5 May 2009 www.lbhf.gov.uk NEWS 15
Fulham butcher is a
cut above its rivals
SEE PAGE 16>>
soaP oPeRa: Stephania Pena-Nur (left) and Kate Hyatt with gel
from The Apprentice (inset, below) PICTURES BY lEIgH qUINNEll
iS PuRe BLiSS FoR uS
ViSiONS of Sir Alan Sugar packaging before venturing
pointing the dreaded finger out to sell them.
and bellowing ‘You’re fired!’ The result was Rockpoole
are enough to work anyone skin soother soap and
into a lather. Rockpoole skin zing shower
new And designer soaps and gel, combining sandalwood,
aRRival: shower gels produced in tea tree and lavender oils.
Abby Wood the current series of The Sir Alan admitted the
gave birth to Apprentice are now bubbling
Zac on April Rockpoole products were
up in Brook Green after a top-quality, but the team lost
15 but she was boutique cashed in on a haul
soon back to their footing in the slippery
of the luxurious products. challenge after a mix-up
work promoting Stephania Pena-Nur,
new website in costings
beansprog.com 25, owner of Bliss Fields in washed up
Blythe Road, appeared in the
PICTURE BY BBC1 show last month, as Sir Stephania
lEIgH qUINNEll Alan’s hopefuls tried the hard said: “The
sell in Portobello Market. costs of their
“i live in Notting Hill products The price
u Online children’s goods months researching ideas and talking gifts wasn’t even out of the wrapper and was walking round the ended up
before we discovered it was too small.” market on my day off when being about should
bring-and-buy site proves to mums about the sort of features they
would like to see. But Abby said a lot of things they approached,” she said. £1,100, and be twice
a hit for new mum Abby These include a ‘beanstandard’ gathering dust still have value and it was The team, led by they spent what we’re
quality control policy which makes sure ‘madness’ to think how much spare cash contestant Paula Jones, £700 on the
u She had barely given certain questions about second-hand families could free up. who was fired at the end of sandalwood asking
birth to Zac when she was items are answered, such as the age and The website now has 1,000 members
across the country and is still growing.
the task, struck a deal with
Stephania. Team member
state of the item and whether it comes The
back at work on project with original instructions. Parents can place an advert for James McQuillan, 32, blunder became Stephania’s
The website was inspired by Abby’s free and name their own price, but heard that she ran – and her customers’ – good
daniel lyons own experiences after having her first when items sell beansprog.com a boutique, and fortune. The soaps are on
son Harry three years ago. gets 10 per cent commission. saw a chance sale at £4 and the shower
HAMMERSMITH mum Abby Wood Abby said two per cent of to offload gel at £7, or the two can
is certainly committed to her new all earnings goes straight to the stock, be bought together as a
business. children’s charities via the handing gift pack for £10. As they
Weeks after giving birth to son Zac Charities Aid Foundation. over 250 are infused with pricey
she is up and about, promoting the “We were conscious bars of soap sandalwood, it’s a steal!
website she set up with her sister Zoe. that many of these things and 300 “The retail price should
The site, beansprog.com, is aimed at end up in charity shops, and bottles of gel be twice what we have been
parents wanting to buy and sell new and
used baby and children’s goods such as You need quite a lot we didn’t want charities to
lose out,” she added.
selling them at,” Stephania
said. “The products are really
clothes, baby buggies and toys online.
When we called Sulgrave Road
of stuff, and The ex-marketing consultant,
who often picks up a bargain on
did the deal,
and was really
good quality and since the
show aired i’ve had a few
resident Abby it was hours after she gave
birth on April 15, and understandably
you’re also given the site, admitted the last six months charming,” Stephania
said. “We were chatting for
people come into the shop
had been a steep learning curve. and recognise them.”
she was not quite ready to chat then, but loads of stuff She said it proved mums did not a while. He said he used to Stephania opened Bliss
we caught up with her after things had necessarily have to choose between a live in Blythe Road and work Fields in June last year with
calmed down a bit. “You need quite a lot of stuff, and career and raising their children. around there too.” mother-in-law Kate Hyatt,
She said the site was basically a you’re also given loads of stuff,” said “It’s not easy and you have to juggle, During the cosmetics and offers floristry, ‘shabby
modern-day bring-and-buy sale. the 34-year-old, who lives with property she said. “Mums should go for it. challenge the team had to chic’ furniture, vintage
“We’re a no-fuss first port of call for developer husband Rupert, 36, Harry “It’s a great challenge but it’s very invent two natural toiletry jewellery, candles and home
mums who want to pick up a bargain and Zac. satisfying.” products, concocting decor. Caroline Butcher
and get some cash for things they don’t “I was conscious that you get through ingredients in a lab then l Call 020 7602 1228 or
want or need any more,” she added. it quite quickly because babies grow CliCK on designing a brand and visit: www.bliss-fields.co.uk
Abby and her sister launched the quickly.
website in November after spending “Some stuff we were given as
16 NEWS www.lbhf.gov.uk 5 May 2009
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u Sausage-making course is a apart in the shop window on Tuesdays and
Wednesdays, and Serena said the business
popular gift, for non-vegetarians prided itself on its entire shop front and
u Free-range meat remains the traditional image. “It’s not for vegetarians to
see I suppose, but it’s fascinating to watch a
customers’ credit-crunch choice butcher take an animal apart,” Serena added.
The shop varies its meat selection between
carOline butcher weekdays, when its customers are preparing
food on the run, and weekends, when a
It’s a rare sight these days to see a butcher leisurely slow-cooked family meal might be
chopping up an entire beast in the shop on the menu.
window. It also offers a range of butchery courses,
But an old-school shop is making a name for including lessons on how to work with carcasses,
itself from such traditions. sausage-making classes and combined butchery
The Parson’s Nose is one of the independent and cooking classes run in conjunction with
traders in Fulham Road supporting a scheme to The Kitchen in Parsons Green.
bring in loyalty cards to boost trade – as revealed “Some people like to buy their partner a
in the last issue of h&f news. butcher’s course as a gift, and they can take
The business only opened in October 2007 but the whole carcass home with them after the
co-owner and manager Serena Turle said Fulham class, as long as they have enough room,”
locals were already hooked on its free-range Serena said.
and premium quality meats, good old-fashioned l The Parson’s Nose, 753 Fulham Road.
service and sociable atmosphere. Email email@example.com or call
“Butchers’ shops are a slightly rare breed 020 7736 4492.
these days, but people really like coming in here
– it’s the sort of place where you start chatting
and don’t want to leave,” she said.
Serena, one of seven owners of the business,
said the shop had done a roaring trade in the lead-
up to Christmas and was now catering for different
seasonal demands during spring and summer.
“We focused on lamb ready for Easter and
then in the summer we’ll be offering barbecue
joints, burgers and sausages,” she said.
Serena said the shop’s regular customers still
had an appetite for a bit of extra quality, despite
the recession tightening purse-strings.
“Everyone is watching their purse, but we’ve
agreed that we’re not going to cheapen our
products,” she said. “We have quality farmers as
our suppliers, and we’re delivering delicious free-
range meats – and we believe that if you change
your ethos or image, you lose your customers.”
The store’s master butcher Bruce Hallam, who l I Love Fulham loyalty cards are
has been in the industry for 35 years, can advise available from participating stores.
customers on how to make their meat go further Full details of each store’s loyalty
and use cheaper parts of the animal. card discounts will be carried on
“A lot of people do not realise how much meat accompanying leaflets or by
is on an animal that is just as tasty as the well- visiting: www.visitfulham.co.uk
known cuts,” she said.
Bruce and his team of butchers take carcasses
5 May 2009 www.lbhf.gov.uk NEWS 37