aPPRentice BLunDeR iS PuRe BLiSS FoR uS

Document Sample
aPPRentice BLunDeR iS PuRe BLiSS FoR uS Powered By Docstoc
					                        5 May 2009                                                                                                                                            NEWS 15

  nice to
 meat you
 Fulham butcher is a
 cut above its rivals
   SEE PAGE 16>>
                                                 h&f BUSINESS
Bringing up
baby bonus
                                                                                                                                        soaP oPeRa: Stephania Pena-Nur (left) and Kate Hyatt with gel
                                                                                                                                        from The Apprentice (inset, below)  PICTURES BY lEIgH qUINNEll

                                                                                                                                        aPPRentice BLunDeR
                                                                                                                                        iS PuRe BLiSS FoR uS
                                                                                                                                         ViSiONS of Sir Alan Sugar               packaging before venturing
                                                                                                                                         pointing the dreaded finger             out to sell them.
                                                                                                                                         and bellowing ‘You’re fired!’              The result was Rockpoole
                                                                                                                                         are enough to work anyone               skin soother soap and
                                                                                                                                         into a lather.                          Rockpoole skin zing shower
                                                                                                                   new                       And designer soaps and              gel, combining sandalwood,
                                                                                                                   aRRival:              shower gels produced in                tea tree and lavender oils.
                                                                                                                   Abby Wood             the current series of The                  Sir Alan admitted the
                                                                                                                   gave birth to         Apprentice are now bubbling
                                                                                                                   Zac on April                                                 Rockpoole products were
                                                                                                                                         up in Brook Green after a              top-quality, but the team lost
                                                                                                                   15 but she was        boutique cashed in on a haul
                                                                                                                   soon back to                                                 their footing in the slippery
                                                                                                                                         of the luxurious products.             challenge after a mix-up
                                                                                                                   work promoting           Stephania Pena-Nur,
                                                                                                                   new website                                                  in costings
                                                                                                                  25, owner of Bliss Fields in           washed up
                                                                                                                                         Blythe Road, appeared in the

                                                                                                                                                                               their profits.
                                                                                                                   PICTURE BY            BBC1 show last month, as Sir              Stephania
                                                                                                                   lEIgH qUINNEll        Alan’s hopefuls tried the hard        said: “The
                                                                                                                                        sell in Portobello Market.             costs of their
                                                                                                                                            “i live in Notting Hill            products             The price
u Online children’s goods                     months researching ideas and talking       gifts wasn’t even out of the wrapper           and was walking round the              ended up
                                                                                         before we discovered it was too small.”        market on my day off when              being about              should
bring-and-buy site proves                     to mums about the sort of features they
                                              would like to see.                             But Abby said a lot of things              they approached,” she said.            £1,100, and           be twice
a hit for new mum Abby                            These include a ‘beanstandard’         gathering dust still have value and it was         The team, led by                   they spent         what we’re
                                              quality control policy which makes sure    ‘madness’ to think how much spare cash         contestant Paula Jones,                £700 on the
u She had barely given                        certain questions about second-hand        families could free up.                        who was fired at the end of            sandalwood               asking
birth to Zac when she was                     items are answered, such as the age and        The website now has 1,000 members
                                                                                         across the country and is still growing.
                                                                                                                                        the task, struck a deal with
                                                                                                                                        Stephania. Team member
                                                                                                                                                                               oil alone.”
                                              state of the item and whether it comes                                                                                               The
back at work on project                       with original instructions.                    Parents can place an advert for                  James McQuillan, 32,             blunder became Stephania’s
                                                  The website was inspired by Abby’s     free and name their own price, but                         heard that she ran         – and her customers’ – good
   daniel lyons                               own experiences after having her first     when items sell                                 a boutique, and        fortune. The soaps are on
                                              son Harry three years ago.                 gets 10 per cent commission.                                    saw a chance         sale at £4 and the shower
HAMMERSMITH mum Abby Wood                                                                    Abby said two per cent of                                     to offload         gel at £7, or the two can

is certainly committed to her new                                                        all earnings goes straight to                                      the stock,        be bought together as a
business.                                                                                children’s charities via the                                        handing          gift pack for £10. As they
    Weeks after giving birth to son Zac                                                  Charities Aid Foundation.                                           over 250         are infused with pricey
she is up and about, promoting the                                                           “We were conscious                                              bars of soap     sandalwood, it’s a steal!
website she set up with her sister Zoe.                                                  that many of these things                                          and 300               “The retail price should
    The site,, is aimed at                                                 end up in charity shops, and                                       bottles of gel    be twice what we have been
parents wanting to buy and sell new and
used baby and children’s goods such as             You need quite a lot                  we didn’t want charities to
                                                                                         lose out,” she added.
                                                                                                                                                          for £400.
                                                                                                                                                                              selling them at,” Stephania
                                                                                                                                                                              said. “The products are really
clothes, baby buggies and toys online.
    When we called Sulgrave Road
                                                           of stuff, and                     The ex-marketing consultant,
                                                                                         who often picks up a bargain on
                                                                                                                                                       did the deal,
                                                                                                                                                    and was really
                                                                                                                                                                              good quality and since the
                                                                                                                                                                              show aired i’ve had a few
resident Abby it was hours after she gave
birth on April 15, and understandably
                                                      you’re also given                  the site, admitted the last six months               charming,” Stephania
                                                                                                                                       said. “We were chatting for
                                                                                                                                                                              people come into the shop
                                                                                         had been a steep learning curve.                                                    and recognise them.”
she was not quite ready to chat then, but                loads of stuff                      She said it proved mums did not           a while. He said he used to                Stephania opened Bliss
we caught up with her after things had                                                   necessarily have to choose between a         live in Blythe Road and work           Fields in June last year with
calmed down a bit.                               “You need quite a lot of stuff, and     career and raising their children.           around there too.”                     mother-in-law Kate Hyatt,
    She said the site was basically a         you’re also given loads of stuff,” said        “It’s not easy and you have to juggle,       During the cosmetics               and offers floristry, ‘shabby
modern-day bring-and-buy sale.                the 34-year-old, who lives with property   she said. “Mums should go for it.            challenge the team had to              chic’ furniture, vintage
    “We’re a no-fuss first port of call for   developer husband Rupert, 36, Harry            “It’s a great challenge but it’s very    invent two natural toiletry            jewellery, candles and home
mums who want to pick up a bargain            and Zac.                                   satisfying.”                                 products, concocting                   decor. Caroline Butcher
and get some cash for things they don’t          “I was conscious that you get through                                                ingredients in a lab then              l Call 020 7602 1228 or
want or need any more,” she added.            it quite quickly because babies grow         CliCK on                                   designing a brand and                  visit:
    Abby and her sister launched the          quickly.
website in November after spending               “Some stuff we were given as
16 NEWS                                                                                                         5 May 2009

                                                                         h&f BUSINESS

                  English Courses                                        Serena Turle
                                                                              and her
                    • Voice Training                                            at The
            • Elocution / Accent Softening
                                                                          Nose serve

                 • IELTS preparation

            • General English at all levels
                                                                               BY lEIgh

              • Full-time courses all year
                   • Fluency classes
           • Evening and Saturday courses

                     Have you got a spare room?
                                                                         shop is worth
          Short term accommodation needed for our students
                        Up to £140 per week
                        Please call Diego on:

                                                                         a butcher’s...
                           0208 743 7426

                47 Shepherd’s Bush Green, London, W12 8PS, UK
                           Tel: 0044 (0)208 749 6780
                                                                         u Sausage-making course is a                          apart in the shop window on Tuesdays and
                                                                                                                               Wednesdays, and Serena said the business
                                                                         popular gift, for non-vegetarians                     prided itself on its entire shop front and
                                                                         u Free-range meat remains the                         traditional image. “It’s not for vegetarians to
                                                                                                                               see I suppose, but it’s fascinating to watch a
                                                                         customers’ credit-crunch choice                       butcher take an animal apart,” Serena added.
                                                                                                                                   The shop varies its meat selection between
                                                                              carOline butcher                                 weekdays, when its customers are preparing
                                                                                                                               food on the run, and weekends, when a
                                                                         It’s a rare sight these days to see a butcher         leisurely slow-cooked family meal might be
                                                                         chopping up an entire beast in the shop               on the menu.
                                                                         window.                                                   It also offers a range of butchery courses,
                                                                             But an old-school shop is making a name for       including lessons on how to work with carcasses,
                                                                         itself from such traditions.                          sausage-making classes and combined butchery
                                                                             The Parson’s Nose is one of the independent       and cooking classes run in conjunction with
                                                                         traders in Fulham Road supporting a scheme to         The Kitchen in Parsons Green.
                                                                         bring in loyalty cards to boost trade – as revealed       “Some people like to buy their partner a
                                                                         in the last issue of h&f news.                        butcher’s course as a gift, and they can take
                                                                             The business only opened in October 2007 but      the whole carcass home with them after the
                                                                         co-owner and manager Serena Turle said Fulham         class, as long as they have enough room,”
                                                                         locals were already hooked on its free-range          Serena said.
                                                                         and premium quality meats, good old-fashioned         l The Parson’s Nose, 753 Fulham Road.
                                                                         service and sociable atmosphere.                      Email or call
                                                                             “Butchers’ shops are a slightly rare breed        020 7736 4492.
                                                                         these days, but people really like coming in here
                                                                         – it’s the sort of place where you start chatting
                                                                         and don’t want to leave,” she said.
                                                                             Serena, one of seven owners of the business,
                                                                         said the shop had done a roaring trade in the lead-
                                                                                                                                   loyalty card>>
                                                                         up to Christmas and was now catering for different
                                                                         seasonal demands during spring and summer.
                                                                             “We focused on lamb ready for Easter and
                                                                         then in the summer we’ll be offering barbecue
                                                                         joints, burgers and sausages,” she said.
                                                                             Serena said the shop’s regular customers still
                                                                         had an appetite for a bit of extra quality, despite
                                                                         the recession tightening purse-strings.
                                                                             “Everyone is watching their purse, but we’ve
                                                                         agreed that we’re not going to cheapen our
                                                                         products,” she said. “We have quality farmers as
                                                                         our suppliers, and we’re delivering delicious free-
                                                                         range meats – and we believe that if you change
                                                                         your ethos or image, you lose your customers.”
                                                                             The store’s master butcher Bruce Hallam, who        l I Love Fulham loyalty cards are
                                                                         has been in the industry for 35 years, can advise       available from participating stores.
                                                                         customers on how to make their meat go further          Full details of each store’s loyalty
                                                                         and use cheaper parts of the animal.                    card discounts will be carried on
                                                                             “A lot of people do not realise how much meat       accompanying leaflets or by
                                                                         is on an animal that is just as tasty as the well-      visiting:
                                                                         known cuts,” she said.
                                                                             Bruce and his team of butchers take carcasses
5 May 2009   NEWS 37

Shared By: