2.5 - Bring It

Document Sample
2.5 - Bring It Powered By Docstoc
					U LTIMATE O FFLINE -B RING I T !

http://ultimateoffline.com



The Ultimate Course for finding, helping and profiting from
small businesses with offline consulting. What works, what
doesn't and how to avoid as many headaches as possible in
offline consulting!




by Gary King




                                                              1
ULTIMATE OFFLINE -BRING IT!

DISCLAIMER & IMPORTANT NOTICES:

You may not reproduce, distribute, share, sell or give away any part of this course without the
express written permission of the publisher. If you received this guide elsewhere (meaning you
didn't buy it from http://ultimateoffline.com) it's stolen. Contact me at
fraud@ultimateoffline.com and let's make it right.

The publisher has strived to be as accurate and complete as possible in the creation of this
report, but makes no warranties or representations that the contents are complete or accurate
due to the rapidly evolving nature of the Internet.

The information contained in this product is 100% the opinion of the author only. It is not to be
construed as business or consulting advice.

The sole purpose of this product is to share the experiences of the author. No guarantee or
implication of income or success is implied. This product is not a substitute for, nor considered
to be a source of professional, legal, financial or accounting advice. All content of this product
(yes, everything) is the sole and exclusive property of the author.




                                                                                                     2
Table of Contents
Bring It! ........................................................................................................................................... 4
What Do I Need to Know? .............................................................................................................. 4
A Note On Outsourcing ................................................................................................................... 5
But I Don't Know Web Design ......................................................................................................... 6
   Web Host Templates................................................................................................................... 7
   WordPress Themes ..................................................................................................................... 7
   Site "Builders" ............................................................................................................................. 8
   Simple Web Design ..................................................................................................................... 9
   Web Templates ........................................................................................................................... 9
   My Personal Template Resources............................................................................................. 10
   Template Warnings! ................................................................................................................. 11
But I Don't Want to Learn Web Design......................................................................................... 11
   Image Warnings and Resources................................................................................................ 12
   Free Images ............................................................................................................................... 13
   Low Cost Images ....................................................................................................................... 13
Handling What You Can't Do ........................................................................................................ 13
   Other Ways to Deliver............................................................................................................... 15
Doomed to Fail .............................................................................................................................. 15
Wrap-Up........................................................................................................................................ 16
The Next Level............................................................................................................................... 16




                                                                                                                                                          3
BRING IT!
I'm often asked, especially by those starting out in offline consulting, about the best way to
actually deliver the services that you have offered to clients.

It's a difficult question to answer without knowing more about each person's abilities and
interests, but here are some ways that I have used and have personally seen others use.

EVERYONE has the right to live their dreams and run their own business. Just realize that you




WHAT DO I NEED TO KNOW?
may need to find resources and learn new things when you need to do stuff you've never done
before.




I struggled with giving everything I thought every single reader would need to get the basics of
delivering offline consulting services. Fact is, there's NO way to do that because each reader
will come from different experience levels.

I have a big list of resources for you below, but rather than reproduce volumes of information
on some of the basics that may not apply to you, here's a checklist of items that you'll want to
gain experience with or find partners to help you with.

   •   HTML or WordPress Web Site Creation
   •   Installing WordPress
   •   Graphics Work

If you're just getting started with no experience, understand that there are many that have
come before you that can be your guide.

I'm happy to help too, but there are SO many ways you can sort through this in manageable
chunks. For any kind of installation thing, always turn to your web host's support. I love
HostGator's support chat for example.


                                                                                                   4
If you need help, just search for the topic. There are tons of free YouTube videos,
WordPress.org has tutorials, etc.

There are so many great tutorials on the web, it didn't seem right to try to narrow them down
to a one size fits all mold.

Do This:

   •   Focus on finding and contacting clients!
   •   While you are finding clients with problems you can solve, learn the basics of WordPress
       and hosting.

With this course and the knowledge above, you are literally able to start acquiring clients now!




A NOTE ON OUTSOURCING
Remember, to be an "expert" you only need to know 10% more than the plumber you're
helping - think you know more about WordPress than him? You bet you do!




Yes, in my teasers for this course, I said that the way to do things is NOT outsourcing. DON'T
WORRY, I didn't lie to you (more on that in a minute.)

I do want to point out that you CAN outsource most if not all of running an offline business -
BUT - YOU will be the one that your clients turn to.

They won't care that your web guy isn't returning your emails, they just want their updates
completed - and rightfully so.

Volumes have been written on outsourcing and I won't add to them at this point, with one
exception...

Realize that you can find people in your own area that offer complimentary skills to yours.
There's some trust involved there of course, but you can outsource the "sales" part of it if you
prefer, or you can outsource the web site building for example. Just try to find reliable people
so you don't end up damaging your reputation - this is a business you're running (and profiting
from!)

                                                                                                   5
I personally have a few contacts like this - they refer business to me and I give them a
commission or they are out bringing in clients for their own work and they hire me to help.

So many different options are available for outsourcing. Especially when just starting out
working with someone, carefully review their feedback scores and ask for samples of their
work.

Some outsourcing sites for your reference:

   •   http://easyoutsource.com
   •   http://elance.com




BUT I DON'T KNOW WEB DESIGN
   •   http://odesk.com




I always, always recommend that people continually learn new things and hone their existing
skills - it makes life interesting to learn new things.

One popular solution to this problem is to use web site templates. A web template is just a pre-
built web site. The designer sells as many copies of that site as she can, but at a low price.

It's always best to customize these by making some small changes, etc., but more on that in a
second.

Here are some sources and ideas for you.

   •   Web hosts like HostGator have free web site templates that you can use
   •   WordPress themes are widely available free and low cost
   •   Many web hosts have "site builders" that you can use - drag and drop kind of tools to
       build web sites
   •   Web templates are widely available at low cost




                                                                                                   6
Web Host Templates
Sometimes these things are really old and outdated, but other times, they are actually a
valuable resource.

Check them out before you use them as a resource, but know they are available.



WordPress Themes
I've also been quoted as saying that WordPress is the WRONG platform to use.

Now, before all you haters get crazy on me, I have a very VALID reason to say so, but rest
assured, WordPress is an awesome platform and you can get a great looking web site running
very quickly using it.

I've gotten lots of responses from people slamming me for saying this that WordPress is the
wrong platform to use.

I've got a REALLY good reason for doing so - it's called MONEY!

Listen, I'm a fan of WordPress - it's an amazing platform, and you CAN use it for your clients - I
do too.

Here's what I want you to get.

I've personally seen other courses recommend that you setup a WordPress site for a client,
show them how to make posts and move on to the next client. WRONG!

Why is it wrong? YOU don't make any ongoing money. YOU don't get paid to do simple
updates - maintenance work on the site.

Now, it doesn't matter if it's WordPress or a regular HTML web site, ALWAYS try to include
maintenance time in your offerings for your clients (see the "Proven Money Makers" Guide for
more).

It's a simple task that can easily earn you extra cash - don't overlook that profit center!


                                                                                                     7
There will be some clients that WANT to do their own updates, and that's cool. My experience
is this... you run across someone that wants to put "webmaster" on their resume so you work it
out with them to do the updates.

They never get it done.

People working at a company have OTHER things to do besides tinkering with the web site. (at
least they should!)

If that happens, step in and politely suggest that they go on your maintenance plan and you'll
handle everything for them.

Better yet, try to head that off in the first place. As soon as it comes up, suggest to the decision
maker that their employees may be more productive doing their daily duties, while you handle
the Internet efforts - each of you has a specialization.

You don't run a restaurant. Why would they want to try to run their restaurant AND become a
web guru when you can handle it for them at a reasonable investment?



Site "Builders"
Most web hosts have a graphical drag and drop kind of web site builder built in. Sometimes
you have to request access to it, but it's usually free. For example, HostGator has two different
ones that are free, but you must fill out a form to get a username and password for them.

There are a couple gotchas on these site builder things - perhaps most important is that often,
you can only use them on the primary web site for the account. Translation - you can't always
use them on a reseller account.

Check your host's capabilities before you head down this path.




                                                                                                       8
Simple Web Design
I'm an old school html tag kinda guy, but I realize that not everyone is. Web hosts aren't the
only folks that offer web site builders. I have friends that use Weebly for example.

It's a web page based, drag and drop kind of thing - very simple to use and get up and running
with something quickly. You can host a free Weebly site (with their branding), or for a
reasonable investment, you can have the branding removed.

If you found this information useful, here is my undisguised, no-trickery affiliate link and the
direct link too.

Weebly: Web Site Creator

http://affiliate.weebly.com/scripts/click.php?aid=4d47033f602c7&cid=d4aceefd

       or the plain version:

http://www.weebly.com



Web Templates
There are hundreds of different web template sites. There are actually thousands, but most of
them are just affiliates for the bigger sites.

Some people are concerned that their site will then look like several others (since the template
is sold more than once) but honestly, that doesn't really freak me out.

Look, many people buy a template and never do anything with it. If like 500 of them are sold,
and a big chunk of that 500 never do anything anyway, and there a like several BILLION web
sites in the world, well... it's not really that big of a deal.

I love using templates as a basis for a design. It saves me HOURS of coding and building style
sheets, plus it gives me creative fuel.

Tweak them so they are personalized or use them as building blocks and create an absolutely
unique design, depending on the client's needs and amount they are paying.
                                                                                                   9
I've turned a $17 template into nearly $4,500... not a bad 17 bucks eh?

My Personal Template Resources
Yep, these are sites that I personally buy from in order to speed up my development projects.

Here are my undisguised, no-trickery affiliate links. If you use them, yes, I will get a sales
commission, but they are resources I use. I follow with the direct links too.

ThemeForest: Web Templates, WordPress Templates - REALLY like this resource

http://themeforest.net?ref=garyking

       or the plain version:

http://themeforest.net



TemplateMonster: Massive Collection of Templates

http://store.templatemonster.com?aff=siteblueprint

       or the plain version:

http://www.templatemonster.com



Open Source Web Design: Free Templates (read cautions below)

http://www.oswd.org (direct link)



WordPress.org: Free Themes (read cautions below)

http://wordpress.org/extend/themes (direct link)



                                                                                                 10
Note: WordPress Themes are available through your WordPress console too, it's under the
Appearance menu, then Themes. Choose Install Themes, then you can search for keywords
related to the theme you want.



Template Warnings!
BE VERY CAREFUL with free templates.

   •   At a minimum, know that MOST of them REQUIRE a link back to the template
       developer's web site. Sure, you can break the rules and remove it most of the time, and
       I'm not the Internet police, but follow the terms of use.
   •   There have been reports of very, very nasty things happening with free WordPress
       Themes specifically - stuff like encrypted programming code that prevents people from
       removing the link back to the developer and worse - the themes displaying ADS on the
       sites - Ads that the developer gets paid for!
   •




BUT I DON'T WANT TO LEARN WEB DESIGN
       ALWAYS change the images in a design unless you can VERIFY that they have been
       licensed properly.




OK, cool. As I said above, I do encourage you to learn new things and to polish your existing
skills, but some things aren't for everyone.

In this case, you'll either need to partner with a local resource, or find a good outsourcing
partner to help. You could hire an employee for your company, just find a way to get enough
income coming in to support you before you do.

Or, you could do a partnership with someone that does web design. Start a company together.
That has its challenges too, but we overcome challenges, right?

One other resource for you on this topic. TemplateMonster (mentioned above) has their own
outsourcing program. You can buy a template and they will actually do the customization for
you.

                                                                                                 11
I've used this before with great success - primarily when there was a Flash component to the
web site I needed and I hadn't yet learned Flash. I've passed that phase now, but it was a good
experience and a solid way for you to deliver results.

(same disclaimer as above for the links below)

TemplateMonster: Template Tuning Service

http://www.templatetuning.com/?aff=siteblueprint

       or the plain version:

http://www.templatetuning.com



Image Warnings and Resources
Listen, using images (graphics) on a web page without the right to do so can cost you a LOT of
money.

I had a client that came to me with a web site already designed - I just took over their hosting.

Their previous developer was nowhere to be found.

Shortly thereafter, they called me in a panic - they had received a fax demanding $1,500 USD
for ONE picture on their web site. The developer hadn't properly licensed the image, and this
client was stuck paying the price for it.

Clients WILL hold YOU responsible for it if they have to pay.

Avoid all this garbage and use legit images.

            YOU CAN NOT JUST SEARCH ON GOOGLE FOR IMAGES AND USE THEM!

Sorry for the yelling and the bad news, it's true - don't get burned, please.

So, what are you do do? Easy - just use these resources - it's what I do. Always check the terms
of use. On the free sites, you sometimes have to link back to the photographer. On paid sites,

                                                                                                    12
you typically can use on the web without a problem, but not for like a huge twitter background
or something. The terms are usually really fair, just understand them so you don't break any
rules.

The paid sites are usually very low cost, $1-$2 per image, so they won't break the bank. For
web design, you typically only need the smallest resolution (size) they offer.



Free Images
Stock.XCHNG: http://sxc.hu

Morgue File: http://morguefile.com



Low Cost Images
(I've used BOTH these sites for years)

BigStock Photo: http://www.bigstockphoto.com/?refid=TvwfHUmeaK

       or the plain link:

http://www.bigstockphoto.com




HANDLING WHAT YOU CAN'T DO
iStockPhoto: http://www.istockphoto.com




How do you deal with things that you don't know how to do? You know, when a client asks you
to do something and you've never done that before?

Well, my first piece of advice is to be honest. In fact, it's kind of a requirement. See, I'm no
lawyer, but saying you can do something when you really have no clue can end up being a
problem - it's called "False Representation" or something like that.
                                                                                                   13
Hey, like I said, I'm not a lawyer.

I'm also not a liar. Don't be one either. It can only go bad.

So what CAN you do?

Be open. Be honest. Your clients will be turning to YOU for advice - YOU are their expert.

You can't possibly know everything and they will realize that.

Seek help - if you go to your family doctor with a hurt foot, that doctor will most likely refer you
to a foot doctor.

You can be the point of contact for your client and FIND someone that can help with whatever
they need.

Choose wisely - this is sort of like outsourcing here - but always be the point of contact so they
stay YOUR client. ;-)

Here's an example... a forum friend was working with an offline client. They asked her to do
some Pay Per Click (Adwords) stuff.

She had a REALLY bad experience with Adwords in the past and lost a LOT of money. She didn't
want to give up the work, so what did she do?

She was honest and told them she would be their gopher. If you're not familiar with that term,
it means that she was going to gather everything for them.

She spent some time doing some research on PPC, put together the pain points she had
personally experienced and produced a short 7 page report for them.

Guess what? The client thanked her, and wrote her a check, asking PERMISSION to keep in
touch with her for future projects!

She earned $200.

In her words:

                                                                                                       14
" The client decidde not to take me up on my services but asked if I had experience with
Adwords. I took your suggestion, I was upfront and honest but ensured them I was confident
enough to try.

Gary, dude gave me $200! And I really didn't do any "work." I was honest and kept good on
my word that's it! And the research only took me two or so hours."



Other Ways to Deliver
Yes, you can outsource most, if not all of these services. If you aren't familiar with outsourcing,
it's basically just hiring someone to do a project. No commitment after that.

There are many outsourcing sites available, including fiver.com, elance.com, odesk.com and
others. I recommend that you always check references or ratings for previous projects before
hiring someone.

Even better, consider partnering with a local resource - for example, a web developer in your
area. You can also partner with someone from a forum you frequent - again, check their




DOOMED TO FAIL
references, but it's easier for some to work this way because they feel the partner is part of the
same community they are.




If you never want to learn new things and you continually come up with reasons that finding
local partners or outsourcing won't work, then you should really consider your viewpoint on
life.

You can't just expect to do nothing and become a millionaire.

Seriously - you CAN do this. You CAN find ways to solve these clients' problems and solve your
own of not knowing how to do something in particular.

If you can drive a car now, could you ALWAYS drive a car? Of course not, you had to learn.

Did you always know how to use a web browser? No. You learned how to do it.
                                                                                                      15
You're NOT doomed to fail unless you make yourself out that way.

Yes, outsourcing can be a pain in the neck - anyone that tells you differently is lying. Period.

But, so is hiring an employee. The job has to get done regardless of who's doing the work.
Look for good people to partner with and learn new things as you go, ever expanding the
services you can offer your clients and profit from.




WRAP-UP
There are no absolute answers in delivering services, simply because you can offer such a wide
variety of them and each person's abilities differ. In this guide, I've empowered you with
resources for the biggest issues people face in delivering the services we've discussed.

Keep an open mind. Always keep your eyes open for trusted partners, locally and on a totally




THE NEXT LEVEL
outsourced basis. Expand your own brain and learn new things - don't be afraid - be honest
with your clients.




   1. Take another look at the checklist you printed - "3.2 - Services to Offer.pdf". It's the one
      that lists all the services you are planning on offering as an offline consultant.
   2. Review the services you choose to offer, and write down HOW you will deliver them. If
      you can deliver the service personally, just put "Me" in the box. If you are going to
      outsource, enter the outsourcer's info. If you don't know, enter a "?". For those areas,
      keep your eyes open for a good contact that can handle them for you.

Continue on with the guide "2.6 - Stuff You Should Know.pdf" in the folder called "2 - Main
Guides".


                                                                                                     16
17

				
DOCUMENT INFO
Shared By:
Categories:
Tags:
Stats:
views:298
posted:2/21/2011
language:English
pages:17