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Delta Media's PR Makeover Winner_

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					                                                                              In this issue, Delta Media:
                                                                              Announces PR Makeover winner, helps healthcare, travels around Europe,
                                                                              and guides the future of PR.




                    Spring 2007                         dispatch                                                        Delta Media’s Corporate Newsletter




Delta Media’s                                                                                                                Delta Media Excels
                                                                                                                             on International
PR Makeover Winner!                                                                                                          Stage
The Canadian Hard of Hearing                                                                                                 Delta Media went the
Association (CHHA) is smiling                                                                                                distance and provided
from ear to ear after winning                                                                                                media relations in support of
Delta Media’s $100,000 PR
                                                                                                                             three successful exhibitions
Makeover Competition. The
competition was launched to                                                                                                  in Europe for Library and
celebrate Delta Media’s 15th                                                                                                 Archives Canada. The
anniversary in September                                                                                                     first two exhibitions by
2006. We received over 40                                                                                                    world-renowned Canadian
submissions and our Blue                                                                                                     photographer, Yousuf Karsh
Ribbon panel of judges                                                                                                       were launched in Nice and
narrowed the five finalists
                                                                                                                             Paris, France. Delta Media’s
down to two. To break the tie, Delta Media met with the two non-profit     CHHA representatives are as follows: Janice
                                                                            McNamara, Executive Director (second on          President, Sheena Pennie,
organizations and after much deliberation, we chose the Canadian             the left), Michel David, Project Lead (first
Hard of Hearing Association. The association will receive $100,000                                                           travelled to London to help
                                                                            on the right) and Carole Willans-Théberge,
worth of services from Delta Media and our generous partners: Affinity                  President (second on the right).     with the third exhibition
Productions, Bypress Printing and Copy Centre, BMR Group, Jacques P.                                                         and loan of the “Four Indian
Robitaille, MARSworks, Paladin Design, and Stephen Fenn Photography.                                                         Kings” portraits. The “Four
We look forward to developing our relationship with the CHHA over the                                                        Indian Kings” once again
next year.                                                                                                                   served as First Nations
                                                                                                                             ambassadors to England in

Helping Hands                                          CPhA Gets the                                                         the National Portrait Gallery’s
                                                                                                                             London exhibition Between
for Healthcare                                         Full Suite of Services                                                Worlds: Voyagers to Britain
                                                                                                                             1700–1850. They were loaned
The Canadian Medical Association operates a            The Canadian Pharmacists Association is building                      to the National Portrait
number of subsidiary companies to deliver value        on four years of success and taking advantage of the                  Gallery in London as part of
to its members. One of these is MD Financial, one      full range of expertise Delta Media offers. Our Vision                a future travelling exhibition
of Canada’s most progressive financial services        Research division conducted a landmark survey for                     and outreach
companies. Since the fall of 2006 Delta Media’s        the Canadian Pharmacists Association - the first-
                                                                                                                             program of
Bernard Gauthier has been working with the AVP         ever national study of the Pharmacy Technician
of Marketing Communications on communications          workforce in Canada. Our Public Affairs Strategy                      Library and
planning for the company. Delta Media has also         Group helped the Canadian Society of Hospital                         Archives
provided strategic counsel and developed a number      Pharmacists and CPhA encourage the Manitoba                           Canada.
of creative campaigns for MD Financial including       government to pass Bill 41, The Pharmaceutical Act.
direct mail, Web marketing and print advertising.      Finally, Delta Media has been retained as Agency                                    Sa Ga Yeath Qua Pieth
We have also written and produced three innovative     of Record for a two-year pharmacy human resource                                         Tow grandfather
corporate videos for this dynamic client.              initiative dubbed “Moving Forward.”                                                     of famous warrior
                                                                                                                                                    Joseph Brant
 BREAKING NEWS - Success with                                                     On the ‘Write’                                Our Core Competencies
                                                                                                                                Delta Media’s three

 Delta Media Wins Standing Offers                                                 Track- New                                    divisions provide a full
                                                                                                                                range of public relations,

 OPC Contract
                                        Delta Media is proud to be on
                                        nine public sector standing offer         Training Program                              research and government
                                                                                                                                relations services.
                                        lists including recent successes,
                                                                                  Delta Media’s Writing for the News
                                        NRCan, Environment Canada and
 Delta Media’s Sheena                                                             Media is the newest addition to
                                        Public Service Human Resources
 Pennie has been selected                                                         our Communicate with Confidence
                                        Management Agency of Canada.                                                            • Strategic communications
                                                                                  Seminars. It is delivered by media
                                        This is in addition to clients with                                                       planning
 by the Office of the Privacy                                                     relations specialists Ken Anderson
                                        whom we have had standing offers                                                        • Media relations
 Commissioner of Canada to                                                        and Bernard Gauthier. This session
                                        for several years, such as the House                                                    • Crisis communications
                                                                                  is designed to assist participants
 be the Conference Director             of Commons, Industry Canada                                                             • Special events/product
                                                                                  to craft engaging media materials
                                        and the City of Ottawa. We are                                                            launches
 for the 29th International                                                       such as media pitches, teasers,
                                        proud that our public sector clients                                                    • Advocacy advertising
                                                                                  alerts, advisories, news releases             • Training
 Conference of Data Protection          have confidence in our ability to
                                                                                  and backgrounders to target key               • Web architecture and
                                        provide services such as: strategic
 and Privacy Commissioners                                                        audiences. All training is customized           development
                                        communication and marketing
                                                                                  to our clients’ needs and is tailored         • Strategic counsel
 being held in Montreal in              services,     training,    qualitative
                                                                                  to the issues and experience of each
                                        research, media relations and event
 September 2007.                                                                  participant.
                                        planning.

                                                                                                                                • Qualitative research
                                                                                                                                • Quantitative research
Public Service Matters                                                                                                          • Web evaluation
                                                                                                                                  methodologies
For the seventh year in a row, the Public Service Human       awards recognize employees who have demonstrated
Resources Management Agency of Canada has sought              excellence in serving Canadians, while reflecting the
out Delta Media’s services. Our role in providing strategic   values, ethics and priorities of the federal public service.
advice has extended from Bernard Gauthier’s facilitation      A total of 30 individuals and teams are being honoured            •   Government relations
in planning sessions to Ken Anderson’s leadership with        this year.                                                        •   Coalition building
                                                                                                                                •   Issue monitoring
award citations, media relations support and strategic
                                                                                                                                •   Policy analysis
counsel. This year
we are providing
strategic advice for                                                                                                            How to Contact Us
the 2007 Public                                                                                                                 350 Sparks Street, Suite 405
Service Award of                                                                                                                Ottawa, Ontario K1R 7S8
Excellence, being                                                                                                               Tel.: (613) 233-9191
held June 14. These                                                                                                             Fax: (613) 233-5880

                                                                                                                                info@deltamedia.ca
                                                                                                                                www.deltamedia.ca
   Guiding the Future of PR
   Over the years, Delta Media has        numerous PR case studies
   been dedicated to communication        to a 4th year journalism
   students, their studies and to         class. Delta Media has also
   helping them integrate into            provided many students
   the workforce. Every year, two         with    mentorship and
   scholarships are awarded - one         internship opportunities.
   to an advertising student at St.
   Clair College (Margaret and Paul       Our most recent student                                                                   Delta Media’s partnership
   Kane Scholarship) and the other        intern, Robert Walker, shares             Robert Walker- Delta Media Student Intern
                                                                                                                                    with Worldcom and its
   to a third-year journalism student     his six-week experience:
                                                                                                                                    100 affiliated offices
   at Carleton University (E. Norman      “Delta Media’s website loudly          their knowledge and experiences
   Smith Memorial Award). Delta           exclaims, ‘a firm is only as good as   with me. My experience at                          gives us a worldwide
   Media has also been more directly      the people who work there,’ and I      Delta Media was memorable                          reach, while remaining an
   involved with the students at          know the team here believes every      and valuable because it taught                     independently-owned and
   Carleton University with Bernard       word of it. Everyone, from the CEO     me what I need to know about
                                                                                                                                    proudly Canadian firm.
   Gauthier serving as a sessional        and President, to consultants and      public relations and professional
   lecturer in advertising and public     account coordinators, are experts      communications in general. I
   relations and Sheena Pennie            in their respective fields, and they   enjoyed every minute of it.”                       Global access.
   and Nyree St. Denis delivering         were all more than willing to share                                                       Local focus.

				
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