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Dyson Press Release - DYSON STRENTHENS PARTNERSHIP WITH WORLD

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Dyson Press Release - DYSON STRENTHENS PARTNERSHIP WITH WORLD Powered By Docstoc
					15th September 2010


                          GOOD DESIGN GOES HAND IN HAND:
  DYSON STRENTHENS PARTNERSHIP WITH WORLD ARCHITECTURE FESTIVAL
                              2010

As part of a significant partnership which underlines its commitment to cutting edge design,
Dyson will again sponsor this year’s World Architecture Festival, taking place in Barcelona
between 3rd and 5th November.

At last year’s festival, Dyson unveiled its unique Dyson Air Multiplier™ fans and this year
delegates can look forward to viewing a wide range of pioneering new products at the
Festival.

WAF is one of the world’s biggest gatherings of the global architectural community and will
take centre stage in at the Centre Convencions International Barcelona (CCIB). The Festival
features the world’s biggest architectural Awards programme – the World Architecture
Festival (WAF) Awards.

Unlike other award schemes the prestigious WAF Awards give access to something more
often reserved for a select few – to see shortlisted architects present their schemes live to
international judging panel and delegates, as they compete for the ultimate accolade of
winning a WAF Award.

Paul Finch, WAF said: “The World Architecture Festival celebrates good design that is both
aesthetically pleasing and provides lasting endurance to users. Dyson has built its brand on
the offer of high design and functionality and is therefore a natural partner to WAF. We look
forward to seeing Dyson’s newest products in November.”

This year, as WAF returns to Barcelona for a third year, the Festival’s seminar programme will
be based around the theme of ‘Transformations’ -examining how architecture, materials,
technology, economics and design process affect architecture, the built environment and
cities around the world.

For more information and to purchase tickets for the Festival visit:
www.worldarchitecturefestival.com

                                           - ENDS –



For further information, please contact:

Joanna Reid, Tilly Shirlaw at FD on:
020 7269 9348/ 07855 084 713 or 020 7269 9352/ 07841 423 531
jo.reid@fd.com or tilly.shirlaw@fd.com
To enquire about becoming an official WAF 10 media partner please contact:

Natalie Smith
Senior Marketing Executive
WAF
Natalie.smith@emap.com
0207 728 3986 

				
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