It is no longer appropriate for marketing personnel to generate leads, hand them over
to a sales department and then declare victory. Currently, marketers need to keep the
process under their own umbrella by capturing the lead and converting it either to a
distributor or into a customer or both. Nowadays because of a bad economy resources
are depleting and online companies have begun to micro-manage their available
resources in an attempt to increase productivity and profits.
There are some specific guidelines for conversion, but there really is no exact
formula or secret to converting leads into revenue or business builders. Conversion
rate optimization is the best way to use metrics and a good tool to check the growth of
the online business based off of the metrics data. If the conversion rate is very high
then a company is growing and easily converting their leads into revenue. If there was
a hypothetical secret to converting leads into sales, it would be to treat your leads with
respect and understanding. With this they feel that they are important to you and more
importantly, it makes them feel as if you value them. The end result is that through
them you will ultimately earn more money. You should try to obtain your leads from
anywhere possible, because the more leads you get, the higher your conversion
percentages will be and the more sales/profit you will obtain. In order to optimize
your lead generation you must constantly seed your brand. Wherever you go
distribute your business cards and talk about your products and services. This offline
strategy should become a part of your fabric and eventually should become second
nature to you. As an online strategy, you can search out specific keywords over the
internet and find out people who are interested in purchasing your products and/or
services. You can also use social media to get your brand and message out into the
public face to face. After finding leads, you should then categorize them according to
their standing. For example, "A" is a category of people who will purchase your
product soon. The "B" category are people who will purchase it after a period of time.
The "C" category are those who are not confirmed to purchase your company's
products. Additional categories can be added for people that you would like to recruit
as "Business Builders."
After categorizing your leads, you should create your blog and update your website.
This is one of the best ways to promote your products and opportunity. Do something
special for your leads to make them feel important. If they live close, you can ask
them to attend your social events. This is the best secret to converting leads info
friends. By having a relationship with your leads, you will have the best chance at
overcoming their objections, gaining their confidence and eventually adding them to
your business opportunities.
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