Social Media Marketing and Social Authority

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					Though it is new in the industry, social media marketing has taken on some new
challenges. This type of marketing effort becomes efficient if it is build around the
grounds of social authority. Marketers should come up with new and more ways on
how they can convince the audience of their genuine intentions, knowledge and
expertise in their field. One way of doing this is to provide them with valuable and
accurate information about the products and services. Trustworthiness and reliability
are two of the things that buyers give importance on. With the ongoing crisis, people
tend to value their money more.
  Social authority can be created through the use of social media tools. Wikipedia,
Facebook, Twitter and Yahoo are some of the media platforms that businesses use to
promote their products. Publishing a company's business content through the use of
the internet is one way to influence the target market. However, consumers prefer
companies that are referred by someone they trust. Their buying decisions are either
directly or indirectly influenced by social media marketers. It depends on how
credible the advertisement is. That's why it is an imperative that businesses come up
with a purposeful and carefully planned marketing strategy. This will make the
promotion effective and companies will be able to build the authority that they need.
  There are a lot of social media forms available today. Some of the most popular ones
are internet forums, weblogs, social blogs, wikis, microblogging and social
bookmarking. The application of theories from the field of media research and social
processes resulted in the creation of six types of social media. This classification was
determined by Kaplan and Haenlein in an article published this year. The six types are
collaborative projects, blog and microblogs, content communities, social networking
web sites, virtual worlds and virtual communities. With the help of these tools,
businesses can plot out a marketing plan that is both creative and trustworthy. Social
media marketing, no matter how innovative and convenient it may be, needs social
authority to be able to maintain and improve its customer base.
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