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CITY’S WEALTH OF SUSTAINAbLE RESOURCES.                                                                      GREEN bUILDINGS AND                                               RESPONSIbLE TOURISM                          COMMUNICATION AND                                  MONITORING, MEASUREMENT
                                                                                                             SUSTAINAbLE LIFESTYLES                                                                                         AWARENESS                                          AND REPORTING
                                                                                                             The Cape Town Stadium design includes a number of energy          Cape Town is expecting to host               The World Cup provides a unique platform           To assess the effectiveness of Green Goal 2010
                                                                                                             and water-saving technologies that improve the structure’s        thousands of visitors during the World       to increase awareness of Cape Town’s               projects, and to ensure that progress and results are
                                                                                                             environmental performance. In Green Point Park, not far           Cup. Conversely, the tourism industry        environment and the initiatives to make the        reported accurately, a comprehensive monitoring
                                                                                         Cape Town Central
                                                                                         Cape Town South
                                                                                                             from the new ‘green’ stadium, a Smart Living Centre is            will also receive training to ensure         World Cup a sustainable event.                     strategy has been developed. This strategy relies
                                                                                         Cape Town North     planned. This state-of-the-art environmental education and        it plays its part to host visitors in a                                                         on the development of both an efficient system for
                                                                                         Cape Town East
                                                                                                             demonstration facility will increase awareness of green living    responsible manner.                          A series of workshops during 2008 and              collecting information, and the establishment of
                                                                                                             practices and sustainable technologies, based on the City of                                                   2009, sponsored by the Konrad-Adenauer-            baseline data against which targets can be measured.
                                                                                                             Cape Town Smart Living Handbook.                                  GreenStaySA is a Green Goal legacy           Stiftung, invited stakeholders to participate in   The effectiveness of the greening projects are
                                                                                                                                                                               project that works with accommodation        the development of the Green Goal principles       evaluated on an ongoing basis. The first set of results
                                                                                                             The 2010 soccer and environment educational programme,            establishments to lower the impact of        and action plan. Tools such as a Green Goal        was published in a progress report in 2009, whilst a
                                                                                                             aimed at Grade 7 learners, links typical activities on a soccer   their activities on the environment.         website, brochures, exhibition and DVD mini-       legacy report with final results is to follow after the
                                                                                                             field to everyday environmental issues and actions. Another                                                    documentary assist to make contact with a          World Cup in 2010.
                                                                                                             innovation, the Cape Town Green Map, puts residents and           Event management is a growing industry       large network of interested parties.
                                                                                                             visitors in touch with environmentally friendly destinations      in Cape Town, and more and more
                                                                                                             and suppliers, and the World Cup volunteers will also             event organisers are subscribing to the      The media are important stakeholders,
                                                                                                             be equipped to answer questions about Cape Town’s                 principle of green events. In this regard,   and regular media briefings are therefore
                                                                                                             environment and the Green Goal programme.                         a Smart Events Handbook, another 2010        held to inform them of progress with the
                                                                                                                                                                               Green Goal legacy project, gives event       implementation of the Green Goal projects.
                                                                                                             Also, Cape Town’s tap water meets the highest international       organisers useful guidelines and tips to
                                                                                                             standards, and is safe to drink. Bottled water is more            ensure that their events are responsible
                                                                                                             expensive and comes in plastic bottles that generate              and sustainable.
                                                                                                             unwanted waste.

  Table Mountain National Park        Fish Hoek Beach (Blue Flag)           Helderberg Nature Reserve
  Cape Town Stadium                   Tygerberg Nature Reserve              Mnandi Beach (Blue Flag)
  Hout Bay Organic Market             Boulders Beach                        Wolfgat Nature Reserve
  Zandvlei Estuary Reserve            Blaauwberg Conservation Area          Lookout Hill
  Rondevlei Nature Reserve            Ladies Mile recycling drop-off        Bracken Nature Reserve                                                                                                                                                                                                                                       YOUR POCKET GUIDE TO THE
  Kirstenbosch Botanical Garden       Arderne Gardens                       Robben Island
                                                                                                                                                                                                                                                                                                                                             2010 FIFA WORLD CUP™
For more information pick up a copy of the Cape Town Green Map
from your nearest tourism information centre.                                                                                                                                                                                                                                                                                             GREEN GOAL PROGRAMME
                                                                                                                                                                                                                                                                                                                                           OF HOST CITY CAPE TOWN
City of Cape Town, tel: +27 21 401 4001
Provincial Government of the Western Cape, tel: +27 21 483 2010


                   Printed on ‘Triple Green’ recycled content paper sponsored by SAPPI
INTRODUCTION TO THE 2010                                                 ENERGY AND CLIMATE CHANGE                                      WATER CONSERvATION                              INTEGRATED WASTE                                                  TRANSPORT, MObILITY                                       bIODIvERSITY AND
GREEN GOAL PROGRAMME                                                                                                                                                                    MANAGEMENT                                                        AND ACCESS                                                LANDSCAPING
Very few cities in the world boast the breathtaking                      The City of Cape Town and the Provincial Government of         Water sustains all life on earth, and           Waste is a major challenge to the host cities of major events     As the venue for one of the semi-finals, Cape             Cape Town is situated in one of the world’s
scenic beauty and diversity of environmental                             the Western Cape are committed to addressing climate           therefore, the conservation of this precious    such as the 2010 FIFA World Cup™. Cape Town developed             Town has leveraged significant investment in its          richest biodiversity hot spots, and is home to
attractions that are found in Cape Town.                                 change, and recognises that carbon dioxide (CO²) emissions     resource is a priority in Cape Town. Water-     an integrated waste management strategy to manage                 transport infrastructure ahead of the World Cup.          the greatest non-tropical concentration of plant
                                                                         are one of the key contributors to global warming. Through     saving technologies have been included          the waste generated by the many thousands of local and            Public transport infrastructure is being improved,        species in the world. In addition, the city borders
As the city prepares itself to host the biggest sports                   the increased use of electricity, as well as higher fuel       in the Cape Town Stadium design, and            international fans who will enjoy the World Cup in the city.      and additional pedestrian and cycle lanes are             the Cape Floristic Kingdom – a Natural World
event on earth, the protection of this unique                            consumption for transport, mega-events such as the World       rainwater is harvested from the roof. In        At its core is the notion to avoid and minimise waste where       being constructed. Several railway stations have          Heritage Site – including Table Mountain, the
environment is of strategic importance. Cape Town                        Cup increase carbon emissions.                                 addition, spring water from the slopes          possible. If waste cannot be avoided, it should be recycled       been renovated, and park-and-ride systems will            city’s best-known landmark.
aims to be a responsible host of the 2010 FIFA                                                                                          of Table Mountain is being redirected to        or reused, with landfill disposal as the last resort. Cape Town   operate for the duration of the 2010 event. The
World Cup™, protecting and enhancing its natural                         The carbon footprint of hosting the World Cup in Cape          irrigate the green open spaces around the       has set a target to divert at least 20% of all waste generated    target is for at least 50% of all fans to travel to the   Cape Town Stadium landscaping projects have
assets, and using the event to raise awareness of                        Town is estimated at approximately 180 000 tonnes of CO2       stadium. Previously, this spring water flowed   during the World Cup away from landfill sites by either           stadium and 2010 event venues by public or non-           prioritised indigenous species over exotics, and
the city’s environmental resources.                                      (excluding international air travel to the city).              through the central business district of Cape   reusing or recycling it.                                          motorised transport, thereby reducing congestion,         an indigenous biodiversity showcase garden is
                                                                                                                                        Town, and out to sea. The rainwater and                                                                           improving air quality, and shrinking the event’s          included in the new Green Point Park adjacent
As an official initiative of the 2010 FIFA World                         Host City Cape Town is therefore taking steps to mitigate      spring water will now be stored in ponds        Cape Town will run a two-bin waste collection system              carbon footprint.                                         to the stadium. The showcase garden will raise
Cup™, the Green Goal programme aims to reduce                            and reduce the carbon emissions associated with the World      and wetlands in Green Point Park and the        during the World Cup to help separate and recycle waste. In                                                                 awareness of the unique plant species in the city,
any negative impacts of hosting the World Cup,                           Cup event. Energy-efficient technologies have been installed   Metropolitan golf course to replace potable     addition, anti-littering and waste recycling campaigns during     In addition, a fuel efficiency campaign has been          and will demonstrate indigenous horticultural and
and to leave a positive environmental legacy.                            in Cape Town Stadium, and seven other carbon mitigation        water being used as an irrigation source.       the World Cup will assist to raise awareness of these waste       initiated and metered-taxi drivers will be trained        gardening practices.
Host City Cape Town is implementing the Green                            project are being implemented through grant funding                                                            management measures. Two new waste recycling drop-off             in ‘eco-driving’ practices to further reduce fuel
Goal programme through 41 projects across nine                           from the Royal Danish Embassy. In addition, investment in      Also, water-wise plants and water-efficient     centres within the City bowl/Atlantic seaboard area will be       consumption and carbon emissions.                         New trees and landscaping at other 2010 venues
environmental target areas.                                              improved public and non-motorised transport will further       irrigation devices are included in the          opened before the World cup to assist with waste separation                                                                 create access to green environments in parts of
                                                                         reduce emissions.                                              landscaping around the stadium and Green        and recycling.                                                                                                              the city that are generally lacking greenery.
Photographs: Bruce Sutherland (unless otherwise stated)                                                                                 Point Park.
                                                          Kevin Newman
                                                                                                                                                                                                                                                                                                                                                                          Anton Pauw