A simple business idea does necessarily mean that the scheme is simplistic. There are many reasons why merchants choose to go for the simple options. The first reason is to do with capacity. At the beginning of the online business venture, the merchant will have very limited resources and even more limited experience about the online marketing industry. Therefore it makes sense for them to take a slow but sure route to success. If an entrepreneur decided to go full swing for maximum investment, it is likely that they will suffer losses that will completely discourage them from the industry. On the other hand a cautious approach pays off. Many online businesses require an element of technical skills. This means that the merchant has to be prepared to display these skills in all circumstances so that they can be used as a competitive advantage. The novices to the industry will not have many of these skills. Instead they will find their way gradually until they are at a point where the business becomes instinctive. A simple setting allows them to develop their tactics in peace. It also opens up possibilities that might have been hidden. In other words it is a great way of easing into the industry. The simple approach to business is not for everyone. Some people find it stifling while others prefer to go at a very fast pace. It is all about finding the right balance and ensuring that the industry does not dictate the methods which are used to achieve the different objectives. In due course the industry can improve its image and work to change the dynamics of all the different parts of the industry. As the merchants gain more experience, they will be able to identify the opportunities that can lead them to increased profits within the online sector. Big business is never a good starting point for the merchants. They have to think about ways to scale down their ambitions according to the realities within the market. If the merchants cannot achieve this objective amicably then there is a danger that they will overreach and go for ventures that are not workable. A sure way to fail the online income test is to go for too much. Merchants have to be aware of the limitations that they face and they have to work to ensure that there are processes to handle all the expectations that are inherent within the business arrangements. Advice for Entrepreneurs: The Doba website is often the tipping point for people that wish to make it in the online marketing business.