Driving ROI on Twitter

Driving Positive ROI on Twitter Mike Volpe (@mvolpe) VP Inbound Marketing @HubSpot “Forget the numbers. Just be interesting.” Source: www.HubSpot.tv interview The “I” of Twitter ROI ‣ Time to listen, tweet, respond ‣ Time to publish interesting content Being Interesting Drives ROI http://twitter.com/jennalyns/statuses/2042601450 Value Beyond 140 Characters The “R” of Twitter ROI ‣ Traffic to your website ‣ Buzz & spreading your content ‣ Inbound links (for SEO) ‣ Increased brand recognition ‣ Leads and sales Website Traffic Source: HubSpot software running on Blog.HubSpot.com Buzz & Content Spreading 1,083 540 426 10,839 42 Source: Search.Twitter.com Inbound Links (SEO) Links to Blog.HubSpot.com Source: HubSpot software running on Blog.HubSpot.com Brand Recognition Source: www.TweetVolume.com Twitter Grader – Measures Authority Leads and Sales ‣ Top 10 source of traffic to HubSpot.com ‣ >5% conversion rate from visitor to lead ‣ “Normal” conversion rate from lead to sale ‣ Thousands of dollars / month in lead value Source: HubSpot software running on HubSpot.com Thank You ‣ Mike Volpe (@mvolpe) ‣ VP Inbound Marketing ‣ @HubSpot Additional Twitter Resources ‣ These slides – http://tinyurl.com/061509mvolpe ‣ Twitter Grader – http://Twitter.Grader.com ‣ State of the Twittersphere 6/09 Report – http://bit.ly/sotwitter ‣ Using Twitter for Marketing & PR Webinar – www.HubSpot.com/twitter-for-marketing