meanwhile,
provider. Using VMware solutions,          there is freedom for you to manage
you can continue to support                by service level and policies across
traditional systems, while removing        platforms and devices.
many of the headaches associated
with them—system porting, security         With cloud computing’s promise
patches and more. You also gain            of making IT services available on
more predictable performance.              demand, you may no longer wonder
                                           why you should move to the cloud but
You have the freedom to select             rather how you can achieve its benefits.
how much you virtualize, and how           With VMware, the way is clear.




                                                                                                                     3
    M&T Bank                         Evolving to the
                                     Cloud with VMware
    “First, we focused on
     substantial cost and
     efficiency gains through
     server consolidation. Now
     we’re focusing on business
     enablement through the
     private cloud.”                 Virtualization is the essential                                                      In the most recent Gartner, Inc.
                                     catalyst for enabling the transition                                                 Magic Quadrant for x86 Server
    Wm. Bryan Clements,
    Administrative Vice President,   to cloud computing. VMware, the                                                      Virtualization Infrastructure, VMware
    M&T Bank
                                     fastest growing enterprise software                                                  was placed in the leaders quadrant. 2
                                     company and virtualization industry                                                  As the pioneer in x86 virtualization,
                                     leader, builds on virtualization                                                     VMware continues to redefine the
                                     to deliver cloud infrastructure                                                      scope of virtualization for the new
                                     and management solutions that                                                        era of cloud computing.
                                     significantly reduce IT complexity. As
                                     of August 2009, approximately 85                                                     As an architectural approach, cloud
                                     percent of installed virtual machines                                                computing leverages the abstraction
                                     in enterprises were VMware based.1                                                   provided by virtualization of the


                                     Gartner, Inc.’s x86 Server Virtualization Infrastructure Magic Quadrant




                                     This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The
                                     Gartner report is available upon request from VMware.

                                     The Magic Quadrant is copyrighted May 2010 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace
                                     at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner.
                                     Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors
                                     placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims
                                     all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


                                     Figure 2: VMware placed in the leaders quadrant of Gartner, Inc.’s x86 Server Virtualization
                                     Infrastructure Magic Quadrant.

                                     1 Bittman, Thomas J. “Server Virtualization: From Emerging to Mainstream at Light Speed.” Gartner Presentation, December 2009.
                                     2 Bittman, Thomas J., Dawson, Philip, and Weiss, George J. “Magic Quadrant for x86 Server Virtualization Infrastructure.”
                                       Gartner, May 2010.




4
application or service layer from        During the process, you do not
the underlying infrastructure or         need to “rip and replace” existing        Aprimo Incorporated
resource layer to provide a much         infrastructure. With VMware, you          “VMware makes it incredibly
more scalable, efficient and elastic     can leverage current investments to        easy to implement a cloud
model for delivering IT services. You    transform an internal datacenter into      environment and gives us a
can dramatically reduce costs in the     a private cloud environment. You can       competitive advantage.”

infrastructure or resource layer by      build and deploy a private cloud today    Tim Sublette, Vice President,
                                                                                   Software Engineering,
aggregating the resource needs of        that yields improved IT efficiency and    Aprimo Incorporated
the entire organization and using        agility while enhancing security and
the shared infrastructure to drive       choice. At the same time, deploying a
capacity utilization higher than ever.   private cloud on the VMware platform
At the application or service layer,     provides a practical path to the highly
cloud computing offers a new service     scalable, high-performance public
consumption approach that applies        clouds being built by recognized
standardization and automation to        service providers leveraging the
enable rapid service provisioning.       VMware platform.
Instead of waiting for manual IT
procurement and provisioning             By adopting the leading platform
processes, lines of business are         chosen by the largest number of
able to consume services exactly         enterprises and service providers,
when they need them. Meanwhile,          you have the choice to place any
IT retains control over policies and     of your workloads in the optimal
billing that govern service usage.       location (a private or public cloud)
                                         while fully retaining the ability
Only VMware offers a pragmatic path      to move workloads between or
that lets you encapsulate legacy         across private and public cloud
applications and move them to a          infrastructure—leveraging a hybrid
modern cloud computing environment       private-public cloud environment.
with ensured security, manageability,
quality of service and compliance.
Using VMware solutions, you can
evolve to an on-demand, highly
available and highly secure cloud
computing model—with automated
service levels and standardized
access—to immediately deliver cost
efficiency and business agility.




                                                                                                                   5
    Australian Bureau
    of Statistics
                                      Are You Ready for
    “We stopped talking in
     the old way about servers
                                      Cloud Computing?
     and started talking about
     allocation of resources
     to their work; for the
     same price as what we’re
                                      The IT organizations that will be         Considered how to change your
     paying today, you can have       most successful in transitioning to       approach to capacity planning,
     unlimited access. Clients        the cloud will be those that approach     given you will be using a shared
     don’t even worry about the       it strategically and methodically. As     pool of managed resources and
     IT side anymore. It’s done
                                      you think about moving one or more        that end users will have direct
     for them.”
                                      workloads to an internal or external      access to system resources?
    Tony Marion,
    Director, Infrastructure,         cloud infrastructure, have you
                                                                                Discussed how you will perform
    Australian Bureau of Statistics
                                                                                chargeback or showback to users
                                        Analyzed your portfolio and
                                                                                and the business?
                                        prioritized the applications that
                                                                                Considered the change
                                        would benefit most from a cloud
                                                                                management in IT, lines of
                                        computing approach?
                                                                                business, procurement and more
                                        Achieved 100 percent virtualiza-
                                                                                that will be required to support
                                        tion of the workloads you are
                                                                                the move to cloud computing,
                                        targeting for cloud, including
                                                                                including changes in roles,
                                        virtualizing infrastructure
                                                                                education, training and
                                        (servers, storage, network)?
                                                                                certification procedures?
                                        Considered or defined the
                                        standard services you want            Whether you have considered none,
                                        to offer, with the associated         accomplished some or completed all
                                        service levels?                       of the items on this list, VMware has
                                        Outlined, and in some cases           the solutions and experts to assist
                                        redefined, security protocols and     you in developing and implementing
                                        compliance requirements?              a strategy that is right for you and
                                        Optimized your architecture,          your organization.
                                        infrastructure and organizational
                                        procedures and policies, including
                                        governance, to support a service
                                        consumption model?




6
Assessing Applications                                                            “Strategically, server virtualization
                                                                                   is an IT modernization catalyst
                                                                                   that will change how IT is


for the Cloud
                                                                                   acquired, consumed, managed,
                                                                                   sourced and paid for.
                                                                                   Virtualization will even change
                                                                                   how businesses innovate and
                                                                                   grow,” writes Thomas Bittman,
                                                                                   VP Distinguished Analyst at
The VMware approach to cloud             candidates for this approach? The         Gartner. “Done well, server
computing is not about a single          answer is relatively simple: the best     virtualization makes fundamental
technology purchase or an abrupt         candidates are those applications         changes that can lead an organi-
disruption to the business. It is a      most frequently requested by users,       zation down the path of private
                                                                                   and public cloud computing.”
path that you can follow based on        which tend to be the following:
your environment today. Before
                                         1. Transient apps – Applications          Gartner, Inc “Server Virtualization: One Path That Leads to
you achieve the full evolution to                                                  Cloud Computing,” Thomas Bittman, October 29, 2009.

                                           that will have a rapid rate of
cloud computing, there are
                                           provisioning, cloning, reallocation
tangible, immediate steps that
                                           and so on, for example, a staging
you can take to start the process,
                                           or preproduction development and
including identifying the different
                                           test environment.
types of workloads currently in
your datacenter.                         2. Elastic apps – Applications where
                                           the demand for resources will vary
Since virtualization is the foundation     greatly over time, so users will
for cloud computing and IT as              request adjustments to the
a Service, the first task for any          application resources, for example,
organization transitioning to the          scientific computation or anything
cloud is to virtualize the majority of     with seasonal transactions.
its environment, including business-     3. “Long tail” apps – Applications
critical applications. This will allow     that never get prioritized by
you to guarantee service levels more       IT organizations, for example,
easily and economically.                   a customized Web farm for
                                           an extranet.
The second step is to turn your IT       VMware customers have prioritized
department into an agile and user-       these types of applications for self-
friendly internal service provider.      service due to the high rate of change
This requires exposing IT services       they experience with them. Often,
to internal users through Web-           the bulk of requests that consume
based portals as a fully automated,      IT staff time are generated by ad
catalog-based service. Whenever          hoc workloads rather than business-
internal users need IT services, they    critical production applications. Plus
should be able to get them as easily     ad hoc workloads cause the biggest
as finding and downloading an            cost and administrative headaches
application from Apple’s App Store.      for IT. Applications such as these
                                         will benefit considerably from being
Yet where should you begin enabling      served out of a cloud environment
fully automated self-service? What       and can drive immediate value to
are the best initial application         the business.




                                                                                                                                                 7
Trusted                            VMware Solutions
                                   for Cloud Computing
The industry’s most complete
virtualization platform,
VMware vSphere now forms
the foundation for building
cloud infrastructures for
customers across all industries.
                                   VMware delivers cloud infrastructure            For more than a decade, VMware
                                   and management, cloud application               vSphere™ has set the standard as the
                                   platform, and end-user computing                most robust, reliable and complete
                                   solutions that can accelerate your              virtualization platform. Deployed in
                                   organization’s transformation to                the most demanding datacenters
                                   cloud computing and enable your                 around the world, VMware vSphere
                                   team to rapidly realize value from              now forms the foundation for
                                   this new approach.                              building cloud infrastructures for
                                                                                   customers across all industries.
                                   The Foundation for the Cloud
                                   VMware has saved enterprises billions           With VMware vSphere, you can:
                                   of dollars by aggregating datacenter
                                                                                   •	 Virtualize	business-critical	
                                   resources into large, shared, elastic
                                                                                      applications to achieve
                                   pools of computing power and
                                                                                      unprecedented flexibility and
                                   driving up infrastructure utilization.
                                                                                      reliability with the highest levels of


                                   VMware Solutions for Cloud Computing




                                   Figure 3: VMware delivers customer-proven cloud infrastructure and management, cloud
                                   application platform, and end-user computing solutions.




8
VMware vSphere
                                                                                                    Secure
                                                                                                    VMware vSphere and the
                                                                                                    VMware vShield family of
                                                                                                    products work together to
                                                                                                    secure applications and data
                                                                                                    in the cloud.




Figure 4: More than 190,000 customers rely on VMware vSphere, the foundation for cloud computing.




  availability and responsiveness for              for compliance and that these can be
  all applications and services.                   maintained to meet requirements to
•	 Create	resource	pools,	so	that	you	             keep data in specific jurisdictions.
  can deliver the highest levels of
  application SLAs with the lowest                 Specifically, the VMware vSphere
  total cost per application.                      platform has unique introspection
                                                   capabilities that help to identify
•	 Be	assured	you	can	maintain	
                                                   hard-to-detect problems and
  security, control and compliance
                                                   enable comprehensive security
  over your applications and data in
                                                   controls. These capabilities result
  the cloud.
                                                   in better performance, reduced
                                                   complexity and more comprehensive
Security for the Cloud
                                                   security protection.
Just as virtualization is indispensable
for transitioning legacy applications
                                                   With VMware security solutions,
to new cloud infrastructures, it is
                                                   you can:
also a critical security enabler in
a cloud environment.                               •	 Dramatically	simplify	security	and	
                                                      be assured security policies can be
VMware vSphere works in                               rapidly implemented and monitored
conjunction with the VMware vShield                   for IT compliance while maintaining
family of products—the foundation                     the relevant levels of control and
for the next generation of cloud                      visibility into ownership domains.
security—to address the challenges
                                                   •	 Make	security	agile,	so	IT	can	
related to securing applications and
                                                      leverage dynamic capabilities such
data in the cloud. Together these
                                                      as live migration, while being
solutions provide assurance that
                                                      assured that the security policies
your applications and data can be
                                                      follow the IT service seamlessly.
properly segmented into trust zones




                                                                                                                                   9
Virtual                           •	 Deliver	a	single,	cost-effective	
                                    framework for comprehensive
                                                                                  datacenters that are completely
                                                                                  decoupled from the underlying

VMware vCloud Director              protection of your cloud deployments.         hardware and isolated from one
builds on the VMware vSphere                                                      another. VMware vCloud Director also
foundation, allowing IT to        VMware vShield provides a                       allows IT to expose virtual datacenters
expose virtual datacenters to     programmable framework for                      to users through a Web-based portal
users through a Web-based
                                  third-party solutions to integrate              and to define and expose a catalog
portal and to define and
expose a catalog of IT services   and extend into monitoring and                  of IT services that can be deployed
that can be deployed within       management services.                            within the virtual datacenter.
the virtual datacenter.
                                  For organizations of all sizes, VMware          Using VMware technology, you can
                                  vShield helps unlock cloud benefits             now deliver standardized IT services
                                  by delivering agile, dynamic and cost-          on shared infrastructure through a
                                  effective security to ensure a smooth           Web-based catalog. By standardizing
                                  transition for your cloud deployments.          service offerings, you can simplify
                                                                                  many IT management tasks—from
                                  Service Catalog and Self-Service                troubleshooting and patching
                                  for the Cloud                                   to change management—and
                                  VMware is developing new solutions              eliminate much of the administrative
                                  to further enable cloud computing.              maintenance that burdens your IT
                                  VMware vCloud Director builds upon              team today. You can also automate
                                  the VMware vSphere foundation                   provisioning through policy-based
                                  and exposes virtualized shared                  workflows that empower validated
                                  infrastructure as multi-tenant virtual          users to deploy preconfigured



                                  VMware vShield and VMware vCloud Director




                                  Figure 5: VMware vShield provides unparalleled security, while VMware vCloud Director enables
                                  a Web-based catalog for the cloud.




10
VMware Virtualization and Cloud Management Solutions
                                                                                           Intrinsic
                                                                                           VMware virtualization and
                                                                                           cloud management solutions,
                                                                                           which include the VMware
                                                                                           vCenter family of products,
                                                                                           deliver IT management as an
                                                                                           intrinsic part of the system and
                                                                                           not as an afterthought.




Figure 6: VMware virtualization and cloud management solutions fundamentally change how
organizations manage IT and deliver services.



services with the click of a button,              VMware is uniquely positioned
translating into new opportunities                to build on this foundation with a
for end users to procure IT resources             new breed of solutions designed
exactly when they need them.                      specifically for dynamic virtualized
                                                  and cloud environments. These
By standardizing processes,                       new solutions replace inefficient,
increasing automation and                         manual processes with policy-
delivering IT as a Service, you will              driven automation and deliver
drive additional savings beyond                   IT management as an intrinsic
virtualization, while significantly               part of the system and not as an
reducing the amount of maintenance                afterthought. With this more modern
required per IT administrator.                    approach, your organization can
                                                  achieve the efficiency, control and
A private cloud built on VMware                   compliance needed to move from
technology will enable your IT                    cost center to service provider.
department to transform itself into
an efficient, agile and user-friendly             VMware virtualization and cloud
internal service provider. You can                management solutions are purpose-
then deliver on the promise of IT as              built for dynamic environments
a Service, providing fully automated,             to fundamentally change how
catalog-based services to internal                organizations manage IT and deliver
users through a Web-based portal.                 services. These solutions, which
                                                  include the VMware vCenter™ family
Enterprise-Class Management for
                                                  of products, work with VMware
the Cloud
                                                  vSphere to help you do the following:
Virtualization for industry-standard
x86 environments has accelerated
                                                  •	 Create	a	zero-touch	infrastructure—
the delivery of IT services and is a
                                                    optimizing operational efficiency
foundation for cloud infrastructure.
                                                    with built-in automation to make
Yet delivering self-service and
                                                    smarter and better use of virtual
managing these dynamic environments
                                                    and cloud infrastructure.
requires a new level of automation
to minimize cost and ensure control               •	 Dynamically	assure	compliance	and	
and compliance.                                     performance in the face of growing



                                                                                                                              11
Compatible                           service level expectations and
                                     accelerating change—delivering
                                                                              underlying technologies—to help
                                                                              customers gain flexibility and improve
More than 2,600 VMware vCloud        self-service with control.               efficiencies while controlling costs.
hosting and service provider       •	 Ensure	choice	through	                  Verizon’s CaaS delivers highly resilient
partners deliver compatible                                                   infrastructure on demand that enables
                                     management interoperability with
enterprise cloud infrastructures                                              customers to employ computing
based on the extensible              ecosystem partners and cloud
VMware vSphere platform.             interoperability across service          resources in the quantities and duration
                                     providers using an open,                 dictated by their businesses. Built
                                     standards-based approach.                on Verizon’s Security Management
                                                                              Program-certified, PCI-certified and
                                   Cloud Interoperability                     Statement on Auditing Standards
                                   The extensible VMware vSphere              (SAS) No. 70 audited platform, CaaS
                                   platform also serves as a secure           provides a reliable and secure solution.
                                   foundation for hosting and service
                                                                              Teaming with VMware, Verizon
                                   providers to deliver enterprise cloud
                                                                              enhances its CaaS offering, enabling
                                   infrastructures. vCloud powered
                                                                              the enterprise to create a truly hybrid
                                   services are built on VMware vSphere,
                                                                              environment. Customers can extend
                                   VMware vCloud Director and VMware
                                                                              their internal datacenters, leveraging
                                   vShield. In addition, VMware is
                                                                              current investments in infrastructure,
                                   working closely with leading cloud
                                                                              and easily port existing virtualized
                                   providers Bluelock, Colt, SingTel,
                                                                              workloads into the Verizon cloud for
                                   Terremark and Verizon to deliver
                                                                              increased flexibility, scalability and
                                   VMware vCloud Datacenter Service
                                                                              efficiencies. Verizon and VMware
                                   offerings. vCloud Datacenter Service is
                                                                              provide a secured architecture for
                                   a new breed of enterprise-class hybrid
                                                                              improved performance and secure
                                   cloud services, offering agility coupled
                                                                              transition to public cloud adoption,
                                   with the security, interoperability
                                                                              while allowing customers to maintain
                                   and control that enterprises demand.
                                                                              control of their cloud environments.
                                   vCloud Datacenter Service offerings
                                   are built on a VMware-developed            Similarly, additional leading partners
                                   architecture and certified by VMware       are providing secure, interoperable
                                   to be compatible and secure, in            vCloud services that enterprises can
                                   contrast to commodity public cloud         access on demand.
                                   services. Enterprises have to make
                                                                              By leveraging the services of vCloud
                                   little or no changes to move existing
                                                                              partners, you can:
                                   virtualized workloads to vCloud
                                   Datacenter Service clouds. The             •	 Extend	the	logical	boundaries	of	
                                   infrastructure and applications are not      your datacenter and leverage third-
                                   just secure, they can also be audited to     party cloud computing services,
                                   demonstrate compliance with industry         based on secure and proven
                                   regulations and security standards.          VMware technologies.

                                   For example, Verizon designed its          •	 Create	an	interoperable	service	
                                   enterprise-ready cloud computing             delivery model and approach that
                                   solution, Computing as a Service             achieves the full flexibility and
                                   (CaaS)—with vSphere as one of the            benefits of cloud computing while
                                                                                preserving control.




12
A New Partnership                                                                            Modern
with Development
                                                                                             As a complement to its
                                                                                             trusted virtualization and
                                                                                             cloud infrastructure platform,
                                                                                             VMware delivers the proven
                                                                                             VMware Cloud Application
                                                                                             Platform to build, run and
VMware provides an opportunity for               Our platform allows your developers         manage applications for cloud
further dialog between application               to leverage existing skills and             deployment using technologies
development and IT infrastructure                investments to reduce the time              that are already familiar to
teams. To accelerate the delivery                it takes to build and deploy                development teams.

of both on-premise and cloud                     applications in a secure private cloud
applications, VMware offers a                    environment. Your team also gains
next-generation platform—VMware                  the ability to move applications
Cloud Application Platform—that is               between private and public clouds,
ideally suited to the needs of modern            depending on your needs, allowing
applications. These applications                 you to maintain freedom of choice.
are increasingly data intensive and
dynamic, plus they require rapid                 The VMware Cloud Application
provisioning to cloud environments.              Platform features the following:


Today more than 2 million Java                   •	 A	lightweight	application	runtime	
developers use the Spring                           optimized for Spring applications
development framework, a core                       and VMware vSphere.
element of the VMware Cloud                      •	 Elastic	data	management	
Application Platform, to more rapidly               technologies that scale seamlessly
build modern applications. Spring                   as application demand increases.
enables application portability,
                                                 •	 Performance	monitoring	and	
allowing teams to deploy and run
                                                    application management to allow
applications on-premise or through
                                                    for visibility across physical and
partnerships with leading public
                                                    virtual environments.
platforms in external environments
such as VMforce, a joint service                 •	 Advanced	Message	Queuing	

between VMware and SalesForce,                      Protocol (AMQP)–based

or Google AppEngine.                                messaging, perfect for
                                                    cloud deployments.



VMware Cloud Application Platform




Figure 7: The VMware Cloud Application Platform is optimized to build, run and manage your
modern cloud applications.




                                                                                                                          13
Control                           Securing End-User
                                  Computing in the Cloud
VMware end-user computing
solutions allow IT to modernize
the traditional Windows
desktop, move toward user-
centric management and
embrace cloud-ready services.
                                  A pragmatic approach to the cloud                 you have an increasingly complex
                                  not only transforms the datacenter                infrastructure to control and manage.
                                  and development but also end-user
                                  computing.                                        While users want a richer technology
                                                                                    experience, you strive to maintain
                                  End-user computing has traditionally              already delicate IT stacks without
                                  followed a rigid and complex device-              impacting SLAs, without introducing
                                  centric model. With the increasing                new compliance and security risks
                                  consumerization of IT, end-users are              and without increasing help desk
                                  becoming more demanding. Their                    calls—which ultimately drive up costs.
                                  requirements for anytime, anywhere                This “desktop dilemma” is driving
                                  access and different types of                     many enterprises to leverage disruptive
                                  applications and devices are often in             events, such as an operating system
                                  direct conflict with the security and             migration (e.g., Windows 7) or PC
                                  compliance requirements of IT. Add                refresh, to rethink their end-user
                                  to that the exploding heterogeneity               computing model.
                                  of devices and form factors and



                                  VMware Delivers Comprehensive Solutions




                                  Figure 8: VMware offers a pragmatic approach to the cloud that transforms the datacenter,
                                  application development and end-user computing.




14
VMware end-user computing                  While VMware View modernizes the
solutions allow you to modernize the       traditional desktop, true user-centric    Graydon, Head and
traditional Windows desktop, move          computing means changing the              Ritchey LLP
toward user-centric management             way you think about your desktop         “By using VMware View,
and embrace cloud-ready services           IT practices. User-centric practices      we can not only save
to deliver the right content, in the       mean all applications, data and           management time but also
                                                                                     have much better control
right context, in a secure, policy-        persona converge through policy in
                                                                                     over the user experience.
driven manner.                             the cloud. From there, end users can      We’ll be able to support
                                           securely access their applications        old legacy apps such as
For example, you can modernize             and collaborate with customers,           WordPerfect and older
                                                                                     versions of Windows that
the desktop with VMware View™              partners and colleagues wherever
                                                                                     are needed for specialized
and VMware ThinApp™. Both                  they are, using whatever device.          applications. In addition, we
offerings allow you to better                                                        can provide better security
manage traditional desktop layers          An example of this new category           for the entire environment.”
(operating system, applications and        of user-centric applications is the       Robert Gunyon,
                                                                                     IT Manager,
persona) and increase the security         VMware Zimbra Collaboration Suite.
                                                                                     Graydon, Head and Ritchey LLP
and compliance around these                More than just another email client,
components while providing the             Zimbra focuses on users, taking
freedom and flexibility of access          the best of traditional and online
across a variety of end-user devices.      email clients to provide a richer,
This is possible because desktops,         personalized experience through an
applications and data are secure in        interface that easily integrates with
the datacenter and delivered as a          other relevant content.
managed service.
                                           VMware end-user computing
With VMware View, you can:                 solutions bridge legacy and cloud-
                                           ready desktop and application
•	 Gain	all	of	the	flexibility,	cost	
                                           paradigms, empowering you to
  efficiency, scalability, manageability
                                           better manage and control users,
  and control of cloud computing
                                           applications and data. You can
  with the richness and end-user
                                           extend corporate policy and security
  productivity appropriate for each
                                           beyond your traditional walls to
  user’s needs.
                                           manage software-as-a-service
•	 Lower	TCO,	enabling	you	to	reduce	      applications and data in the cloud.
  management and administrative
  costs by as much as 50 percent.          With VMware solutions, you gain
•	 Increase	security	and	compliance	       flexibility for the entire enterprise.
  and improve service quality.             IT staff gains flexibility in service
                                           delivery, responsiveness and
                                           availability while end users gain
                                           flexible access and service levels.




                                                                                                                     15
     Team with VMware to
     Journey to the Cloud
     IT revolutions have been costly and                 In the final phase—IT as a Service—
     painful—until now. Until VMware.                    VMware helps you achieve the
                                                         benefits of cloud computing, including
     The VMware transformation journey                   greater business agility, while further
     can help your organization transition               reducing capital and operating costs.
     to cloud computing in three phases—
     moving from IT production to business               Virtualization is essential for
     production before advancing to the                  enabling the journey to cloud
     final stage, IT as a Service.                       computing. VMware provides cloud
                                                         infrastructure to both businesses
     In the IT production phase, VMware                  and service providers that enables
     helps you focus on cost efficiency by               secure interoperability between
     moving from underutilized physical                  private and public clouds. With our
     infrastructure to efficient, shared                 solutions, you can begin to reduce
     pools of virtualized infrastructure,                IT complexity and enable IT as a
     critical for cloud computing.                       Service without throwing away
     During the next phase—business                      working infrastructure.
     production—we help you improve
     quality of service by increasing control            With VMware, you get an
     and ensuring policy-based levels of                 evolutionary approach to the
     security, compliance, fault tolerance               cloud computing revolution.
     and availability in an automated way.



     The VMware Transformation Journey to Cloud Computing




     Figure 9: VMware offers a practical, three-phase journey to IT as a Service for organizations
     transitioning to a cloud computing approach.




16
Learn more. Contact VMware
today at 877-4-VMWARE
(outside of North America
dial 650-427-5000), or visit
www.vmware.com.
VMware, Inc. 3401 Hillview Avenue Palo Alto CA 94304 USA Tel 877-486-9273 Fax 650-427-5001 www.vmware.com
Copyright © 2010 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed
IV
at http://www.vmware.com/go/patents. VMware is a registered trademark or trademark of VMware, Inc. in the United States and/or other jurisdictions. All other marks and names mentioned herein may be
trademarks of their respective companies. Item No: VMW_10Q3_BRO_Cloud_R20

				
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