I received another email today. This email was practically the same as the last five
that the well known marketer has sent me. Was there any value in the email? Not
really. It was just another sales pitch for the latest and greatest product. This makes
email number seven that this person has sent me in the last week about this product.
Unfortunately, I will not be purchasing his product as the price tag is well beyond my
budget. I believe that I have invested enough money in this business and it is time for
it to start making some of its own.
With respect to the emails this marketer has been sending me, I did in fact receive
some very valuable information with respect to the frequency and subjects of the
emails that I received. I was able to see what it is like to receive emails from an
internet marketer and I must say that receiving emails from both a sales funnel as well
as random blasts was a bit annoying and confusing. As I worked through his sales
funnel, the random blasts that were sent to me seemed out of context with the funnel.
For this reason I decided to separate these for my subscribers so as to streamline the
information they receive. Otherwise, it can be like reading a book by selecting
random chapters to read. To make sense of this, lets analyze the sales funnel and the
newsletter or blasting methodology.
If you are familiar with autoresponders, you are familiar with the fact that they are
essentially a series of emails that contain step-by-step information regarding a
particular subject. Generally, these emails are on a set schedule so as to drip-feed the
information to your subscribers at a rate that is easily and conveniently absorbed by
them. It can take the form of a simple step-by-step how-to or it can even be a full
blown e-course. Either way, the modules or emails can be spaced appropriately.
Modules that are light on information and that contain easy to accomplish exercises
can have a short follow-up time, whereas modules that are heavy on information can
be spaced out accordingly. Whatever schedule is beneficial to the reader is what is
followed and all of the information is very specific.
A newsletter, on the other hand, is usually much more general in information and
would contain industry news and articles as well as products that would be useful to
individuals with a more advanced understanding of the subject matter at hand. A
newsletter is great for sending or receiving information about new product launches as
well as hints, tips and tools that may be of use to the subscribers on a particular list. In
short, sales funnels and e-courses are for those just starting out in a field and
newsletters are for those that have completed the modules in the funnel. So how does
an internet marketer, regardless of the niche, avoid overloading their subscribers with
too much information? Simple. Separate the lists.
Promote two separate lists. The first could be your sales funnel. This offer could be
tooled or geared to bring a newly interested prospect up to speed in the field of
interest. Remember, the sales funnel list is separate from your newsletter list so
prospects that sign up for your sales funnel or e-course do not yet receive messages
from your newsletter. As new prospects work their way through the funnel modules, it
is your job to set it up in such as way so as to bring them consistent and applicable
value via the entire series. This is your chance to market yourself as a valuable
resource to them. This is very similar to the offering a limited free trial.
Towards the end of your sales funnel, tempt your autoresponder subscribers with a
freebie that requires them to opt in to a subscription to your newsletter. Explain to
them that they will see long term benefits form your newsletter through which they
will receive all of the information on hints, tips, tricks, product launches and industry
news that they can handle.
The short-fall of this methodology is the fact that it requires double opt-in not only
once, but twice, once for the e-funnel and once for the newsletter. Losing subscribers
at the end of the sales funnel is quite possible, but your goal should be to build a
targeted and responsive list of qualified prospects.
This methodology will help separate the laymen from the journeymen in terms of
which list they are on. Following this pattern will prevent information overload for
individuals new to any particular field of interest. Additionally, it will prevent the
more learned crown from getting emails that are boring and useless to them.
If you are interested in learning internet marketing, sign up for our free internet
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