Book Marketing Strategies by QLRQLR


           Book Marketing Strategies
          100 Ways to sell more copies of your book.

BOOK MARKETING STRATEGIES (sample pages)                                    Page |2

                   Book Marketing Strategies
                                      Presented by


Thank you for reviewing sample pages from Book Marketing Strategies. As any writer
knows, having a book published is only the beginning of your journey. Book sales are a
major part of your success and it is the provocative of each author to do everything in
his or her power to ensure their book is well marketed and promoted. So writers, if you
have need to market a book here’s own marketing plan.

The strategies listed here are a mere sample of a full book marketing plan. The full
document is available on for $25.00. Learn how to
market a book and you’ll improve your quality of life.

BOOK MARKETING STRATEGIES (sample pages)                                     Page |3

                    Offline Book Marketing Strategies

Radio Interviews
Don’t forget or underestimate the importance of radio interviews in this age of
technology and the influence of music. A radio interview can increase your exposure
beyond your imagination. It’s important to select radio stations that have a listening
audience that will be interested in your book’s topic. Simply call the station(s) you’ve
chosen and ask for the person who schedules book interviews.

Book Signings
Book signings are a great way to build your platform, interact with the public and most
importantly your readers. Benefits of book signings include: increasing the value of your
book with your signature and increasing sales. This is not a difficult task. The rewards
far outweigh any fears you might have about the process. I personally suggest you have
some sort of gift for the person who schedules your book signing. It can be something
small like a pen or bookmark or something more creative like a mug.

Corporate Collaboration
Connect with a company that has a website and whose business is associated with your
book subject or storyline. Approach them and ask if they will allow you to place a
clickable image of your book on their site in exchange for being mentioned in the book.
For example, if you’ve written a children’s book, contact a website that sells children’s
products or caters to children and pitch your collaboration.

Local or National Chain Venture
Partner with a local or national company that will allow you display your book at their
cash register. Next to the book place a reasonable sized bowl in which patrons will
leave business cards. Have a drawing to be awarded to the patron whose business card
is selected at the end of one or two months. During the process you are receiving free
advertising and you’ve gained a new reader who will discuss the book with friends,
family and co-workers.

Contact your local newspaper, set up an appointment with one of their feature writers.
Explain that you want to submit an idea for an article about you and your book,
identifying what led you to write the book. Writers tend to stick together especially if
they recognize an opportunity to build their own credentials. This approach will attract
like-minded readers to purchase your book and possible be picked up by an even larger

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                       Online Book Marketing Strategies

Author Website
As a writer you must have an online presence to be able to build your brand. Adding a
“Recommend It” button to your website will allow viewers to easily suggest your book
to someone else via an emailed form. Someone who comes across your site, but is not
interested in your book may know someone who is. The recommend it button is a quick
and easy way for them to forward your page or site to another person.

MySpace is a very popular social media with millions of members and potential readers.
The one thing I’ve learned about MySpace is that the members are very curious and
very much interested in adding a lot of “friends”. Certainly some of those curious
people would also be curious about your book. Create a professional profile for
MySpace so you can reach some of those members. Be sure to check your account
regularly. A major marketing must is prompt replies.

Amazon is by far the major online source for books, so list your book in their catalog. A
great way to connect with Amazon members is to set up a discount price for pre-orders
of your book. Amazon sends out emails to their members depending what the member
signed up to receive. For their members who read your genre, your book will be ready
and waiting for them.

Overstock is also a popular online shopping website with over seventy thousand book
titles. They have a section for new releases. This will give your book some isolated
promotion shortly after it is published. You can also set up the same discount offer for
pre-orders with Overstock as a part of your pre-launch campaign.

Even though you have to limit your advertisements and/or posts to specific regions on, you can still reach a large readership. You can place a free ad under the
For Sale section under the Books category. With the location posting rules, in place you
can repost the same ad in a different location once the first advertisement expires.
Consider weekly postings depending on location. Cities like New York, Los Angeles etc.
fill up quickly and you will find your ad on the fourth or fifth page in a couple days.

                 Writers, learn how to market a book and sell more copies.

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