Contents We’re focusing on the really important things in life. llllllllllll 02 04 06 What’s important to you? CEO’s Message Milestones Business Overview To us, it’s spending time with loved ones and friends. 44 45 54 Recharging body and mind over delicious meals. And dreaming Brand Tree Shared Values Research & Development about the possibilities of the future. These are the things that 56 57 invigorate life. And our mission is to help you experience them Samsung Group Profile Network each and every day. CEO’s Message At SAmSung EvErlAnd, wE’rE crEAting A morE fulfilling futurE whErE EAch pASSing dAy bringS grEAtEr plEASurE And SAtiSfAction. Our cheerful change Whether it’s work and play or dining and leisure, the little surprises in life’s ordinary moments are what make life so rich and fulfilling. That’s because the unexpected will fill your day delights we encounter every day never cease to bring us great pleasure and satisfaction. with greater pleasure At Samsung Everland, we’re in the business of delivering the “cheerful change” that and satisfaction. makes everyday life more vibrant and fulfilling. Our Everland Resort takes leisure to the next level with world-class theme and water parks and delightful service. Our specialized foodservice and foodstuff distribution businesses serve up healthy, delicious cuisine. Our environmental development and property management businesses create green urban spaces and comfortable, energy-efficient workplaces. Our golf business leads the pack with five world-class clubs and impeccable service. And as we work hard to make life richer and more fulfilling, we’re also raising the bar for service and satisfaction. Today, we’re looking beyond Korea as we set our sights on taking our unique brand of service and satisfaction global. The creative seeds of delight we sow in daily life promise to make the world a more dynamic and enjoyable place. It’s a place we look forward to the pleasure of sharing with you soon! 2009. 6 Joo-hyeon Choi President and CEO, Samsung Everland SAMSuNg EVERlAND 02 Milestones 1963_1985 1986_1997 1998_2002 2003_NOW ● Ansung Benest and glen ● Turfgrass Research Institute opens Ross golf Clubs open 1989 ● Forbes ranks Everland the ● Service Academy wins Food R&D Center receives ● world’s 4th most popular IAAPA service education food hygiene inspection theme park ● Everland ● Caribbean Bay award accreditation from KFDA amusement park opens water park opens 2006 ● Resort Division wins first international consulting 2001 1976 1996 ● Company wins top green contract with Taiwan’s management honors for five years Discovery World ● gapyeong Benest in a row at KMAR Korea green ● Anyang Benest golf Club opens Management Excellence Award golf Club opens 1999 2004 1968 2008 1971 1994 2005 2009 ● Dongrae Benest Food Culture Division ● 2000 golf Culture Division launches the ● Everland, White Tiger ● golf Club opens begins operations ● MAC inducts Everland into K annual Samsung Benest Open Safari open its customer satisfaction golf tournament Everland, multimedia show ● Service Academy opens ● 1977 “hall of fame” Everland wins honorable mention ● Dream of laciun open Building Management ● at the IAAPA Big “E” Awards for 1963 Division begins “Summer Splash” parade 2007 Samsung group establishes ● operations Company wins top green ● Samsung Everland as a real management honors for fourth 1992 2003 straight year at KMAR Korea green estate developer government designates ● Company receives presidential ● Management Excellence Awards Samsung Everland commendation for contributions to Korea’s first energy environmental preservation services company pionEEring in lEiSurE dEvElopmEnt trAnSforming into A SErvicE lEAdEr SEtting thE StAndArd for SErvicE A lEAp forwArd AS A SErvicE culturE compAny Founded in 1963 to build the new Seoul head-quarters As Yongin Farmland—now known as Everland—grew Over the past decade, we have embraced information In 2009, Samsung Everland announced its corporate of the Samsung group, we branched out into the golf from a small amusement park into a world-class theme technology and knowledge management, launched a slogan “Delighting customers through cheerful change” course construction and property businesses during our park during the 1980s and 1990s, we continued to Six Sigma initiative, and sharpened our focus on quality and is moving forward a service culture company. guided first decade. In 1976, we opened Yongin Farmland— steadily diversify into other businesses such as energy service to satisfy and delight customers as we set our by this, we are striving to take the quality of our services Korea’s first major amusement park—launching the conservation and food service, setting the stage for our sights on becoming one of the nation’s leading services to the next level. nation’s leisure development industry. emergence as a diversified services company. companies. SAMSuNg EVERlAND 04 SAMSUNG EVERLAND Everland Resort At Samsung Everland, we believe that energizing life starts with making people smile. That’s why our Resort Division works hard to deliver world-class entertainment, recreation, and leisure experiences to thousands of all ages every day. Making kids smile... llllllllllll www.everland.com Experience has shown that a smile that starts at Everland goes the rounds. It infects kids first, then spreads to their families and neighbors. And as the warm smiles and laughter ripple out around the globe, something special takes root and blossoms in our hearts, enriching life for all. SAMSuNg EVERlAND 06 iAApA big “E” Awardee dElivEring world-clASS fun Each year, the International Association of Amusement Parks and Attractions recognizes excellence in theme park entertainment with its coveted Big “E” Awards. In 2005, our “Summer Splash” parade was the Big “E” runner-up in its category, winning an honorable mention. SAMSuNg EVERlAND 08 white tiger Amusement Safari park leader world’S firSt whitE tigEr SAfAri EntErtAining millionS EAch yEAr Everland has opened the world’s first-ever White Tiger In 2006, Forbes ranked Everland fourth on its annual Safari where the White Tiger and lion cohabit. Visitors list of the world’s most popular amusement parks can experience a whole new side of wildlife as the “king based on attendance. In addition to noting the Asia/ of the jungle” and White Tiger’s life together unfolds. Pacific region’s strong growth prospects, the magazine saluted Everland’s unique seasonal festivals and attractions that drew over 7.5 million visitors in 2005. SAMSuNg EVERlAND 10 At Samsung Everland, we entered the resort business back in dream of 1976 when we opened Yongin Farmland, Korea’s first major laciun amusement park. Today, we are the nation’s premier leisure resort destination with world-class theme and water parks, innovAtivE multimEdiA Show unique festivals and attractions, a fast-growing content Dream of laciun is Everland’s featured entertainment development business, and the ambition to be a global show that delivers the message of peace. Every night, the show catches the fascination of audiences as Phoenix spreads its illuminant wings brightly lit up with A globAl entertainment company. 16,000 lED lights and 6000 shots of fireworks color the night sky. entertAinment resort thAt EvErlAnd rESort Everland Resort is Korea’s premier resort complex with something for everyone. speAks the It includes the Everland theme park, Caribbean Bay water park, glen Ross golf Club, and HomeBridge vacation condos. In the coming years, we’ll be delivering Making universAl even greater enjoyment and satisfaction to our guests with fantastic new theme lAnguAge of zones, performances, and attractions that will make each visit even more learning memorable. fun... fun contEnt dEvElopmEnt We are bringing our unique resort festivals, characters, and attractions into the llllllllllll cultural mainstream through our content development business. Our Aesop’s Village children’s musical and cartoon series, Zootopia educational comic book series, and a growing range of character and attraction merchandise are just a few examples of how we’re establishing ourselves as a major content provider in the fields of live entertainment, broadcasting, and publishing. thEmE pArk conSulting We are sharing our theme park operating expertise with the world through our growing consulting business. In addition to service training, we are currently providing a full spectrum of consulting services covering park operations, facility management, marketing, food and beverage service, and merchandising to two major parks in China—Discoveryland in Dalian, and Floraland in Chengdu. EvErlAnd rESort We introduced the Everland Resort master brand in 2006 as part of a branding initiative aimed at creating a more cohesive identity for our Everland, Caribbean Bay, glen Ross golf Club, and HomeBridge properties. SAMSuNg EVERlAND 12 SAMSUNG EVERLAND Food Service At Samsung Everland, we believe that energizing life includes serving up a delicious and nutritious food culture. That’s why our Food Culture Division helps bring families and colleagues closer together with amazing dining experiences that come straight from the heart every day. www.welstory.com To the casual observer, it might look like just another ordinary meal. But for the person dining, it might be an experience long remembered. Wouldn’t it be great if our everyday dining experiences made such a lasting impression on us? Making meals memorable... llllllllllll SAMSuNg EVERlAND 14 At Samsung Everland, we bring together quality ingredients and delicious menus to create wholesome, enjoyable dining experiences through our specialized foodservice, foodstuff distribution, and restaurant management businesses. Our comprehensive food service system features scientific menu evaluation and screening as well as stringent distribution A unique management to ensure our Welstory professional food service brand is among the best in the business. ApproAch to food service SpEciAlizEd foodSErvicE thAt’s setting Our standardized food preparation system and 7,000-item menu enable us to provide delicious and nutritious foodservice to major industrial, commercial, new dining medical, educational, and government organizations across Korea. We offer customer-pleasing food and cordial service to enrich life. stAndArds foodStuff diStribution We provide our own and third-party food service operators with an extensive range of quality processed foods and raw ingredients at competitive prices. Anchored by distribution centers in Korea’s top-four metropolitan areas, our efficient network enables us to guarantee on-time delivery of the freshest products to customers nationwide. rEStAurAnt mAnAgEmEnt Our success in the food service business has opened the door for us to enter the restaurant management field. Focusing on retirement communities, hospitals, and other institutions with unique food service requirements, we provide a wide range of menus tailored to customer health needs and preferences. wElStory Welstory is our professional food service brand. A combination of “wellness”— emphasizing the concepts of food science, pride, and trust—and “story”— emphasizing foodtainment or the dining experience—it reflects our commitment to delivering healthy, memorable dining experiences to our customers. SAMSuNg EVERlAND 16 hAccp food Safety kEEping SAfEty firSt The hazard analysis and critical control point (HACCP) Working on food safety management system is an essential part of modern food service operations. We became Korea’s tomorrow’s first food service company to win HACCP certification in 2000. As of 2009, 13 of our locations were HACCP healthy meals... certified—the most of any domestic firm. llllllllllll SAMSuNg EVERlAND 18 Bringing tables of enjoyment to life... llllllllllll foodservice Quality index SciEntific SyStEm for dEliciouS food We check culinary details such as the taste of different menu items, menu compositions, and food temperature using the FQI (Foodservice Quality Index), an objective and scientific tool for food evaluation. Through these systems, we can bring higher-quality and more satisfying meals to your table. SAMSuNg EVERlAND 20 SAMSUNG EVERLAND Asset Management At Samsung Everland, we believe that valuable life includes making the best use of available energy resources and assets. That’s why Asset Management Division helps businesses keep their operations as clean, green, comfortable, and profitable as possible every day. www.everasset.com Buildings that come to life early dawn and illuminate the streets till late at night breathe life into cities. Sharing the Meetings are held in pleasant office environments energy... while production lines are running in large factories. llllllllllll Here at the workplace, as individuals are busy with work to fulfill their duties, visions of the future become a reality. SAMSuNg EVERlAND 22 Delivering bright ideas... llllllllllll lEd lighting mAking lifE bEAutifully EfficiEnt lED lighting is the next wave of interior and archi- tectural lighting. In addition to being extremely energy efficient, this solid-state technology offers brilliant light in a variety of colors that will enhance any space. SAMSuNg EVERlAND 24 At Samsung Everland, our experience in managing commercial and industrial properties over the years has made us an expert property and innovator in the field of energy efficiency. We continue to expand our portfolio to meet emerging business opportunities in management fields such as fuel cells, heat pumps, and Clean Development Mechanism (CDM) projects, enabling us to provide our customers mAking SpAcES thAt work bEttEr with state-of-the-art solutions that maximize the value of their Our commercial real estate consulting services span properties. all areas of tenant, property, and facility management, empowering our customers to make their properties as convenient, pleasant, and attractive as possible. A broAd EnErgy SolutionS We became Korea’s first licensed energy services company or ESCO in 1992. rAnge of Today, we offer a comprehensive range of energy management services from usage analysis and solution engineering to installation and post-sale service services to under our Enervix brand. Our energy conservation services include a compre- hensive review of energy generation, transmission, and usage to identify areas enhAnce the where savings can be achieved. last, but not least, our new and renewable vAlue of Any energy solutions include technologies such as fuel cells as well as CDM projects that aim to stabilize or reduce global greenhouse gas emissions. property propErty mAnAgEmEnt Our four decades of experience and expertise in property development and management have made us one of Korea’s most sought after consultants in these fields. Our comprehensive service portfolio includes project location selection, feasibility studies, and development planning as well as full-service property management. ElEvAtor SolutionS We sell, install, inspect, and service elevators and parking systems for commercial and industrial applications. Whether it’s a new installation or renovation project, we provide our customers with quality solutions and service for the life of the system. lEd lighting SolutionS Our experience with interior and architectural lighting over the years has led us to embrace lED lighting, an ultra-efficient technology that’s revolutionizing the industry. In August 2007, we opened the lED lighting gallery in southern Seoul, a showcase of the latest beautifully efficient solid-state lighting solutions. EnErvix “Energy Efficiency & Engineering” is the slogan for our Enervix energy services and solutions brand. This compound word—an amalgam for “energy service expert”— reflects our commitment to providing eco- and people-friendly energy solutions. SAMSuNg EVERlAND 26 total Energy Solutions dElivEring Eco-friEndly EnErgy Our portfolio of competitive energy solutions can meet the needs of any business. Whether it’s optimizing existing energy infrastructure or bringing new energy solutions to market, we’re working hard to keep our clients sustainably growing. Thinking more sustainably... llllllllllll SAMSuNg EVERlAND 28 SAMSUNG EVERLAND Environmental Development At Samsung Everland, we believe that energizing life includes making our cities greener. That’s why our Environmental Development Division helps businesses create beautiful living spaces that bring people, culture, and nature together in creative new ways every day. Bringing nature to life... llllllllllll www.everlandscape.com Balance is important in all areas of life. Unfortunately, we’ve largely lost that balance when it comes to nature. So many of our cities have become “concrete jungles” almost devoid of green. But wherever nature is respected and nurtured, it flourishes, refreshing our lives. SAMSuNg EVERlAND 30 At Samsung Everland, we thrive on bringing people and nature into harmony. We restore damaged ecosystems to health. We create landscapes that relax and stimulate the senses. We design golf courses that are both challenging and environmentally friendly. We build industrial plants for high-tech manufacturing industries and remodel buildings to give new life and value to old spaces. And we help prepare for all conceivable man-made and natural disasters to protect both lives and property. A commitment lAndScAping & EnvironmEntAl rEStorAtion to helping We design, install, and maintain environmentally sound and aesthetically pleasing landscape solutions for public, commercial, residential, and industrial people And sites. Our eco-friendly PEC™ (polymer-ecology-control) family of revegetation solutions is an outstanding example of how we’re using advanced technology nAture coexist to bring damaged ecosystems back to health. in hArmony golf courSE dEvElopmEnt Since completing the Anyang Benest golf Club in 1968, we have accumulated some four decades of landscaping, operational and management expertise in the field. Today, we are a world-class developer capable of handling consulting, design, and construction of environmentally friendly courses that are as challenging as they are sustainable. building & rEmodEling SolutionS We provide tailored plant construction solutions ranging from project consulting to turnkey engineering, procurement, and construction services to meet the specialized needs of the semiconductor, electronics, battery, optical fiber, and printer toner industries. Our extensive building engineering and interior design expertise also enables us to deliver unique remodeling solutions for commercial, medical, retail, and educational clients that create upscale environments and enhance property values. diSAStEr prEvEntion & riSk mAnAgEmEnt We help our clients protect their customers, employees, and property through total ESh our disaster prevention and risk management consulting services. Our Solutions comprehensive service portfolio focuses on formulating and implementing preventive measures and contingency plans for the full spectrum of man-made and natural hazards. prEpAring for thE unExpEctEd We help companies ensure they are aware of and prepared for all conceivable man-made and natural hazards. Our comprehensive consulting services cover the full range of environmental, health, and safety issues including fire, earthquakes, toxic gas leaks, and electromagnetic radiation. SAMSuNg EVERlAND 32 Helping the world relax... llllllllllll Making cities greener... llllllllllll Seoul parks bringing pEAcE to thE world Over the past decade, we’ve built a number of traditional Korean gardens in major cities around the globe. Since opening our first Seoul Park in Cairo in 1998, we’ve added parks in Paris in 2002 and Berlin in 2005, bringing a relaxing new cultural dimension to these great world capitals. SAMSuNg EVERlAND 34 SAMSUNG EVERLAND Benest Golf Clubs At Samsung Everland, we believe that energizing life includes bringing the storied sport of golf into the mainstream. That’s why our Golf Culture Division is proud to promote the sport with five world-class Sharing golf clubs that epitomize its timeless values and traditions every day. timeless moments... llllllllllll www.golfsamsung.com Golf is not just a sport. It’s an institution where etiquette plays a time-honored role. And as you take on the diverse challenges of both the course and nature at each hole, the camaraderie, views, and timeless traditions of the game broaden your perspective on life. SAMSuNg EVERlAND 36 putting thE bESt to thE tESt In 2005, we launched the Samsung Benest Open golf tournament to bring the sport to a wider audience. It’s our goal to make this competition the highlight of the KPgA Tour—the tournament every professional golfers winning and every fan dreams of attending. SAMSuNg EVERlAND 38 At Samsung Everland, each of our world-class golf clubs promotes the values and traditions of golf—etiquette, integrity, competition, and perseverance. Whether we’re designing courses that harmonize with their natural surroundings, delivering service that makes the game more enjoyable, providing tailored consulting services, or hosting major tournaments, we strive to elevate both golf sportsmanship and the golf experience to the next level as we help write the next chapter in Korean golf. A commitment to upholding golf clubS We operate five of Korea’s most prestigious golf clubs—Anyang Benest, golf’s finest gapyeong Benest, Dongrae Benest, Ansung Benest, and glen Ross—all of which are maintained to the highest standards and offer impeccable service. In trAditions addition to hosting seasonal events at each club, we pay special attention to our turfgrass and clubhouse facilities as part of our commitment to delivering a superior golf experience. SAmSung bEnESt opEn golf tournAmEnt This annual autumn event is an important part of our strategy to promote and raise public interest in the sport of golf. launched in 2005, the tournament is a critically acclaimed success thanks to a first-rate course, outstanding management, and the exceptional caliber of professional golfers it attracts. In conjunction with the tournament, we organize a variety of family events as we work to make golf a sport that fans of all ages can enjoy. golf club conSulting We actively share our extensive expertise with other clubs to help raise Korean golf to a higher level. Our comprehensive range of consulting services covers everything from club management and course maintenance to customer service and turfgrass selection. our golf clubS AnyAng bEnESt | Opened in 1968, this legendary golf club is one of Korea’s oldest and most prestigious. In addition to its renowned course management and customer service, the club’s focus on equipping its employees to deliver the finest service has served as a catalyst for industry development as those employees have moved on to new opportunities around the industry. gApyEong bEnESt | Opened in 2004, this Jack Nicklaus-designed club is nestled in the mountains about 400 meters above sea level and features three distinctive 9-hole courses that make excellent use of the natural topography. The club’s successful hosting of major tournaments and outstanding management have already earned it a place among Korea’s top golf clubs despite its relatively short history. dongrAE bEnESt | Opened in 1971, this 18-hole course in the warmer climes of Korea’s southeastern tip is a popular year-round golf destination. In 2007, the club opened a new 9-hole short-game practice area to make the sport more accessible to the public. AnSung bEnESt | Opened in 1999, our largest golf club has four challenging 9-hole courses, one of which is open to the public. The club has recently completed a course renewal project and installed a gPS course management system to help keep play moving smoothly as it continues to upgrade both facilities and service to rival the best in the industry. SAMSuNg EVERlAND 40 Bringing grand vistas to life... llllllllllll SAMSuNg EVERlAND 42 Brand Tree Shared Values Making people happier, Meet nature cleaner and greener, The brands of and the future brighter... Samsung Everland These are the really important things CORPORATE BRAND in life to us. resort golf culture food culture Environment & division division division Asset division RANgE BRANDS customer Satisfaction value creation PRODuCT & SERVICE BRANDS Eco friendliness Social responsibility SAMSuNg EVERlAND 44 customer Satisfaction Making every MoMent MeMorable At Samsung Everland, we believe begins at the instant an emotional connection with our customers. It goes beyond the product or service to the human touch that delivers it. That’s the experience we strive to deliver to our customers each and every day. Managing for satisfaction We value the daily interactions we have with our customers. Each and every customer opinion is important to us. By methodically analyzing this wealth of feedback, launching the Korean service industry’s first Six Sigma initiative, and continually upgrading our processes, our advanced customer satisfaction management system is empowering us to keep them smiling. cultivating service specialists The secret behind our ability to deliver services that create not only fun but lasting satisfaction is that our employees pride themselves in being service specialists. They know that the more they enjoy their jobs, the better they can delight their customers. This service philosophy is what empowers our employees to take the initiative in delivering greater satisfaction. Making new experiences We’re always looking for new ways to delight our customers. Whether it’s unique greetings and mannerisms, actively involving customers in the entertainment experience, or spicing up the dining experience with foodtainment, we continue to add creative new touches in all our businesses to make every visit fresh and new. SAMSuNg EVERlAND 46 value creation Enhancing thE quality of lifE At Samsung Everland, we recognize that affluence and prosperity create demand for new products and services. We are responding by taking our businesses in new directions as we continue to deliver value that makes every day more rewarding for our customers. Sharing the experience Our diverse attractions and entertainment at Everland Resort have made us one of Korea’s top cultural icons. Today, we’re taking our theme-park content to a wider audience through live performances, broadcasting, and publishing. In a similar way, our food service business is also pioneering what we call “premium food service”, a concept that goes beyond serving delicious, nutritious food to promote healthy lifestyles. going global We’re taking the Samsung Everland experience to the world. We’ve provided operational consulting services to international theme parks like China’s Discoveryland and Floraland. We’ve also built traditional Korean gardens in several world capitals, giving local residents a place to relax as well as a taste of Korean culture. exploring new horizonS We’re always looking over the horizon for new business opportunities. We’re actively investing in the energy development field, focusing on greenhouse gas reduction projects as well as new and renewable energy solutions. Another key area is the consulting services field where we are leveraging our experience and expertise to pursue consulting opportunities in areas such as service training, golf course operation, and theme park development. SAMSuNg EVERlAND 48 Eco friendliness Dreaming of a green future At Samsung Everland, our vision of a clean and healthy future is no dream. Armed with extensive experience gained through our resort, environmental restoration, and energy solutions businesses as well as involvement in numerous eco initiatives, we continue to promote environmental stewardship each and every day of the year. Making green fun We work hard behind the scenes at Everland Resort to provide a clean and relaxing environment for our guests. For example, we recycle 100% of resort food waste as compost for pleurotus mushroom cultivation. We also have an advanced water treatment and recycling system to reduce usage and safely return water to the environment. Managing the green way We launched our green management initiative in 1996 and acquired ISO 9002 and ISO 14001 environmental certifications in 1997. Today, our Green Management Information System spans all facets of our operations, giving us the information we need to make environmentally sound business decisions. ProMoting environMental awareness Our environmental efforts go far beyond the confines of our company properties. We are an active participant in local stream restoration initiatives as well as conservation campaigns coinciding with major international events such as World Environment Day and World Day for Water. SAMSuNg EVERlAND 50 Social responsibility Encouraging and inspiring our nEighbors At Samsung Everland, we believe in building strong, lasting relationships with our neighbors. Our diverse business portfolio enables us to reach out in unique ways to encourage, inspire, and improve the lives of the less fortunate in communities across Korea every day. Taking care of special kids We’ve always had a special place in our heart for children battling serious diseases. We encourage and give these special kids hope by helping pay their medical expenses, inviting them to share their musical gifts through the Voice of Hope choir, and organizing special events at Everland for them and their families. expanding educaTional opporTuniTies Schools in Korea’s rural communities rarely have the resources to send their students on cultural field trips. We’ve been sponsoring special culture camps at Everland for these schools annually since 1999. As of the end of 2008, some 5,000 students from over 220 rural schools nationwide have been exposed to the fields of art, drama, music, and dance—both traditional and modern— through this unique program. Befriending man’s BesT friend Our background in animal breeding and zoo operation makes a pets as therapy (PAT) program a natural match for us. We train and socialize abandoned dogs for donation to welfare organizations, hospitals, and prisons. These PAT dogs give the lonely and isolated a chance for physical contact and play, providing comfortable, enjoyable interaction that also helps encourage human contact. SAMSuNg EVERlAND 52 Research & Development We’re investing in the future. Service AcAdemy Food R&d CenteR Established in 1994, the Service Academy trains and equips our employees Established in 1999, the Food R&D Center develops the high-quality foods we with the specialized skills they need to satisfy customers. The academy has sell under our various brand names, conducts comprehensive quality provided specialized training and consulting services to over 450,000 assurance and safety inspections, and builds partnerships with leaders in individuals and more than 900 public, private, and educational institutions to industry, academia, and research from around the world. A leader in its field, the date. Its growing list of international clients currently includes Discovery World center has developed over 80 products to date, winning numerous patents for in Taiwan, Discoveryland in China, and the Seiko Group of Japan. its advances in the fields of food preservation and bacteria inspection. Culinary aCademy Turfgrass research InsTITuTe Established in 1997, the Culinary Academy focuses on kitchen and wait staff Established in 1993, the Turfgrass Research Institute is home to Korea’s top training, menu development, and food quality improvement. Boasting a first- turfgrass experts and an innovator in organic turf management systems with rate teaching staff with extensive real-world experience and spacious, modern some 30 sports turf patents to its credit. In addition to offering comprehensive facilities, the academy ensures Food Culture Division employees and outside consulting services, the institute has developed a system that detects the students get the best training in the business. warning signs of turfgrass disease and pest infestation so early preventive action can be taken. SAMSuNg EVERlAND 54 Samsung Group Profile Network Dedicated to making a difference in life around the globe. www.samsungeverland.com The Samsung Group got its start back in 1938 as a small trading company. Over the past seven decades it hEAdQuArtErS Environment & Asset division food r&d center has made a dramatic transformation into Korea’s No. 1 business group and a leading global brand with Samsung Fire&Marine 553-3 Mabuk-dong 310 Jeondae-ri Pogok-eup Insurance Bldg. 5F giheung-gu Yongin interests in electronics, services, finance, chemicals, machinery, and numerous other fields. Cheoin-gu Yongin 87 Eulgiro 1-ga Jung-gu gyeonggi-do Korea gyeonggi-do Korea As a member of the Samsung Group, we share much more than a name. We share a management Seoul Korea TEl : 82-31-288-0788 www.samsungeverland.com philosophy of devoting our human resources and technology to create superior services and products, www.everasset.com FAX : 82-31-288-0880 TEl : 82-31-320-5000 TEl : 82-2-759-1727 thereby contributing to a better global society. We share the values of people, excellence, change, integrity, FAX : 82-31-320-8549 FAX : 82-2-759-1237 culinary Academy and co-prosperity. We also share a code of conduct with five basic principles that include compliance with 310 Jeondae-ri Pogok-eup laws and ethical standards, maintenance of a clean and transparent organizational culture, respect for bEijing officE golf culture division Cheoin-gu Yongin customers, shareholders, employees, care for the environment and human health and safety, and China Merchants Tower 26F Anyang Benest golf Club gyeonggi-do Korea accountability as a socially responsible corporate citizen. And as we put our philosophy, values, and No. 118 Jian guo lu 1 Bugok-dong gunpo TEl : 82-31-320-8137 principles into practice day-in and day-out around the globe, we’re making a difference in life as we help Chao Yang District gyeonggi-do Korea FAX : 82-31-320-8138 Beijing China www.golfsamsung.com create a brighter future everywhere we do business. TEl : 86-10-6566-8100 (6400) TEl : 82-31-460-3331, 3334 turfgrass research institute FAX : 86-10-6566-8115 FAX : 82-31-460-3310 Anyang Benest golf Club 1 Bugok-dong gunpo ElEctronicS finAnciAl SErvicES othEr AffiliAtES diviSionS rESEArch & dEvElopmEnt gyeonggi-do Korea Samsung Electronics Samsung life Insurance Samsung Everland TEl : 82-31-460-3401~6 resort division Service Academy Samsung SDI Samsung Fire & Marine Insurance Samsung Corporation FAX : 82-31-460-3400 310 Jeondae-ri Pogok-eup 310 Jeondae-ri Pogok-eup Samsung Electro-Mechanics Samsung Card Samsung Engineering Cheoin-gu Yongin Cheoin-gu Yongin Samsung Corning Precision glass Samsung Securities Cheil Industries gyeonggi-do Korea gyeonggi-do Korea Samsung SDS Samsung Investment Trust The Shilla Hotels & Resorts TEl : 82-31-320-8243 www.everland.com Samsung Networks Management Cheil Communications TEl : 82-31-320-5000 FAX : 82-31-320-8238 Samsung Venture Investment S1 Corporation FAX : 82-31-320-9170 Samsung Medical Center food culture division chEmicAlS mAchinEry & hEAvy induStriES 553-3 Mabuk-dong Samsung Total Petrochemicals Samsung Heavy Industries giheung-gu Yongin Samsung Petrochemical Samsung Techwin gyeonggi-do Korea Samsung Fine Chemicals www.welstory.com Samsung BP Chemicals TEl : 82-1544-8272 FAX : 82-31-288-0880~1 SAMSuNg EVERlAND 56 Now, it’s your turn to be happy. Thank you for taking the time to get to know us a little better. We now invite you to join us as we look beyond the present to the limitless possibilities of the future. A bright future that’s full of enjoyment and satisfaction. And one that will bring new delight to your life each and every day. We are Samsung Everland.