Podium Pressure

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					Sochi-MC:WT/2 Col Template   24/1/11   18:44    Page 12




 THEWORLDTODAY.ORG FEBRUARY 2011
           Russia Ka
				
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Description: A matter of great pride for any country, hosting major sporting events offers emerging markets especially the opportunity to consolidate a global identity and leave a lasting impression as significant international players, be that positive or negative. [...] for Seoul, hosting the Winter Olympics in 1988 provided an opportunity to confirm its transition from a developing to developed country, while India found out the cost of negative attention when its lack of preparation for the 2010 Commonwealth Games invited unwanted international scrutiny of the country's corruption and poverty levels.
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