Boyden’s Leadership Series Features HP’s Sasha
- Hewlett-Packard’s leader in Eastern Europe shares her insights on the roots of the region’s engineering
success and the opportunities in the tech and IT sectors -
February 22, 2011 05:07 AM Eastern Time
NEW YORK & SOFIA, Bulgaria--(EON: Enhanced Online News)--Boyden, a global leader in executive search,
today released its latest issue of the Boyden Leadership Series featuring an in-depth interview with Sasha
Bezuhanova, Hewlett Packard’s Director of Public Sector, Central and Eastern Europe (CEE).
The interview highlights Mrs. Bezuhanova’s points for winning leadership, her views on cloud computing and the
responsibility for educating and developing the next generation. Mrs. Bezuhanova oversees HP’s public sector
business in 27 countries including Russia, in Eastern Europe, the Western Balkans and Central Asia.
“Sasha’s leadership skills and strong insight on the state of the IT industry and the potential for Eastern Europe and
Asia make this interview a very interesting read for executives in multiple industries,” said Trina Gordon, Chairman
and CEO of Boyden World Corporation.
“Sasha has earned her reputation as one of the most powerful business women in Europe,” said Daniela Ossikovska,
Managing Partner of Boyden Sofia. “She has a unique ability to forge partnerships and possesses a keen
understanding of the keys to achievement for a developing region. Her experience in building business through major
transformations in government and the private sector has resulted in HP’s success in the CEE.”
Mrs. Bezuhanova began her career at Hewlett-Packard in 1994 as a manager in Computer Systems and was
promoted to General Manager when HP opened its office in Bulgaria in 1998. Under Mrs. Bezuhanova’s
management, HP has become the leading ICT company in the region. During her tenure, the HP Bulgarian team has
developed the infrastructure and key services in the region’s three largest telecoms, industrial organizations and
public and financial institutions. She has driven important investment for HP, including a Global Delivery Center,
which employs engineers in Europe, the Middle East and Africa.
The full interview with Mrs. Bezuhanova is available at www.boyden.com. Previous issues of Boyden’s Leadership
Series include interviews with Brian Schipper, Senior Vice President of Human Resources at Cisco; Ümran Beba,
Region President for Asia Pacific for PepsiCo; David Gergen, Director of Harvard’s Center for Public Leadership
and a former presidential advisor; Robert Reich, currently Professor of Public Policy at the University of California at
Berkeley and a former US Secretary of Labor; and James E. Lillie, President & COO of Jarden Corporation. All
are available on Boyden’s website.
About the Series
The Boyden Leadership Series is an ongoing publication that highlights the views of high-profile business leaders on
issues relevant to leadership, management and talent acquisition. The series’ editors conduct interviews with heads of
corporations and other key organizations across the globe to further growth and the exchange of ideas.
About Boyden World Corporation
Boyden is a global leader in the executive search industry with more than 70 offices in over 40 countries. Founded in
1946, Boyden specializes in high level executive search, Interim Management and Human Capital consulting across a
broad spectrum of industries. For further information, visit the firm’s website at www.boyden.com.
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and
society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal
computing, software, services and IT infrastructure to solve customer problems. More information about HP
(NYSE: HPQ) is available at http://www.hp.com/.
t. +1 (213) 452-6472