Social Media Optimization Services ensure that you are on the same page as your prospective customer. Do not depend on a single avenue to drive traffic to your online presence. Search engines have become extremely clever. What with paid adwords and the crowded net, the chances of your site coming on top of the SERP (Search Engine Result Page) are proving to be more and more problematic. Peers share their needs and brands they are scouting for, on line freely and seamlessly. Suppose a girl tells her online friends on Orkut, about a book she has read and liked. Would it not be wise, for a publisher to appear organically on the same page? It may be Face book, Orkut or My Space. The young pay little attention to the old way of advertising and promotion. Social Media Optimization Services help you to set up and even operate the new medium for the nextgen. Podcasts, Blogs, customer-specific press releases about products or services are some of the examples of the latest in pushing your brand across. The effort of course needs continuous monitoring and mentoring. The need, the fashion or the expressions are dynamic and may change over night. Take for example, on a blog, there is a comment by a visitor that is adverse to your interests. It will be imperative to counter that in a subtle manner at the earliest. General Motors and Wal-Mart are some of the famous brands running or participating on blogs. Podcasts, the downloadable audio content (using MP3 players) are another tool offered by Social Media Optimization Services. Whirlpool has an indirect podcast talking about their washing machines. The technology and language proficiency are the dual core skills essential to create meaningful communication. Only an intelligent Social Media Optimization Services firm can keep you ahead of the competition.