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Fun at the Festval Expo

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					                                         Press Release

                                   SOWETO FESTIVAL EXPO

                                     September 20th 2010

                               Fun at the Festval Expo
            __________________________________________________________

Over the past 6 years, The Soweto Festval Expo has grown its reputaton in entertainment,
lifestyle and cool. This year the entertainment will be wild, the actvites will be crazy and the
environment will be buzzing with excitement.

Get your dancing shoes on and get down to music from entertaining artsts from all over South
Africa. The entertainment lineup promises to be banging with six stages - The Boma, KidsZone,
Hip Hop Zone, etv Craz-e, Shoprite Taste Sensaton and the Amstel Beer Garden.

Jozi FM Boma
For the third year running, Jozi FM will be host to the Boma which will be created as the main
stage of the Festval Expo. The Boma will host a variety of music ranging from Traditonal Music
and Dance, Gospel, Poetry, Story-telling and a whole lot more to keep with the traditon of
Heritage Weekend. The impressive line-up includes well known artsts from the 999 stable,
Howza, Mzambiya, Ntombi, Steadyrock, Deborah Fraser and Ntando who will be entertaining
visitors with their jamming and soulful music. This year, the Boma will be more versatle than
before with traditonal fashion shows, theatre pieces and Jozi FM DJs.

Willards KidsZone and Hip Hop Stage
Willards, sponsor of the KidsZone and Hip Hop Stage, will cater to the 3 to 10 and 11 to 18 age
groups. A safe area will be provided for parents to drop of their kids while they enjoy the
exhibiton and actvites provided for parents. The kids will be kept occupied by jumping castles
and face painters under the watchful eyes of dedicated and experienced staf. The older kids will
be kept busy with the Willards Hip Hop Teen Stage, with a lineup of performers the teens will
identfy with. The Willards Hip Hop Stage will feature Graft artst, DJ Batles, Rap Batles,
BeatBox Batles and Dance batles for the teens to partcipate in.

etv and GCRA YouthZone
The Gauteng City Region Academy, GCRA, an independently run tertary insttuton under the
wing of the Gauteng Department of Educaton, is sponsor of the Youth Zone for the second year
running. In partnership with the GCRA, the Festval organisers are providing tckets and meal
vouchers to 4000 Grades 10-11 learners from Soweto and surrounding schools to encourage
them to visit the Youth Zone. The Youth Zone, located in the UJ arena close to the venue
entrance, will be Crazy with entertainment provided by etv’s popular Craz-e TV programme. etv
will host talent shows, quizzes and celebrity appearances and will transform the Arena into a
replica of the programme TV set, produced by Red Pepper Studios. The Youth play a vital role in
the Festval Expo and the whole Arena will be dedicated to entertain, motvate and provide
career guidance to this aspiring younger generaton.

Amstel Beer Garden
The popular Amstel Beer Garden is again sponsored by Brandhouse. This year, the Amstel Beer
Garden will host a Jazz Stokvel competton. Jazz Stokvels from all over Soweto will come
together and batle on the Sunday of the Festval Expo. Well known and emerging artsts and
DJs will entertain visitors with Jazz as they chill and enjoy beverages and mouth watering food.
Jazz musicians including Mesh Mapetla, Barney Rachabane, Ndumiso and Pu2Ma will serenade
you with their soothing music throughout the Festval Expo.

Shoprite Taste Sensaton
Shoprite has once again taken a huge stand with their Shoprite Taste Sensaton promoton. A
full programme of food preparaton and tastngs, as well as wine tastng aimed at the Soweto
consumer, will feature celebrity chefs Citrum Khumalo and Lerato Khanyago. The Shoprite Taste
Sensaton was hugely successful last year with thousands of people focking there, keen to learn
more about food and wine.

W&RSETA and SMMES
With only a quarter of Soweto residents’ spending power fnding its way back to the
community, the main purpose of the Soweto Festval Expo is to contribute to the long term
development of the greater Soweto economy. W&RSETA is making this possible by sponsoring
200 SMMEs with exhibiton stands, business cards and marketng support. Two compulsory
business training sessions were conducted prior to the Festval Expo, the frst the inspiratonal
Allon Raiz, founder and CEO of Raizcorp. Allon used his Pitch and Polish routne to instll an
awareness of what makes each and every one of our SMMEs special – so they could hone their
sales pitches in readiness for the Expo.

The Soweto Festval Expo is proud to announce that one of our dedicated and loyal SMMEs,
Molobi Enterprises, won The 702 Small Business Award in September 2010. “The SMME
programme is in place to inspire, motvate and build small businesses in Soweto and the greater
Johannesburg area” said Toby Chance, ALP Managing Director.

Exhibitors
The Soweto Festval Expo has undone a brand makeover by adding the word Expo to emphasise
the growing focus on business development and the exhibiton. The Soweto Festval Expo is
more than just a music event; it celebrates a diversity of Arts, Culture, Enterprise and Heritage
of all its people. With 300 exhibitors, the Soweto Festval Expo will cover everything from
cuisine, fashion, interior decoraton, health and beauty, sports, business, arts and crafs and
tourism. Well known brand names including Nestle, Converse, Ponds, Capitec, Kaiser Chiefs,
Proudly SA, Jabu Stone, Tourism KZN and many will be exhibitng their goods and services
alongside the SMMEs from Thursday 23rd to Sunday 26th September.


Adele Lucas Bursary
The Lucas family along with the Soweto Festval Expo are proud to announce the 1 st annual
Adele Lucas Bursary. The Bursary will be awarded to a female honours student at the Faculty of
Arts at the University of Johannesburg. The bursary is initated as a permanent legacy to Adele
Lucas, who died suddenly in June 2010. “Adele Lucas was passionate about the educaton and
development of woman in SA”, said Toby Chance, “ and her legacy will be lived on through this
award”. The University of Johannesburg will recommend suitable candidates for the bursary and
furnish them to the Adele Lucas Bursary Board of Trustees, who will in turn select the winner of
the Adele Lucas Bursary.

The Soweto Festval Expo will run from 23rd to 26th September at the University of
Johannesburg, Soweto Campus.

Tickets at R30 for adults and R10 for under 12s and pensioners, and can be bought at the gate.

The Soweto Festval Expo is sponsored by W&RSETA.



Enquiries should be directed to:
Mr Toby Chance, Managing Director, Adele Lucas Promotons
Tel 011 646 5630
www.sowetofestvalexpo.co.za
toby@adelelucas.co.za

Media enquiries to Ayanda Mkhize
media@adelelucas.co.za

				
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