In this issue, Delta Media: Announces PR Makeover winner, helps healthcare, travels around Europe, and guides the future of PR. Spring 2007 dispatch Delta Media’s Corporate Newsletter Delta Media’s Delta Media Excels on International PR Makeover Winner! Stage The Canadian Hard of Hearing Delta Media went the Association (CHHA) is smiling distance and provided from ear to ear after winning media relations in support of Delta Media’s $100,000 PR three successful exhibitions Makeover Competition. The competition was launched to in Europe for Library and celebrate Delta Media’s 15th Archives Canada. The anniversary in September first two exhibitions by 2006. We received over 40 world-renowned Canadian submissions and our Blue photographer, Yousuf Karsh Ribbon panel of judges were launched in Nice and narrowed the five finalists Paris, France. Delta Media’s down to two. To break the tie, Delta Media met with the two non-profit CHHA representatives are as follows: Janice McNamara, Executive Director (second on President, Sheena Pennie, organizations and after much deliberation, we chose the Canadian the left), Michel David, Project Lead (first Hard of Hearing Association. The association will receive $100,000 travelled to London to help on the right) and Carole Willans-Théberge, worth of services from Delta Media and our generous partners: Affinity President (second on the right). with the third exhibition Productions, Bypress Printing and Copy Centre, BMR Group, Jacques P. and loan of the “Four Indian Robitaille, MARSworks, Paladin Design, and Stephen Fenn Photography. Kings” portraits. The “Four We look forward to developing our relationship with the CHHA over the Indian Kings” once again next year. served as First Nations ambassadors to England in Helping Hands CPhA Gets the the National Portrait Gallery’s London exhibition Between for Healthcare Full Suite of Services Worlds: Voyagers to Britain 1700–1850. They were loaned The Canadian Medical Association operates a The Canadian Pharmacists Association is building to the National Portrait number of subsidiary companies to deliver value on four years of success and taking advantage of the Gallery in London as part of to its members. One of these is MD Financial, one full range of expertise Delta Media offers. Our Vision a future travelling exhibition of Canada’s most progressive financial services Research division conducted a landmark survey for and outreach companies. Since the fall of 2006 Delta Media’s the Canadian Pharmacists Association - the first- program of Bernard Gauthier has been working with the AVP ever national study of the Pharmacy Technician of Marketing Communications on communications workforce in Canada. Our Public Affairs Strategy Library and planning for the company. Delta Media has also Group helped the Canadian Society of Hospital Archives provided strategic counsel and developed a number Pharmacists and CPhA encourage the Manitoba Canada. of creative campaigns for MD Financial including government to pass Bill 41, The Pharmaceutical Act. direct mail, Web marketing and print advertising. Finally, Delta Media has been retained as Agency Sa Ga Yeath Qua Pieth We have also written and produced three innovative of Record for a two-year pharmacy human resource Tow grandfather corporate videos for this dynamic client. initiative dubbed “Moving Forward.” of famous warrior Joseph Brant BREAKING NEWS - Success with On the ‘Write’ Our Core Competencies Delta Media’s three Delta Media Wins Standing Offers Track- New divisions provide a full range of public relations, OPC Contract Delta Media is proud to be on nine public sector standing offer Training Program research and government relations services. lists including recent successes, Delta Media’s Writing for the News NRCan, Environment Canada and Delta Media’s Sheena Media is the newest addition to Public Service Human Resources Pennie has been selected our Communicate with Confidence Management Agency of Canada. • Strategic communications Seminars. It is delivered by media This is in addition to clients with planning by the Office of the Privacy relations specialists Ken Anderson whom we have had standing offers • Media relations Commissioner of Canada to and Bernard Gauthier. This session for several years, such as the House • Crisis communications is designed to assist participants be the Conference Director of Commons, Industry Canada • Special events/product to craft engaging media materials and the City of Ottawa. We are launches for the 29th International such as media pitches, teasers, proud that our public sector clients • Advocacy advertising alerts, advisories, news releases • Training Conference of Data Protection have confidence in our ability to and backgrounders to target key • Web architecture and provide services such as: strategic and Privacy Commissioners audiences. All training is customized development communication and marketing to our clients’ needs and is tailored • Strategic counsel being held in Montreal in services, training, qualitative to the issues and experience of each research, media relations and event September 2007. participant. planning. • Qualitative research • Quantitative research Public Service Matters • Web evaluation methodologies For the seventh year in a row, the Public Service Human awards recognize employees who have demonstrated Resources Management Agency of Canada has sought excellence in serving Canadians, while reflecting the out Delta Media’s services. Our role in providing strategic values, ethics and priorities of the federal public service. advice has extended from Bernard Gauthier’s facilitation A total of 30 individuals and teams are being honoured • Government relations in planning sessions to Ken Anderson’s leadership with this year. • Coalition building • Issue monitoring award citations, media relations support and strategic • Policy analysis counsel. This year we are providing strategic advice for How to Contact Us the 2007 Public 350 Sparks Street, Suite 405 Service Award of Ottawa, Ontario K1R 7S8 Excellence, being Tel.: (613) 233-9191 held June 14. These Fax: (613) 233-5880 firstname.lastname@example.org www.deltamedia.ca Guiding the Future of PR Over the years, Delta Media has numerous PR case studies been dedicated to communication to a 4th year journalism students, their studies and to class. Delta Media has also helping them integrate into provided many students the workforce. Every year, two with mentorship and scholarships are awarded - one internship opportunities. to an advertising student at St. Clair College (Margaret and Paul Our most recent student Delta Media’s partnership Kane Scholarship) and the other intern, Robert Walker, shares Robert Walker- Delta Media Student Intern with Worldcom and its to a third-year journalism student his six-week experience: 100 affiliated offices at Carleton University (E. Norman “Delta Media’s website loudly their knowledge and experiences Smith Memorial Award). Delta exclaims, ‘a firm is only as good as with me. My experience at gives us a worldwide Media has also been more directly the people who work there,’ and I Delta Media was memorable reach, while remaining an involved with the students at know the team here believes every and valuable because it taught independently-owned and Carleton University with Bernard word of it. Everyone, from the CEO me what I need to know about proudly Canadian firm. Gauthier serving as a sessional and President, to consultants and public relations and professional lecturer in advertising and public account coordinators, are experts communications in general. I relations and Sheena Pennie in their respective fields, and they enjoyed every minute of it.” Global access. and Nyree St. Denis delivering were all more than willing to share Local focus.