Surely you have seen television ads that ask the consumer to "call now" or "visit our
website for more information." This is direct response marketing at its finest, and
direct response television marketing has proven time and time again to be one of the
most effective methods used to build brand awareness.
So, how does a company build brand awareness with direct response television
1. Identify your target audience. This is an important aspect in any form of
marketing, yet it is often overlooked. Advertising outside of your target market is the
equivalent of rolling up $20 bills and throwing them in the trash. It simply doesn't
make sense yet many business owners and even Fortune 500 companies do this. When
identifying your target audiences take into account not only your obvious target
market, but also consider smaller sections of a larger market. Targeting these "niche
markets" can often times be very profitable and cost effective. 2. Speak the language
of your target audience. No I am not talking about English or Spanish; what I am
referring to is connecting with your customers on an emotional level. The target
audience must be able to relate to a company's message or slogan. Building a brand
without building rapport with customers will run a company right out of business. 3.
Get your message out there. After you have identified your target audience and
become relatable to that audience it is time to get the message heard. Direct response
television marketing is the way to do this, as any company or organization has the
opportunity to reach millions of customers on an international level.
Once a company identifies its target audience, develops a solution, and markets that
solution on a massive scale then brand awareness is built. Direct response television
marketing happens each and every day, and many of the most recognized
commercials on television are actually direct response television marketing
campaigns. DRTV media buying is a tremendous way for any business to reach their
target audience quickly and easily. In order to get started with a direct response
television marketing campaign call a top company and speak with them today!
To learn how direct response television marketing can grow your business, contact
Chicago based direct response media buying agency A. Eicoff & Co.