SEO Tips and Tricks for WordPress by djsgjg0045

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									I think it's pretty apparent that I'm a big WordPress fan, basically because it can be
used as either a Blog or a CMS system. For me, there really isn't any other system that
I like to work with.
  Now by default, WordPress has a search engine friendly setup but in order to get the
biggest bang for your buck, we need to edit some parts of the code and add a couple
of plugins to make it even more seach engine friendly.
  One of the first things you need to consider is using a search engine friendly theme.
This means you should choose a theme that does not go overboard with images. Some
themes just use way to many images and therefore, make doing any SEO almost
impossible. Also make sure that your image tags have the alt attribute set for each
image. This is extremely important as Google does not like images that do not have an
alt attributes. According to the W3C recommendations, the alt attribute specifies an
alternate text for user agents that cannot display images, forms or applets. As the
Googlebot does not see the images directly, it generally concentrate on the
information provided in the alt attribute. No alt attribute, no information.
  The next thing I like to do is make sure my Permalinks are set up to be as SEO
friendly as possible. You will find the setting under the Settings->Permalinks option
of the Admin panel. I like to use the "Custom Structure" feature, setting the option to
/%postname%/. This way your posts will be indexed by their title. So an article or
post entitled "My Best Web Page" will be found with the URL,
http://your-domain-name/My Best Web Page/.
  Previously, I mentioned that your choice of themes should consider the number of
images used, but you also need to make sure that your theme has an archive page.
Having an archive page will allow your visitors to read your older posts and will
improve the amount of content available to your readers and search engines. If your
theme does not have an archive page, but you really want to use the theme, you may
consider either paying someone to add the page for you, or if your more of a do it
yourself type of person, you might consider this a DIY project. If you need a good
reference book to get you started, I recommend “Rockstar WordPress Designer,
Revised Edition 2010? from Rockable Press or "Smashing WordPress, Beyond the
Blog" from Smashing Magazine. Both books will instruct you on everything you need
to know about WordPress.
  Now there are a couple of plugins that can make WordPress SEO a lot easier. The
first, "All in One SEO Pack" , is streamlined for some best practices for WordPress
SEO. While it gives you many options the defaults reflect the settings I recommend
using. You can find this plugin here, and it is well worth the installation. I should also
mention that there is both a free and paid for version. I, personally, have only used the
free version and I have been extremely satisfied with the results.
  The second plugin I like to recommend is "XML Sitemap Generator for WordPress".
This plugin generates a XML compliant sitemap of your WordPress blog. This format
is supported by Ask.com, Google, YAHOO, Bing and MSN Search to name just the
big guns. Great news, this plugin is free for everyone! Since it’s released under GPL,
you can use it free of charge on your personal or commercial blog. The author,
however, would appreciate a small donation if you like his work, and personally, a
donation is in order as this plugin is definitely worth it. Once you have installed the
"XML Sitemap Generator for WordPress" you need to remember to add the
sitemap.xml file to the Google, Bing and Yahoo Webmaster tools so that the spider
will crawl the URL on regular basis.
  If you have not done so already, you also need to sign up for Google Analytics.
Using this tools is really the subject of it's own separate article, or maybe a few.
Suffice it to say that this tools will help you figure out if your SEO project is working
and how to improve your SEO efforts. It's just something anyone who is serious about
SEO should do. I also like to recommend that you register for Feedburner. You can
find the site here. With Feedburner, you can add an RSS feed to your site so that your
readers can subscribe to your articles. Here's a free booklet about how RSS feed work
if you want to know the in's and out's of RSS.
  Now these suggestions are just the tip of the iceberg when it comes to WordPress
and SEO. You can find many more plugins on the WordPress Plugins Directory that
can help you boost your SEO ranking. I hope this article gets you started ....

								
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