M A R K W. S H U S T E R
NEWTON, MASSACHUSETTS 02459
(978) 804-8298 | firstname.lastname@example.org
Senior marketing executive with brand management, new business development, licensing, and strategic planning
experience. Track record of revitalizing established brands, reversing negative sales trends, driving consumer demand and
controlling costs. Additional competencies include:
New Product Development/Launches: As Chief Marketing Officer, led a team of 10 marketing managers that
launched over 300 products, generating over $100M in sales.
Creative Marketing Solutions: Managed the development of an award winning marketing campaign which won a
Gold Effie award for its effectiveness. This resulted in the largest selling new product introduction in the company’s
history, generating over $50M in sales in the first year.
International Marketing: Extensive International experience introducing new products/marketing programs across
Asia, Europe and Latin America. As Vice President of International Marketing, created the first global marketing
Strategic Planning: Created innovative solutions to complex business issues as evidenced by the development of a
comprehensive portfolio approach to managing the company’s brands within the casual footwear market.
WELLPET LLC, Tewksbury, MA 2006-2010
Leading marketer/manufacturer of natural pet food products.
Vice President, Marketing
Responsible for managing all aspects of marketing, including new product launches, advertising, public relations, trade
shows, promotions, in-store merchandising and social media. Managed staff of 12 and $15M budget.
Tripled revenue by ramping up new product launches, channel diversification, upgrading product
formulations/packaging, and driving consumer demand, resulting in 10x return for investors and company sale.
Directed the launch of over 100 new products/line extensions, generating over $60M in incremental sales.
Developed consumer online community and built membership to over 125K members in two years.
MWS CONSULTING, Newton, MA 2004-2006
Consulting firm that provides strategic marketing solutions to consumer-oriented companies.
Areas of focus included due diligence on acquisitions, consumer insight, new product development, strategic partnerships,
business plan creation and marketing communications.
TIMEX INCORPORATED, Middlebury, CT 2003-2004
Leading global marketer/manufacturer of watches.
Senior Vice President, Chief Marketing Officer
Member of Executive Operating Committee. Responsible for managing all aspects of marketing, including product,
advertising, public relations, trade shows, sponsorships, promotions, merchandising, internet initiatives and licensing.
Managed staff of 60 and $30M budget.
Directed the repositioning of the brand, including new advertising, product assortment, in-store merchandising,
packaging and innovative 150th anniversary program. Sales increased by 10% supported by the new campaign.
Streamlined product development process, improving time-to-market by three months.
Created new business unit to focus on new product/distribution opportunities, producing $5M in sales.
BIOTECH CORPORATION, Glastonbury, CT 2001-2003
Manufacturer/marketer of vitamin supplements.
Chief Marketing Officer
Responsible for creating the strategic direction and management of all marketing disciplines.
Developed the first TV campaign in company history, resulting in over $1M in direct response sales.
Launched line extension to leverage key consumer franchise, creating a 10% increase in brand sales.
M A R K W. S H US TE R Page 2
CONVERSE INCORPORATED, North Reading, MA 1995-2001
Global manufacturer/marketer of footwear, apparel, and accessories.
General Manager of Global Licensing/General Manager of Americas (1999-2001)
Managed the global licensing program with sales in excess of $50M. Responsible for complete management of the $45M
Signed three new licensees, resulting in 20% increase in licensing income.
Developed regional product initiatives, resulting in sales of over $20M.
Vice President of International Marketing (1997-1999)
Responsible for developing and implementing worldwide marketing initiatives outside the U.S.
Directed the first coordinated global marketing launch, including product, advertising and point-of-sale programs.
Created and chaired the Global Marketing Committee, comprised of key marketing personnel throughout the world who
developed global marketing programs.
Director of Marketing (1995-1997)
Responsible for setting the U.S. strategic direction, as well as directing the creation and implementation of all U.S.
marketing programs. Managed Product Marketing, Creative Services, Licensing and Marketing Research. Managed staff of
20 and $20M budget.
Directed the introduction of a breakthrough basketball product which sold over 2M pairs, becoming the largest selling
new item in the company’s history.
Awarded Gold Effie from AMA for most effective marketing campaign in 1996, “Back in Ball” campaign.
REEBOK INTERNATIONAL, Stoughton, MA 1989-1995
Global manufacturer/marketer of footwear and apparel.
Senior Director of Strategic Planning/Assistant to the Chairman (1993-1995)
Directed company strategic planning initiatives.
Directed launch of new Pump technology which generated over $50M in global sales.
Provided comprehensive plan to leverage corporate position in casual footwear market.
Senior Director of Business Development (1991-1993)
Created new area responsible for identifying, validating, and launching new products and concepts.
Managed team responsible for launch of new products resulting in annual sales of $20M.
Collaborated on the creation of a new health club partnership (Reebok Sports Club).
Senior Director of Marketing (1989-1991)
Responsible for several product categories with annual sales of $750M and a budget of $75M.
Increased overall gross margin by 4%.
Directed Cross-Training category to sales increase of over 30%.
FABERGE USA, INC., New York, NY 1987-1989
Director of Marketing
CLAIROL, INC., New York, NY 1981-1987
Master of Business Administration, NEW YORK UNIVERSITY - GRADUATE SCHOOL OF BUSINESS
Bachelor of Arts, CONNECTICUT COLLEGE
CONFERENCE PRESENTATION AND BOARD ACTIVITIES
Presenter at multiple CONFERENCE BOARD Marketing Conferences
Board of Directors, RADLO FOODS
Board of Directors and Finance Chair, NEWTV (Cable Access)
Board of Visitors, SPEAKEASY STAGE
Parents Council Member, WASHINGTON UNIVERSITY AND VANDERBILT UNIVERSITY